Stirling Insights & Marketing

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You're spending money on marketing. But do you actually know if it's working?A 2025 'Constant Contact' survey found that...
11/03/2026

You're spending money on marketing. But do you actually know if it's working?

A 2025 'Constant Contact' survey found that just 18% of small businesses felt very confident about the effectiveness of their marketing, despite investing in channels like email, social media, and video.

Posting consistently and spending money on advertising doesn't automatically mean your marketing is effective.

Business owners need to know:
- Where their leads are coming from.
- Which marketing channels produce actual customers.
- What happens after someone expresses interest.
- Whether their marketing supports their business goals.

You don't need to do more marketing. You need to understand what your marketing is doing.

If people are visiting your website, filling out forms, calling, or messaging...but never becoming customers, you may no...
10/30/2026

If people are visiting your website, filling out forms, calling, or messaging...but never becoming customers, you may not have a lead problem.

You may have a customer journey problem.

Talk about:
→ Slow follow-up
→ Confusing offers
→ Poor communication
→ No clear next step
→ Leads falling through the cracks

Before you spend more on getting leads, make sure you know what happens after they arrive.

The Ghostbusters might not know how to handle this one. 😂

So who are you gonna call?

Stirling Insights.

We help businesses look at what's happening behind the scenes—from marketing and sales to operations and customer journey—to figure out where opportunities are disappearing. Send me a DM, and we'll start hunting together. 👻

I've worked with businesses in some pretty different industries.I've worked in senior home hospice. I've worked with law...
10/28/2026

I've worked with businesses in some pretty different industries.

I've worked in senior home hospice. I've worked with law firms. Restaurants. Dental offices. Escape rooms. Small businesses of all kinds.

And you'd think those businesses would have almost nothing in common.
But they do.

They struggle with the same things.
Processes that only exist in someone's head.

Employees who don't know exactly what they're responsible for.
Owners who have to approve everything.

And marketing that doesn't always connect to what's actually happening inside the business.

That's actually what got me interested in business consulting.

Because sometimes the problem isn't that you need more customers.

Sometimes the problem is that your business isn't set up to handle the customers you already have.

And that's the kind of problem I want to help business owners solve.

Your tech stack isn't just an expense. It can become part of your growth strategy.The question isn't “What software shou...
10/26/2026

Your tech stack isn't just an expense. It can become part of your growth strategy.

The question isn't “What software should we buy?”

It's “Where are we still relying on people to remember, repeat, or manually manage things a system could handle?”

What is the business tool you can't live without? Tell me what it is, and why you love it in the comments! 👇
10/22/2026

What is the business tool you can't live without?

Tell me what it is, and why you love it in the comments! 👇

I'm opening a few consulting spots for small business owners who feel like their business has outgrown their current sys...
10/20/2026

I'm opening a few consulting spots for small business owners who feel like their business has outgrown their current systems.

Maybe:
→ You're doing too much yourself.
→ Your employees keep coming to you for the same things.
→ Your processes aren't documented.
→ Your business has grown, but the systems haven't.
→ You're spending money on marketing but aren't sure what's actually working.
→ You have an agency, but you don't have someone on your side translating the strategy into business decisions.

Or maybe you simply know something isn't working—but you can't quite figure out what.

That's actually my favorite kind of problem.

I want to look at the whole picture before recommending a solution.

If this sounds like your business, send me a message with “AUDIT” and tell me a little about what you're trying to solve.

If you cut your leg, you don't just let it bleed and get infected. You clean it, get it bandaged, and if necessary, you ...
10/16/2026

If you cut your leg, you don't just let it bleed and get infected.

You clean it, get it bandaged, and if necessary, you go see a doctor to get the help you need.

Sometimes in business, we let it "bleed" and wonder why things seem harder than they should be.

If you are a small business owner, and feel like you are working harder for your business than your business is working for you, it's time to do a check-up.

I am currently doing small business audits for $100. We'll look at your website, socials, and business practices, and see what needs a tune up.

DM me, and let's chat!

10/14/2026

Does your business need some new SOP's?

Let's chat about how we can streamline your operations to make your business work for you!

Seven years ago, I made the move to Idaho for school. I met my wife,  this place became home. I love being near mountain...
10/12/2026

Seven years ago, I made the move to Idaho for school. I met my wife, this place became home.

I love being near mountains, the country small-town feel, and the people who make Idaho what it is. But one of my favorite parts of calling Idaho home has been getting to work alongside the incredible business owners who are building something of their own.

There’s something so rewarding about helping Idaho entrepreneurs take an idea, turn it into a business, and watch their dreams grow.

I’m incredibly grateful to call Idaho home, and even more grateful that I get to help the people who call it home grow what they’ve built.

What is your favorite part of living in Idaho? Tell me in the comments!

#208

I've spent the last 10 years working in  marketing and SEO.But my favorite part of business is figuring out why things a...
10/08/2026

I've spent the last 10 years working in marketing and SEO.

But my favorite part of business is figuring out why things aren't working.

Where is the bottleneck?
Why does the owner have to be involved in everything?
Why does this employee keep getting the same questions?
Why isn't the marketing producing what we expected?
Where does the customer experience break down?
What should actually be documented?
What should be automated?
What should the business owner be doing—and what should they be able to hand off?
That's the kind of consulting I love doing.

Helping small businesses build the systems underneath the business so the owner isn't constantly holding everything together -- and helping you create a strategy with your marketing agency that helps you get where you want to go.

By helping the business owner understand the strategy, ask the right questions, and make sure the marketing actually supports the business, and getting the procedures in place to help let your business work for you.

Address

Rexburg, ID
83440

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