Fike + Co

03/17/2026

02/06/2026

When we talk about why My NIL Brand is needed, and what it can do…..people wonder why wha we have built has never existed before. Because it’s so very needed. Not every athlete is the same person. Not every athlete has the same personality. But when athletes go into corporate spaces, they get pigeonholed into sales. Almost always. We are changing that narrative. And the narrative that NIL is just big deals over 4 years. NIL is about the next 40 years, not just the next 4. And My NIL Brand is helping athletes from age 13 through the pros and beyond.

02/06/2026

The conversation, the ecosystem, the myriad of outlooks that we should be looking at when it comes to athletes and the world…. Super Bowl LX

01/29/2026

is in the Bay next week for Super Bowl week!!

06/04/2025

Spent the day in the Bay for Lattiverse and got to see some of my HR peeps!!! Filled my soul but now my social battery is drained…so back to Wine Country to recharge!

12/20/2024

If you are looking forward to doing better about taking care of yourself next year, check out the latest on our next Revolution of Work HR Leaders Spa Retreat in Napa in March! https://www.linkedin.com/posts/anessafike_hr-sparetreat-napa-activity-7276005429954895872-le0k?utm_source=share&utm_medium=member_ios

10/21/2024

First LA Tech Week in the books! We met so many amazing people…. Follow-ups coming soon!