09/03/2026
Most sellers make Lightning Deals too big.
They load hundreds of units and the deal sits there showing 0% claimed.
Instead:
Start with the minimum quantity.
Let it sell through.
Build momentum.
Add more units.
Why?
80% claimed creates urgency.
Customers think:
“This deal is moving fast. I should buy now.”
And Amazon sees strong sell-through.
Deals aren’t just about discounts.
They’re about creating demand.