Hymie Zebede

Hymie Zebede I Help Sellers & Brands Grow FAST on Amazon. Built Multiple 8-figure Stores From $0. SEO • PPC • Launch Expert.

I still hear sellers talk about “A10” like it’s something you can optimize for.It’s not. It’s just a label the community...
05/28/2026

I still hear sellers talk about “A10” like it’s something you can optimize for.

It’s not. It’s just a label the community created—and it stuck.

The reality? Amazon speaks a different language:

Relevance matching
Query performance
Customer engagement signals

No mention of A9. No mention of A10.

Where it goes wrong:
Sellers make decisions based on theory:

Changing listings to fit what they think the algorithm wants
Following trends instead of reading their own data
Overcomplicating something actually consistent

The core hasn’t changed:

Amazon rewards listings that match intent and convert.

What has changed is precision. You can now see it clearly in:

Search Query Performance reports
Keyword-level CTR and CVR
Indexation coverage

The gap I see:
Some sellers study the system.
Others study the terminology.
Only one group scales consistently.

If you're serious about Amazon success, this is the foundation you need.
Get the Amazon FREE Domination Blueprint — link in comments.

Stop trying to rank better.Start asking a simpler question:“Where am I not even showing up?”That’s the real problem for ...
05/27/2026

Stop trying to rank better.

Start asking a simpler question:
“Where am I not even showing up?”

That’s the real problem for most listings.

Backend keywords are supposed to expand your reach.

Instead, what I see too often:

Duplicate terms wasting space
Empty backend fields limiting indexation
Irrelevant keywords confusing the signal

Performance plateaus. Everyone looks at ads.

But ads don’t fix this.
They just push traffic into a limited keyword footprint.

SQP data exposes it clearly:

You see the queries driving impressions
You see the gaps where you should be present but aren’t

That missing coverage usually sits in the backend.

This isn’t a growth hack.
It’s not a tactic.
It’s whether your listing is even allowed to compete.

Ignore it, and scaling gets expensive.
Fix it, and your reach expands without touching spend.

If you're serious about Amazon success, this is the foundation you need.
Get the Amazon FREE Domination Blueprint — link in comments.

More Sales Doesn’t Always Help.In some cases, it makes things worse.If those sales come from the wrong traffic,you’re tr...
05/26/2026

More Sales Doesn’t Always Help.

In some cases, it makes things worse.

If those sales come from the wrong traffic,
you’re training Amazon incorrectly.

Here’s the trap:

• You launch →
• Turn on broad + auto campaigns →
• Sales come in →
• Everything looks fine.

But under the surface:

• Keywords are scattered.
• Conversion rate varies by term.
• Amazon can’t identify your core keyword.

So ranking doesn’t stick.

Now compare that to a tighter launch:

• Fewer sales
• Narrow keyword focus
• Consistent conversion on specific terms

That listing builds rank faster.
Because Amazon isn’t guessing anymore.

This is the shift most sellers need to make:

Stop asking:
“How do I get more sales?”

Start asking:
“Are my sales reinforcing the right keywords?”

Volume feels productive.
Relevance is what actually builds rank.

Serious about long-term Amazon growth? Start here.
Get the FREE Amazon Domination Blueprint — link in comments.


New listings don’t need more keywords.They need clearer signals.The biggest mistake I see:Sellers go after high-volume, ...
05/21/2026

New listings don’t need more keywords.
They need clearer signals.

The biggest mistake I see:
Sellers go after high-volume, broad terms too early.
“supplements”
“vitamins”
“health products”

Looks good on paper.
Destroys your launch in practice.

Why?

Because early on, Amazon is trying to answer one question:
“Where does this product belong?”

If you target everything:
Traffic is inconsistent
Conversion rate drops
Keyword signals get diluted

Now Amazon hesitates.

Instead, early launches should be tight:
Fewer keywords
High intent phrases
Strong match between search → listing → purchase

Example:
“magnesium glycinate capsules 400mg”
vs
“magnesium glycinate”

One tells Amazon exactly who this is for.
The other tells it nothing.

Win a small cluster of keywords first.
Build consistent conversion.
Then expand.

Ranking is built through clarity, not coverage.

If you're serious about Amazon success, this is the foundation you need.
Get the Amazon FREE Domination Blueprint — link in comments.


05/20/2026

One of the worst things you can do on Amazon is lose subscribers because of stock issues.

Because once a customer leaves, they usually don’t come back.

Think about your own behavior.

If you’re subscribed to a product and suddenly it gets delayed, what do you do?

You cancel it.
You find another competitor.
You use their coupon.
And if their product is good enough… you stay there.

Amazon knows this too.

That’s why keeping Subscribe & Save customers is so important.

You’re not just protecting revenue.
You’re protecting long-term customer ownership.

Stockouts don’t just hurt sales.
They hand your customers to competitors.

Serious about Amazon Growth? Start with the FREE Domination Blueprint — link in comments.


05/19/2026

One thing that made a huge difference for us in the EBC:

We stopped using only polished “professional” images.

Instead, we started showing realistic progress images and customer-style visuals.

For supplements especially, this matters.

If results take time, your listing needs to communicate that.

So instead of making people expect instant results, we showed:
“3 month results”
Realistic timelines
Real people

That changes customer expectations before they even buy.

And when expectations match reality, conversion and retention improve.

Sometimes the biggest listing improvements are psychological.


Ads should support a launch.Not carry it.If your sales disappear the moment you pause spend… that’s not momentum.That’s ...
05/18/2026

Ads should support a launch.
Not carry it.

If your sales disappear the moment you pause spend…
that’s not momentum.

That’s dependency.

Here’s what a healthy launch actually looks like:
Ads bring in controlled, relevant traffic
CTR and CVR improve week over week
Organic rank starts picking up core keywords
TACoS trends down as organic share grows

That’s the signal Amazon is looking for:
“Can this product perform without paid support?”

Most listings fail that test.

Because ads are doing too much:
Forcing volume before relevance is proven
Driving traffic that doesn’t convert consistently
Masking weak positioning and poor differentiation

So Amazon never fully trusts the listing.

It keeps requiring paid validation.

That’s expensive… and fragile.

What ads should actually do:
Help you validate keyword relevance
Accelerate early data collection
Push ranking once signals are strong

Not replace the foundation.

Because the goal isn’t to “run profitable ads.”

The goal is to build a listing that doesn’t need them to survive.

Ads are scaffolding.

If you remove them and everything collapses…

There was never a structure to begin with.

Free Amazon Domination Blueprint — link in comments.

05/15/2026

You fix one thing, but something else breaks.

You push traffic, but conversions can’t keep up.
You lower the price, but your margins suffer.

Over time, these small issues add up, making performance feel:

• Inconsistent
• Unstable
• Hard to read

But it’s not Amazon that’s unpredictable.
It’s your system.
Focus on building a strong, balanced system that works together.


05/14/2026

Most Amazon sellers are always asking:

"What should we do next?"
"What tactics should we try?"
"What are we missing?"

It sounds like the right approach. Feels proactive. Feels like you're improving.

But here’s the catch:
The ones asking these questions the most are often the ones making the least progress.

Why?
Because they’re reacting to everything, instead of sticking to a solid, long-term strategy.

Focus on building a consistent system.
That’s how real progress happens.


05/13/2026

Your customers are telling you everything — what they care about, what they’re unsure about, and what they expected but didn’t get.

But if none of that is reflected in your listing, here’s what happens:

They land on your page, don’t immediately understand the value, and start scrolling through reviews.

When they see mixed signals, what do they do?
They default to price.

And that’s how you end up in a race to the bottom.

It’s not that your product is overpriced.
It’s that the value isn’t clear enough to justify it.

Lowering the price might improve conversion… temporarily.
But it doesn’t fix the confusion.

It’s a short-term fix with no long-term growth.

Serious about long-term Amazon growth? Start here.
Get the FREE Amazon Domination Blueprint — link in comments.

05/12/2026

Instead of lowering the price again, we fixed the perception.

The main image started standing out.
The image stack shifted from features → outcomes.

And most importantly:
We brought the reviews into the listing.

This is the part most sellers skip.

Use real customer language.
Answer objections directly.
Reinforce what people actually care about.

Then something changes:

Customers land on the listing and instantly understand the product.
Their concerns are already answered.
Now the price makes sense.

That’s when conversion improves.

Not because the product got cheaper.
Because the message got clearer.

If you're serious about Amazon success, this is the foundation you need.
Get the Amazon FREE Domination Blueprint — link in comments.


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