12/11/2025
We were featured in a new commercial by OpenAI, sharing the story of how a small, long-standing steel yard in Reno is using modern tools to work smarter, help customers faster, and support our community.
This video shows our daily work, our people, and the pride we take in serving Reno and Sparks. It also highlights how technology can help a family-run business stay strong while keeping the same values we’ve had for decades.
Watch the full commercial here:
👉 https://youtu.be/WeBuFsJ8k-0?si=kqBcPryR34xAkF7y
We’re proud of our team, proud of our customers, and proud to represent our city on a global stage. Thank you to everyone who supports Reno Salvage—this one means a lot.
Inside an 86-year-old steel yard in Reno, manager Richard Lane shows how a legacy business stays alive by adapting: fixing what breaks, improving what he can...