Red Rock Communications

Red Rock Communications Red Rock Communications acts as an out-source marketing department for mid-size companies or as an out-source Marketing/Product Manager for corporations.

Why Red Rock? We are literally a one-stop shop for marketing services. In addition to providing traditional marketing services, we have the internal capability to produce creative materials - collateral, digital media and advertising materials. Our Concept is simple. We believe it's smarter to use your marketing dollars on programs that will grow your business than it is to spend your funds on sup

porting the overhead and administrative costs of an in-house marketing staff. We are there when you need us but invisible when you don't. How Clients Use Red Rock

Our clients use us as their full-time Marketing Department or use us to complement their existing Sales & Marketing Staff when there is an increased workload or a special project. We provide our clients with a "turn-key" marketing capability. We will develop the concept, produce the materials, implement the programs, and monitor the results, leaving you free to pursue other matters. Red Rock performs all the functions of a traditional in-house marketing department - from writing marketing plans - to developing the marketing budget - to internally designing and implementing the promotional and advertising programs called for in the plan - to monitoring the effectiveness of the programs. Our Clients

We work directly with private business owners and corporate management — the real decision makers. We don't qualify our clients by the dollar size of their business or the number of their employees. Our clients want to grow their business and have made the commitment, both emotionally and financially, to go to the next level.

Marketing Costs Too Much – The Story of the Old Gray Owl“We don’t have enough money to market our company.” I hear that ...
03/01/2016

Marketing Costs Too Much – The Story of the Old Gray Owl

“We don’t have enough money to market our company.” I hear that all the time. That may have been true in the past, but do you realize how much more of a bang for your marketing dollar you get today?

Compared to just a few years ago marketing dollars buy you a whole lot more.

The story below about the Old Gray Owl is a great example of the how much more today’s marketing dollars can buy. All thanks to the advances in technology.

So next time you think marketing is expensive, think about the story of the Old Gray Owl. I hope you are getting the biggest bang for your marketing dollars and that you are working with a marketing company that will help you stretch your marketing budget. If not, Red Rock can help you get the most out of your marketing Dollars

Trust - The Building Block of Your Brand Who do you trust? Trust is the building block of any relationship and breaking ...
10/19/2015

Trust - The Building Block of Your Brand

Who do you trust?
Trust is the building block of any relationship and breaking that
trust can have devastating consequences. Think about the people or brands in your life that you trust. Why do you trust them? When you trust a person, a company, or brand, you accept what they are telling you is the truth. Violate the truth and the trust is broken. When trust is broken, so is the relationship. Maybe forever.

The key to being successful is being trustworthy .Building trust is simple. Do what you say you will do. When you make a promise, keep it. Be reliable and consistent. Be someone people can count on. Be honest. Tell the truth. Compassion, understanding, and empathy are essential in creating a trusting relationship.

In this issue of the Vortex, we’ll discuss trust as the building block of your brand and
why being trustworthy is so important. I hope you are getting the biggest bang for your marketing dollars and that you are working with a marketing company you can trust. Remember, you can trust Red Rock with all of your marketing needs.

If you like this issue, please pass it on (or print it out here) and remember referrals are always appreciated.

http://redrockcomm.com/wordpress/wp-content/uploads/2015/10/The-Red-Rock-Vortex-8-Trust.pdf

Careful - Speed Can Kill You - Managing a Public Relations Crisis in a Social Media WorldThe speed of news traveling thr...
08/06/2015

Careful - Speed Can Kill You - Managing a Public Relations Crisis in a Social Media World

The speed of news traveling through Social Media outlets these days is frightening. Just ask Wilmer Flores, shortstop for the Mets. The other night news that Flores was being traded to the Milwaukee Brewers flew across the internet at supersonic speeds. The news traveled so fast that Flores heard about the trade while he was still playing in the Mets game against San Diego... even before his coach heard about it. Mets fans gave Flores a standing ovation when they thought they were watching his last time at bat. He cried, thinking he was traded. Problem was the trade didn’t happen. The news on the net was wrong. The trade wasn’t finalized and didn’t go through. Speed can kill.

This isn’t the first time media got it wrong by jumping the gun too fast. It happened back in 1897 when the New York Herald, which was regarded as one of the top daily newspapers in America, reported Mark Twain, then 61, to be “grievously ill and possibly dying.” The New York Journal newspaper countered with Mark Twain’s famous denial, “The reports of my death have been greatly exaggerated." (There are several variations of the actual quote.)

The bottom line: Realize how fast news can travel today. Think about how to manage a public relations crisis before it happens.

Be prepared!

http://us9.campaign-archive2.com/?u=8454d7dd47711bc340a57376a&id=576b31c9ef

Today’s Marketing Tip: Marketing in a Social Media World - Branding Beware of the person who says “I know how to post, t...
06/15/2015

Today’s Marketing Tip: Marketing in a Social Media World - Branding

Beware of the person who says “I know how to post, therefore I know social media marketing.” Social media marketing goes way beyond just being able to post a message on Facebook, Tweet a message, list your company in business directories, or getting high rankings in search engines.

Social Media is a visual medium. Think about it. Which do you prefer – looking at a picture, watching a video, or reading a bunch of text? In this world, visual content is king. Pictures and videos communicate faster and are much easier to absorb. Studies suggest that 93% of communication is nonverbal. Your brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.

Branding in the Social Media World is done visually.
One of the biggest mistakes a novice social media marketer makes is to overlook the importance of the visual impact of their work. The images, colors and fonts you use all work together to create your brand image. Are you using consistent colors, imagery and fonts wherever you post? Do these elements reinforce the brand image you want?

Below are a few tips to help you build a strong brand in the social media world. Strengthen your on-line presence with consistency. Make it easier for your audience to remember you. They will appreciate it and your business will prosper.

Keep Cool!

http://redrockcomm.com/wordpress/wp-content/uploads/2015/06/The-Red-Rock-Vortex-Marketing-in-a-Social-Media-World-Branding.pdf

Today's Marketing Tip: What is obvious to you may not be obvious to someone else.Obviously the Obvious is Not Obvious“Ob...
04/24/2015

Today's Marketing Tip: What is obvious to you may not be obvious to someone else.

Obviously the Obvious is Not Obvious

“Obviously the Obvious is not Obvious” – that’s what my college marketing professor wrote on the board the last day of class. It was the absolute last day of class. Finals had been taken but not yet graded. There was nothing left to cover.

Professor Gaston opened the class by saying “In 10 years you probably won’t remember anything I taught you in this class." (I smiled and thought to myself how right he was...) He continued and said, "Remember this simple phrase - “Obviously the Obvious is not Obvious”. What is obvious to you may not be obvious to someone else.” He was right. I don’t remember what was covered in that class and I’ve learned that just because something is obvious to me may not be obvious to another. The final lesson - take nothing for granted.

Marketing communication is tricky but effective writing is easily accomplished if you remember the first rule: Put yourself in the shoes of your audience and think about how they might interpret your message. You may just find that you are not as obvious as you think you are.

Today's Marketing Tip: Evaluating AdvertisingHow Do You Know If It Was a Good Ad? $4.5 million. That’s what a 30 second ...
03/03/2015

Today's Marketing Tip: Evaluating Advertising

How Do You Know If It Was a Good Ad?

$4.5 million. That’s what a 30 second ad cost in this year’s Super Bowl – a mere $150,000 per second. That's a lot of money. Was it spent wisely?

How many times have you said “Wow! That was a great ad! It was so creative and entertaining!” Now a simple question - what product or service was the ad selling? Can’t remember? Then it was a big waste of money.

In this issue of the Red Rock Vortex, we'll show you how to quickly determine the selling effectiveness of an ad. And, no you don't have to be a marketing guru to figure it out. It's a lot of common sense.

How do you evaluate ads? Let me know here.

I hope you are already getting the biggest bang for your marketing dollars and your advertising is working perfectly. If you have any questions on its effectiveness or if you want to create some exciting, motivating advertising, Red Rock can help.

Thanks,

Today's Marketing Tip: Talking About Employee CompensationYou Don't Pay Me Enough!Have you ever heard that comment or th...
03/03/2015

Today's Marketing Tip: Talking About Employee Compensation

You Don't Pay Me Enough!

Have you ever heard that comment or thought it yourself? Why don't employees understand how much it really costs an employer to have them on their team?

Marketing to your employees is just as important as marketing to your customers.

Too many business owners fail to tell their employees what it really costs to have them as an employee. The employer says to the employee “I'll pay you $12.50 an hour” and the employee only “sees” $9.75/hr – the amount of his net pay. This leads directly to the “you don’t pay me enough” syndrome.

What would happen if employers sat down with their employees on an annual basis and explained what they are actually paying to have them as an employee? I’m betting it would have a very positive impact on employee morale.

Let me know how you talk about compensation with your employees.

Address

455 West Jackson
Richmond Heights, MO
63117

Telephone

+13146450011

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