Coleman Insights

10/07/2026

Thanks to Keith Cunningham and Barrett Media for this feature on Sam!

How can radio use research without losing the creativity that makes gthem stand out? In this week’s Industry According To, Coleman Insights' Sam Milkman, joins Keith Cunningham to discuss radio’s biggest opportunities, AI, and why playing it too safe comes with its own risks!

10/07/2026

At first glance, Firefox sponsoring Welsh football club Wrexham FC seems...strange.

Warren Kurtzman takes a closer look at what radio can learn from Firefox, Wrexham, and the power of being associated with the right brand story.

https://colemaninsights.com/coleman-insights-blog/what-firefoxs-wrexham-sponsorship-teaches-radio-brands

09/24/2026

Radio never stopped working. 💡

But, advertisers increasingly demand that stations show evidence that their campaigns actually worked. 📈

Warren Kurtzman joins David Hill of Barrett Media to talk about the challenges ahead and how he believes radio can address it.

"We need something that more effectively demonstrates the impact that we have for advertisers."

09/17/2026

Coleman Insights in lights! Times Square, 9/16/26.

09/01/2026

What a ride it's been (so far)... 🎢

A smidge under two years ago, Coleman Insights began serving radio stations in the United States with a breakthrough tool to demonstrate the value of advertising campaigns - Validate Audio Attribution. Rather than a pivot away from our core business serving programming and editorial teams, we leveraged our industry relationships to also serve the advertising side. To say it's been gratifying sells it short.

Incredible companies including Cox Media Group, Connoisseur Media, and Hubbard Broadcasting, Inc., just to name a few, are utilizing Validate to bring on new clients, increase the spend of current clients, and bring clients back. Public radio stations are using Validate to show the value to their underwriters.

And today, our partners at Pattison Media have named us the exclusive global representative for Validate. We can't wait to bring this game-changing tool to our current clients (and new ones to come!) around the world.

It's a platform designed to measure audio advertising performance and advertiser return on investment used by one of Western Canada's largest radio station ownership groups. Now, it is being made available to a global audience thanks to a distribution agreement with Coleman Insights.

08/26/2026

What are listeners saying about radio in 2026? Here's a sample; register for tomorrow's Coleman Insights webinar and we'll share the whole study: https://lnkd.in/e9jhNjet

08/25/2026

According to Sam Milkman, streaming TV's biggest challenge isn't content - there's plenty of good stuff to watch. The issue is that streaming platforms have built no meaningful brand images. Therefore, viewers aren't loyal and every channel is a disposable utility.

New research from Coleman Insights indicates the tv streaming space has underdeveloped brand images, a vulnerability.

08/24/2026

Wondering if your assumptions about radio listeners in 2026 hold up? Attend this webinar: https://colemaninsights.com/the-listener-truth-project-webinar

08/03/2026

10 radio listeners from across the United States, answering tough questions submitted by radio talent and programmers. Jay Nachlis presents The Listener Truth Project for Coleman Insights at Morning Show Boot Camp in Cleveland this Friday at 3:45 PM. As you'll see in this sampling, listeners have a lot to say.

07/01/2026

Excited to announce that we're collaborating with Greater Public on "The State of Public Radio Underwriting," a new landmark study on the challenges, opportunities, and realities facing the industry. Warren Kurtzman and Jay Nachlis will be at the Public Media Growth Conference next week in Chicago and look forward to presenting results in a webinar this fall.

"Stations need practical, research-backed strategies to strengthen revenue performance"