SEO Brand Management

02/29/2020

Access to your website for the purposes of SEO and comment spam which can be very tricky to detect is checkmated. Usually, hackers tend to inject spammy links on a website knowing fully well that they are visible only to Search Engines and visitors, whereas, you may not even be aware of it.

The end result would have been that malware will steal your domain authority and tarnish your reputation to boost their own.

Being an entrepreneur or a decision-maker, encryption is surely something you should get started with to safeguard your business from losing its reputation, credibility, and dollar bills. Feel free to share your queries in the comments section.

Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online? Key details shared.

01/07/2020

Voice searches will more frequently include the question words who, which, when, where, and how, that are usually omitted in written searches. Marketers need to ensure content can deliver accurate and relevant answers to voice search queries, and distinguish between simple questions and those that require more comprehensive answers. Queries that can be answered with very short responses typically won’t generate traffic to a website because Google will often provide the required information via featured search snippets.

Internet voice search could be set to disrupt SEO conventions, so businesses would be well-advised to stay informed of the changes and plan accordingly.

11/29/2019

💻HTTP vs HTTPS

HTTP uses port 80, while HTTPS uses port 443
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11/24/2019

10/08/2019

Focusing on customer experience management (CXM) may be the single most important investment a brand can make in today’s competitive business climate.

Be it customer service, product quality or just the way the customers feel about the companies they do business with, customer experience rises to the top of whether or not the customer will decide to keep doing business with a brand.

09/27/2019

The importance of ad extensions

Google’s data shows that ad extensions increase CTR by as much as 15%, though, in my experience, it can often be much higher than this.

Extensionless ads are smaller and take up less space, so they tend to get fewer clicks.

An in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. Samples of the top four ad extensions included.

09/26/2019

What internal linking is

Internal links are useful for Google to identify content on your site. Google’s bots find new content by crawling websites and following links. It means that if you post fresh content and it is not linked to any other page on the web, it won’t be found, nor ranked.

Topic linking comes under the wider term, internal linking. Tips and a case study on how to strategically use topic clusters to increase SEO rankings.

09/24/2019

Moving to a different server and concerned about the impact on SEO? 🚚🧳

In this episode of , John Mueller discusses what to watch out for when moving to a different server or IP address. Information about site...

09/20/2019

Unfortunately, moving domains can do a serious number on your search engine rankings. Not because your brand virtually disappears for a short while, but because top search engines such as Google determine rankings through metrics based on both domain level and page level.

How to minimize the damage of changing domains and negate the effects of moving to a new domain? Long term effects of it on SEO and a mini-guide shared.

06/13/2019

The growing rumble of discontent within the influencer landscape has finally hit the headlines with a theatrical flourish. Unfortunately for many, this has come too late, with brands realizing the cost of investing in reach over expertise, most famously with the Fyre festival scandal. But, this doesn’t mean that influencer marketing isn’t valuable, as I wrote at the time, but that how and most importantly – the reasons as to why marketers engage with content creators need to change. We’ve seen publicly how using followers to measure reach can be folly. But there’s still time to take these learnings and apply them to domain authority too before something as equally damaging to the industry happens.

Companies rely on "reputation", followers, and engagement. Social Chain opened marketers' eyes to the murky world of follower deception.

06/11/2019

If people don’t respond to your review request, you definitely want to give them a nudge. But, you don’t want to overstep. Keep your follow-ups to no more than two, and space them a few days apart.

Quantity of reviews plays a big role in how the search engines rank businesses on the web. That said, you can’t rely on people to review your company on their own. Do yourself a favor and nail down a rock-solid strategy early on!

The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.

06/06/2019

Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of