The Story Factor

The Story Factor Communicate with Stories! Narrate a virtual experience that prompts new insights and beliefs in the hearts, minds, and souls of your listeners.

The story is the DNA of all meaning –nothing is essential without the story you tell yourself about it. The story continuously improves communication. I think that is why my book The Story Factor was listed as One of the 100 Best Business Books Ever Written. My book Whoever Tells the Best Story Wins is a DIY workbook and is used as a textbook in several communications courses. Before focusing on s

tories, I wrote about micro-behaviors people use to keep others out. (I still had a chip on my shoulder about high school, I guess) My first book, Territorial Games: Understanding and Ending Turf Wars, discusses a powerful model/tool to prompt self-examination without raising defenses. I like inventing tools. I looked at stuck groups, or as we phrase it in the south: "on their last nerve." No one wanted to break the silence, or no one would shut up. As a result, I developed a process to prompt individuals to self-regulate so everyone can have a say and the group can move on.

01/13/2026

On the Colonization of Storytelling (Substack link below)

Just pre-recorded my contribution to this FREE storytelling conference between May 15 - 17. (I'll be in Asheville hangin...
05/02/2024

Just pre-recorded my contribution to this FREE storytelling conference between May 15 - 17. (I'll be in Asheville hanging out with my pals from LSU) We talked about polarization, paradoxes and how to lure extremists from either/or to both/and. I'm scheduled for May 16 at 10 am (not sure what time zone).

On May 15-17, 20+ experts on stories and narrative practices will share how stories help us illuminate the Now inside us, around us and for us

05/03/2022

Feel free to share every time you think it will help someone else!
AND if you like it... please don't forget to subscribe!!!

Hundreds of women told me  stories about what power is, what it achieves, and what it is for.  Turns out, women expect d...
10/12/2021

Hundreds of women told me stories about what power is, what it achieves, and what it is for. Turns out, women expect different things from power. Different goals, roles, and strategies - vital to our collective survival! It is past time to re-form structures of power to include women's narratives! (or we continue to play competitive games that only end in a few winners with no "restart" option.

Drinking from a Different Well:: How Women’s Stories Change What Power Means in Action

09/23/2021

I’ve been trying to infiltrate the halls of power for decades. My secret mission is to increase the diversity of thought by teaching those…

06/06/2021

I'm ready to talk about my new book! And where better than Mary Alice's Story Dojo?! If you want a link, PM me!

So happy to read about Thor Ringler's small experiments gathering stories in a VA hospital turned into a national progra...
02/26/2021

So happy to read about Thor Ringler's small experiments gathering stories in a VA hospital turned into a national program!!! Your experiments could do the same!

Narrative medicine programs teach doctors and other caregivers “sensitive interviewing skills” and the art of “radical listening” to improve patient care.

New Interview!
02/04/2021

New Interview!

Barron's currently offers three podcasts, in an effort to meet you, our readers, where you're getting your news

01/27/2021

As a storyteller, my new definition of a moral is a storied lesson passed down from our ancestors in order to help us imagine how our actions today will impact our tomorrows. (Annette Simmons)

This is the thesis of my book on women and power. Amy Waterman did a great edit (20 min)
11/21/2020

This is the thesis of my book on women and power. Amy Waterman did a great edit (20 min)

2020 is the year it became clear that something had to change. Politics. Business. Media. It wasn’t working anymore. We needed people in charge who cared abo...

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