10/14/2026
Enthusiasm is one of the Marine Corps leadership traits. The key word in its definition is sincere. Not manufactured excitement. Not pretending to be fired up about something you don't believe in. People see through that. And if you don't care, why should they?
We expect leaders to inspire people, create energy, and get teams moving in the same direction. But that doesn't mean you have to become someone you're not.
Think about legendary football coaches. Tom Landry and Tony Dungy were calm and even-keeled. Mike Ditka and Bill Cowher were considerably more intense.
Different styles. All effective. Because enthusiasm isn't about how loud you are. It's about how much you care.
Imagine introducing two initiatives to your team. You explain the first with all the enthusiasm you'd have for a root canal. You introduce the second with the energy you have when talking about your favorite hobby.
Which one has a better chance of succeeding?
Leadership isn't easy. You're often trying to implement change in the face of resistance, uncertainty, and people who are perfectly comfortable doing things the way they've always done them.
So who motivates the motivator?
I think a big part of it is passion.
That's where the name FireStarter Speaking and Consulting came from. It's about creating that fire in the belly to lead yourself, your people, and your organization more effectively.
When you care deeply about something, you bring more energy to it. You work at getting better. You persist when things get difficult.
Years ago, I decided I wanted to become a single-digit handicap golfer. I was around a 25 at the time.
Wanting it wasn't enough. I had to play more, take lessons, practice with purpose, and learn the game. Eventually I got to a nine handicap. Passion didn't magically make me a better golfer. It made me willing to do the work required to become one.
Leadership works the same way.
You can have the title, know the processes, and attend the leadership classes. But your people are watching for something deeper.
Do you actually care? Because if you don't care about what's happening in your workplace, it's going to be difficult to convince anyone else they should.