10/08/2026
You ever get the feeling that, to a customer, your business looks a lot like every other electrician they’re comparing?
If that is true, price may not be the whole question.
The better question is:
Why should they choose you?
Maybe there are real differences in the business.
But if someone has to explain those differences every time, or they only become obvious after the customer hires you, they may not be doing much to help at the decision point.
So instead of asking:
“How do we compete on price?”
Ask:
Can the customer see what makes you different?