02/04/2026
ChatGPT is everywhere on Facebook right now, and I’ve always encouraged people to use it. I have trainings inside each of my 3 small business bootcamps with instructions on exactly how to use it.
I literally teach how to use ChatGPT in your business for things that actually move the needle… not just cute little caricatures for likes. 👀
And don’t get me wrong, that kind of stuff is fun.
But using ChatGPT only for that?
👉 That’s like buying a $5,000 commercial mixer just to stir your coffee. 😧
ChatGPT can:
• give you brilliant marketing ideas
• help you clarify your message
• help you execute faster when you’re wearing 17 hats
• save you hours when you’re already stretched thin
BUT.
Please hear this part.
When you use ChatGPT for copy… do not just copy + paste.
There are tells.
Lots of them.
ChatGPT has:
• a certain cadence
• specific transitions
• favorite phrases
• those dramatic em dashes — that real humans do not casually use like that
• “And honestly…”
• “You are not broken.”
• Here’s the truth”
• Here’s the kicker”
• rhetorical question stacks
If you use ChatGPT a lot, you can spot it immediately.😵
But the bigger issue is your audience will start to feel it too.
They may not be able to name it yet, but eventually they’ll feel:
“This doesn’t sound like her.”
“This feels generic.”
“This doesn’t feel from the heart.”
And that’s how trust for you and your business erodes.
Not because you used AI, but because it feels like you didn’t talk to them.
The magic is this:
👉 The more you talk with ChatGPT, the more it learns your voice (but it will never be human)
👉 So you need to go back through and humanize it.
Add your tone.
Your rhythm.
Your opinions.
Your imperfections.
For the record, yes, I’m using ChatGPT right now.
I’m dictating my thoughts, and I’m asking it to lightly clean things up in case I rambled.
The ideas are mine.
The words are mine.
The heart is mine.
I went back through and added my spin.
ChatGPT is a tool.
But it’s not human.
Add your own human touch or people will see you as being inauthentic 💗✨