04/13/2023
๐ฅท๐ฝWhat are we ASSURING today!
๐๏ธProduct Development โ CUSTOMER Experience ๐
It is difficult to completely avoid the ๐chicken and ๐ฅegg situation. A common question business executives ask during strategy sessions is; which should come first ๐๐ฝโโ๏ธCUSTOMER or โฝ๏ธPRODUCT/SERVICE?
Your organization since SETUP is providing the BASIC core products/services.
The industry ๐ฆ in which you operate in has existed for a while and your predecessors have set a fast pace and CUSTOMERS know what to expect based on what your competition is providing plus they expect much more from your organization as per your VISION, MISSION, branding and marketing STRATEGY.
You are building your customer BASE ๐จโ๐ฉโ๐งโ๐ฆhowever your customers are anxious since you are only providing the basic services. DEMAND for existing services is low but high for products/services not launched. Your company strategy is clear on what PRODUCTS and SERVICES need to be rolled out however your CHANGE management processes are not effective.
Your team ๐คผโโ๏ธis struggling to manage PROJECTS to completion ๐ ๏ธ. Product life CYCLE processes are not clear. Product/service development does not DELIVER the required functionality, including development overrun and inadequate TESTING. It has happened that NEW products/services are launched before the services and features can be provided.
Your revenue ๐ฐopportunity losses are evident from the transaction count report and dormancy report๐
Do you have an effective Change management process?
Are your staff trained and capable to manage it?
Is your Customer Acceptance Testing process effective?
Does the company have enough sponsorship, resources to develop and launch new products/services?
Are you struggling to find the right solutions, Third parties?