Coleman Insights

09/01/2026

What a ride it's been (so far)... 🎢

A smidge under two years ago, Coleman Insights began serving radio stations in the United States with a breakthrough tool to demonstrate the value of advertising campaigns - Validate Audio Attribution. Rather than a pivot away from our core business serving programming and editorial teams, we leveraged our industry relationships to also serve the advertising side. To say it's been gratifying sells it short.

Incredible companies including Cox Media Group, Connoisseur Media, and Hubbard Broadcasting, Inc., just to name a few, are utilizing Validate to bring on new clients, increase the spend of current clients, and bring clients back. Public radio stations are using Validate to show the value to their underwriters.

And today, our partners at Pattison Media have named us the exclusive global representative for Validate. We can't wait to bring this game-changing tool to our current clients (and new ones to come!) around the world.

It's a platform designed to measure audio advertising performance and advertiser return on investment used by one of Western Canada's largest radio station ownership groups. Now, it is being made available to a global audience thanks to a distribution agreement with Coleman Insights.

08/26/2026

What are listeners saying about radio in 2026? Here's a sample; register for tomorrow's Coleman Insights webinar and we'll share the whole study: https://lnkd.in/e9jhNjet

08/25/2026

According to Sam Milkman, streaming TV's biggest challenge isn't content - there's plenty of good stuff to watch. The issue is that streaming platforms have built no meaningful brand images. Therefore, viewers aren't loyal and every channel is a disposable utility.

New research from Coleman Insights indicates the tv streaming space has underdeveloped brand images, a vulnerability.

08/24/2026

Wondering if your assumptions about radio listeners in 2026 hold up? Attend this webinar: https://colemaninsights.com/the-listener-truth-project-webinar

08/03/2026

10 radio listeners from across the United States, answering tough questions submitted by radio talent and programmers. Jay Nachlis presents The Listener Truth Project for Coleman Insights at Morning Show Boot Camp in Cleveland this Friday at 3:45 PM. As you'll see in this sampling, listeners have a lot to say.

07/01/2026

Excited to announce that we're collaborating with Greater Public on "The State of Public Radio Underwriting," a new landmark study on the challenges, opportunities, and realities facing the industry. Warren Kurtzman and Jay Nachlis will be at the Public Media Growth Conference next week in Chicago and look forward to presenting results in a webinar this fall.

"Stations need practical, research-backed strategies to strengthen revenue performance"

06/30/2026

Are you finding it overwhelming to be a TV viewer? Believe it or not, the industry might be just as exhausted as you. Jay Nachlis shares thoughts from his visit to the StreamTV Show in Denver earlier this month.

Streaming TV fragmentation is overwhelming viewers. Learn how better research can tame the new TV wild west.

06/16/2026

The way many advertisers buy media has dramatically changed, but radio hasn't adapted. As Warren Kurtzman explains, that's about to change for the better.

Today’s radio broadcasters face an increasingly challenging competitive landscape. Audio competes not only with other audio platforms but with virtually every form of media imaginable for audience attention and advertising dollars. In that environment, helping broadcasters maximize audiences remai...

04/21/2026

What's your brand's relationship with its audience? John Boyne explores examples from some of his favorite bands in today's Tuesdays With Coleman blog.

Coleman Insights consultant John Boyne shares lessons of brand loyalty from his favorite artists, including Pearl Jam and Sturgill Simpson.

03/30/2026

In the new Integr8 USA report:

❤️Olivia Dean now has two songs in the Pop Top 10, as "So Easy (To Fall In Love)" cracks the Top 3
🙏Shaboozey & Jelly Roll hit #1 with "Amen"
🐄Parmalee vaults from #9 to #3 with "Cowgirl"

Subscribe to the entire report for Pop or Country: https://colemaninsights.com/radio-research/integr8-usa