The Story Factor

The Story Factor Communicate with Stories! Narrate a virtual experience that prompts new insights and beliefs in the hearts, minds, and souls of your listeners.

The story is the DNA of all meaning –nothing is essential without the story you tell yourself about it. The story continuously improves communication. I think that is why my book The Story Factor was listed as One of the 100 Best Business Books Ever Written. My book Whoever Tells the Best Story Wins is a DIY workbook and is used as a textbook in several communications courses. Before focusing on s

tories, I wrote about micro-behaviors people use to keep others out. (I still had a chip on my shoulder about high school, I guess) My first book, Territorial Games: Understanding and Ending Turf Wars, discusses a powerful model/tool to prompt self-examination without raising defenses. I like inventing tools. I looked at stuck groups, or as we phrase it in the south: "on their last nerve." No one wanted to break the silence, or no one would shut up. As a result, I developed a process to prompt individuals to self-regulate so everyone can have a say and the group can move on.

01/13/2026

On the Colonization of Storytelling (Substack link below)

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