Brand Fuel

Brand Fuel We are a Free-Spirited Brand Merchandising Agency with a Focus on Sustainability. We deliver Online S http://www.brandfuel.com

Brand Fuel clients is a Free-Spirited Brand Merchandising Agency Delivering event eXperiences, Online Store Programs, Inspiration, Results & Having FUN along the way.

05/26/2026

Who's ready to party? We are! We're doing a happy dance after earning a spot on The PPAI 100!

Congrats to all the companies that made the list. We're proud to be with you, creating an even stronger industry.. Top 100 companies earn the distinction based on factors like revenue, innovation, responsibility, and industry influence.

Congrats to all the companies who made the list. We're proud to be with you, creating an even stronger industry.

Straight from our Merch Museum: This vintage Richard Simmons “GO TO HEALTH” magnet is like a tiny motivational speaker f...
05/21/2026

Straight from our Merch Museum: This vintage Richard Simmons “GO TO HEALTH” magnet is like a tiny motivational speaker from another era. It's proof that the best branded merch doesn't just advertise… it survives long enough to become a cultural artifact.

RIP, Richard. "You were amazing."❤️

This Gumby lapel pin survived 41 years, seven company moves, and ... America’s 250th birthday.We believe the best merch ...
05/18/2026

This Gumby lapel pin survived 41 years, seven company moves, and ... America’s 250th birthday.

We believe the best merch can be a tiny souvenir time machine.

Think about objects that survive long enough to carry stories. Things made with meaning, craftsmanship, and emotional co...
05/07/2026

Think about objects that survive long enough to carry stories. Things made with meaning, craftsmanship, and emotional connection are harder to throw away.

We are ecstatic about the future of branded merch. People will choose to keep merch if it is utilitarian, includes beautiful design (versus a logoslap), is sustainable, and not an advertisement.

Most branded merch doesn’t fail because of the product. It fails because adding a big logo often turns a gift into an ad...
05/04/2026

Most branded merch doesn’t fail because of the product. It fails because adding a big logo often turns a gift into an ad, and ads don’t get kept, used, or loved.

Great design flips that. When merch is thoughtful, beautiful, and made for the receiver, it gets used, lasts longer, and becomes truly sustainable.

Start with ROE, return on emotion. And the ROI will follow.

Our trend forecast: polka dots.Data source: a math rock duo named Angine de Poitrine.Confidence level: aggressively high...
04/30/2026

Our trend forecast: polka dots.
Data source: a math rock duo named Angine de Poitrine.
Confidence level: aggressively high for absolutely no reason.

04/29/2026

What would be possible if doing the right thing was also the most profitable thing?

It was 1998, and we were just a couple of young, unorthodox-minded founders, hoping to shake up and redefine an industry...
04/27/2026

It was 1998, and we were just a couple of young, unorthodox-minded founders, hoping to shake up and redefine an industry. We signed up for an Advertising Specialty Institute membership and showed up in Orlando for our first ASI Show. We sought out who we now realize was a seven-decade visionary leader of our industry, Norm Cohn.

Norm passed away on Friday.

This photo of Brand Fuel co-founders, Robert and Danny, with Norman Cohn, reminds us that this industry is, above all, about people and relationships. His leadership and generosity set a standard we should all strive to carry forward.

We were proud to know him and get advice from him. He was the patriarch of the advertising specialties, promotional products, swag, and branded merch industry. He and the Cohn family helped build a foundation for our industry. Norm Cohn was a gentleman, statesman, and entrepreneur, and he will be missed by so many, including us.

Address

611 Tucker Street
Raleigh, NC
27603

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+19194842565

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