Johns Design & Consulting

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Johns Design & Consulting

At Johns Design and Consulting (JDC), our journey begins with a passion deeply rooted in the heart of pickleball.

We're not just a consultancy; we are a vibrant collective of executives, strategists, and enthusiasts dedicated to Pickleball.

10/15/2026

💭 Ben and Collin take on your questions, and this one comes up constantly. Does the owner actually being around make a difference?

👉🏼 More than people think. When it’s your name on the building you see things differently. You notice the cracked paint, you notice the regular who stopped showing up, you catch the small stuff before it ever becomes a complaint. That’s PRIDE, and it shows up everywhere in a facility. The connection you can create with your members is unique and Bob and Deanna are perfect examples of it.

If you need help with your club, click the link in our bio to book a free call!

09/23/2026

As pickleball continues to grow, simply having courts won’t be enough to stand out.

In a more saturated market, one of the strongest competitive advantages a facility can build is community. Pickleball 365 is a great example. Members aren’t just choosing where to play based on price or proximity. They’re returning because of the people, relationships, and sense of belonging built around the facility.

That’s where owner-operated facilities can have a major advantage. When owners are present, know their members, and become the face of the club, they create an experience that’s difficult for a competitor to replicate or undercut on price.

Courts can be copied. A strong community is much harder to replace.

Learn more about the JDC standard 🔗 link in bio.

09/22/2026

The next generation of pickleball needs more than courts. It needs a pathway 📈

As more juniors enter the sport with goals of competing at higher levels, facilities will play an important role in building the infrastructure around them. Competition-level courts, academies, leagues, coaching, and structured training opportunities can give young players an environment where development feels possible.

And professional-level facilities aren’t only for professionals. For a junior stepping onto the court, playing in an environment that feels legitimate can make the goal of competing at the next level feel that much more attainable.

Building for the future of pickleball means creating facilities ready to support the players coming next. Find a JDC facility near you 🔗 link in bio.

09/17/2026

Your grand opening strategy should start long before opening day 🗓️

The strongest facility launches build momentum early by getting pickleball into the community, turning excited prospects into founding members, and giving local voices a reason to start talking about the facility before the doors officially open. But there’s a common thread behind all three: build your audience early. JDC has found that facilities that begin building their contact lists 3-6 months before opening consistently outperform those that wait until the final weeks.

The goal is to arrive at opening day with more than a finished facility. You want a community already paying attention, a list of players ready to get on court, and momentum you can carry into the months ahead.

Learn more about our standard 🔗 link in bio.

09/16/2026

A new player shouldn’t walk into your facility wondering, “What do I do now?”

The first experience matters. Giving beginner pickleball players a clear pathway from learning the rules and basic shots to the right open play, lessons, and more competitive programming helps them feel comfortable, make progress, and find their place in the community.

For facilities, that means thinking beyond simply getting new players through the door. A structured onboarding and development pathway gives them a reason to keep coming back, improving, and eventually helping welcome the next new player.

At JDC, programming is part of the facility blueprint because a great player experience starts from day one. Learn more 🔗 link in bio.

09/13/2026

It’s all in the details ✨

The details are what turn a pickleball facility into a complete player experience.

From the JDC Certified standards behind the courts to PodPlay - The Future of Play, Today replay technology, JOOLA Pickleball nets and equipment, and the specifications that shape how each space plays and performs, every element is selected with a purpose.

Because the JDC standard isn’t just about how a facility looks. It’s about creating consistency, quality, and an experience players can feel every time they step on court.

To learn more and work with us, go to our link in bio 🤝

09/10/2026

Your members shouldn’t have to search for reasons to stay engaged with your facility.

A strong email strategy keeps your club top of mind between visits by doing more than promoting court time. Keep members informed about what’s coming up, celebrate the people who make your community special, and show how you’re continuing to invest in their experience.

These three emails create consistent touch points that can turn communication into stronger participation, deeper community connections, and long-term member retention.

Read our blog 🔗 for more insights.

09/09/2026

Profitability starts with knowing which opportunities are worth pursuing and which ones aren’t.

One of the biggest parts of JDC’s process happens before a facility ever opens. We evaluate the deal, the market, the operator, and the business model to determine whether the foundation for success is actually there. Sometimes that means recommending a different approach, and sometimes it means telling an operator when a deal simply doesn’t make sense.

Because a great pickleball facility isn’t a passive investment. It takes the right opportunity, an invested operator, and a business built intentionally from the start. That discipline is a major part of how JDC helps position facilities for profitability.

Learn more about our approach 🔗 link in bio.

09/05/2026

What does the JDC standard look like in action? Pickleball 365 is one example.

Great pickleball facilities are built around more than the courts themselves. From thoughtful design and seamless player flow to programming, technology, and the overall experience, every decision plays a role in creating a facility players want to return to and a business positioned for long-term success.

A look inside Pickleball 365 and the details that bring that standard to life 👏

Want to learn more? Connect with us 🔗 link in bio.

09/03/2026

Nearly 2X the revenue per court starts with decisions made long before opening day.

The average U.S. pickleball court generates about $96K annually. JDC facilities average $187.2K per court. The difference comes from treating the entire facility as a business system, not simply a collection of courts.

That means designing around revenue per square foot, programming traditionally slow hours, pricing based on the market and experience, and catching costly mistakes while they’re still inexpensive to fix. The layout, player flow, sightlines, amenities, lighting, surfacing, and calendar all have a role in how efficiently a facility can perform.

A successful pickleball facility isn’t just about filling courts during peak hours. It’s about building a model that makes the entire footprint and the entire week work harder.

Read more 🔗 link in our bio.

Address

5-25 46th Avenue
Queens, NY
11101

Website

http://www.jdcpickleball.com/

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