11/03/2026
You're spending money on marketing. But do you actually know if it's working?
A 2025 'Constant Contact' survey found that just 18% of small businesses felt very confident about the effectiveness of their marketing, despite investing in channels like email, social media, and video.
Posting consistently and spending money on advertising doesn't automatically mean your marketing is effective.
Business owners need to know:
- Where their leads are coming from.
- Which marketing channels produce actual customers.
- What happens after someone expresses interest.
- Whether their marketing supports their business goals.
You don't need to do more marketing. You need to understand what your marketing is doing.