The Crackerjack Shack

10/20/2026

📣 We’ve got glitter!
Yes, we do!
We’ve got glitter!
How ‘bout YOU! 💚🤍
Best of luck, Mt. Vernon High School Cheer!!

10/19/2026

Ding D**g! MeMaw! 🛎️
It doesn’t matter how long you’ve been in business, you are still going to face new challenges every day! There’s a myth that people who have been doing it a long time have everything figured out and you don’t…DO NOT FALL FOR IT!! WE DON’T!! We’ve just been at it long enough to know we don’t! 😉 KEEP GOING! 🙌🏻

10/19/2026

Here’s your reminder: if you’re ordering hats for the whole crew, they don’t all have to be the exact same hat. 🧢 Mix up the style, but keep the same logo, and let everybody have a little personality!

10/17/2026

Ding D**g! MeMaw! 🛎️
🚨 BREAKING 🚨 Everybody is not your customer, and the sooner you figure that out the sooner you will be profitable in your business!

One of the most common mistakes small business owners make is trying to sell to everyone - but when you try to market to everyone what you’re really doing is marketing to no one.

Part 1 of this series taught you how to price what you sell. Part 2 demonstrates the importance of knowing who you’re selling to. The better you know that person, the more effective you will be…and the less you’ll be thinking about what everybody else is doing! 

10/17/2026

Ding D**g! MeMaw! 🛎️
Are you making money or are you just making sales?

After almost 20 years of running The Crackerjack Shack, I’ve learned that pricing your product is only half the battle. You also have to know where every dollar goes BEFORE you sell a thing!

That’s why I developed The Standard Metric - a simple  formula to help small business owners understand their expenses, formulate pricing, AND stay profitable!

This is Part 1, where I break down the numbers. In the next video, Part 2, I’m gonna teach you about your target audience. 

Listen to your MeMaw 👵🏻 Being busy and being profitable are two different things, and if you’re gonna be in small business with me, I want you winning!! 🙌🏻

10/16/2026

Ding D**g! MeMaw! 🛎️ If volunteering to “help with shirts” somehow turned into you tracking sizes, collecting money, answering questions, and storing a box of leftovers for three months, we need to talk...because that’s exactly what Spirit Stores are for! Schools, teams, nonprofits, businesses, organizations...everybody gets one place to order what they want for themselves. No chasing people down. No guessing sizes. No turning your house into shirt headquarters. 🤣

Send them the link and be DONE with it!!🙌🏻

10/14/2026

Ding D**g! MeMaw! 🛎️
You know what makes a GOOD Christmas gift for your crew? Something they don’t have to think about wearing. 😂🎄

Layering pieces can be thrown on for the morning meeting, worn when they're heading out to lunch, or while they're jumping on a client call, and it always looks put together without changing a thing. That's why I like pieces like these for holiday gifts. You’re giving them something they can actually work into their day, not something that’s going to live in the back of the closet. ❌

If you’re buying for the whole crew this Christmas, give them something that makes getting dressed a little easier. 🙌🏻

10/14/2026

Now that’s what we call PINK OUT!!
🩷🙌🏻🩷

💗⚡ Pink looks pretty powerful on us.

Shoutout to The Crackerjack Shack for getting the Volt crew decked out in pink! 🎀

Stop by, show your support for Breast Cancer Foundation of the Ozarks at any branch, and help us 𝐏𝐨𝐰𝐞𝐫 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧 𝐏𝐈𝐍𝐊! ⚡💗

10/12/2026

Ding D**g! MeMaw! 🛎️
Listen...when somebody starts a review with “Stop researching screen printers!!!” I don’t really need to say much after that. 😂 But then they went and mentioned the DETAILS too, and you KNOW that got me. 🙌🏻

Here’s what had to say: “Stop researching screen printers!!! Crackerjack Shack is hands down the best. Excellent customer service, excellent products. Julia, Sandy and their art department are wonderful and so happy to help. We got our T-shirts in and they truly went above and beyond in making our shirts look amazing. They got so many details in where other screen printers couldn't. We're thrilled with how they turned out. Thanks you guys. Can't wait to order more.”

We love that they noticed the details, because that’s the part we care about too.
Thank you for being a Shacker Joeys Frozen Custard ! ❤️