Curt Rosen | Copywriter

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09/10/2024

23 years ago to the day, on a Tuesday, I stepped out to have a cigarette before a work seminar began. I was at 4th and Mercer just outside The Bottom Line in Manhattan. The sky was a liquid blue. It was one of those clear, clean late-summer days that announced fall was coming. It was perfect, the shedding of skin following a hot and humid summer.

After a few drags, I heard a loud boom. Truly, it was loud, but I thought little of it. To me, it sounded like a construction crane had fallen or the like, something that didn’t require a city’s immediate attention. Little did I know.

With the clock ticking and the seminar about to begin, I snuffed out my cigarette under my boot’s heel and headed inside to grab a coffee.

There, I found nothing unusual. People were gabbing at each other, a few chuckles, the nibbling of bagels and donuts. The space was dark. The Bottom Line resembled a dank basement area, where the speakers were to take a small stage with metal tables and chairs sprinkled about.

Legends had played there – Bruce Springsteen, Carl Perkins, Cheap Trick. Indeed, it was a significant venue, but the real significance would only grow thicker in my mind given a few moments.

With what seemed like an anvil pulling down his face, a small, well-dressed man with thinning gray hair stepped onto the stage and sat at the table where the speakers were to speak.

He activated the mic, it let out a small squeal, and then he announced a commuter plane had just struck the north tower of the World Trade Center.

Naturally, gasps ensued and history would have its say. But dammit, so will I.

A great number of things are seared in my mind from that awful day. One, buildings crumbling like sandcastles under an imposing tide. Two, the screams of people around me on the street, all looking up. I knew they had just lost family, friends and potentially co-workers. And me, I had lost nothing. I didn’t feel worthy to be there.

However, I also remember in that moment we were all Americans. Not red or blue, black or white, indigenous or immigrant – just Americans. We cared about each other and we showed it. We propped each other up when our knees buckled. We did our utmost to mend our mortal wounds.

Tomorrow, we’ll have all the memorials and TV shows. No doubt about it. But I propose to you that we’re forgetting.

What’s more, I ask of you – is it really going to take another event like this for us to be Americans again?

Just dropped some new samples on the web, check it - https://cerebralstylings.com/samples/ Bagels in the breakroom!
08/25/2024

Just dropped some new samples on the web, check it - https://cerebralstylings.com/samples/

Bagels in the breakroom!

Below are some samples from my portfolio. If you like them, I wrote them. If not, the Kremlin must have hacked my site and posted these abominations here. (When browsing, tap the i-button for full …

08/24/2024

Okay, it's been a while since I posted, but I have to get this off my chest.

Lately, I've seen A LOT of jargon and acronyms that certainly shouldn't be there. When did call to action become CTA? When did maximizing results become CRO?

I get jargon creeping in to internal communications, but when it crosses over into customer/client communications, we've got a problem. In some industries, you almost have to use it to show you belong, but you can't tell me it should be this thick in SO many places.

What are you trying to accomplish? To show your stellar intelligence versus the rest of the world? I'm sorry, but you're failing. You're coming across as a huckster.

Insecure is the person who takes something simple and makes it more difficult. Smart is the person who can dummy it down and make it accessible to the whole damn world.

Phewww, that felt good. Thank you for your time. Please don't forget to tip your waiter.

11/07/2018

VA-7, for the first time in 50 years, will be represented by a Democrat. Who woulda thunk it?

09/07/2018

For anyone who hasn't binged Ozark on Netflix yet, I have one question for you. What the # # # # is wrong with you?

08/30/2018

Oh, and a special thanks to Marc Bolea for his help on the Internet Explorer bugs. If you're looking for a web guru, look no further than Marc.

Website now updated with a bunch of new copy tweaks and a few new samples. Check it --
08/30/2018

Website now updated with a bunch of new copy tweaks and a few new samples. Check it --

Home of big-brained copywriter, Curt Rosen, in Richmond, Virginia. Experienced in print, direct mail, interactive, broadcast and just about everything else.

08/24/2018

Man, with all the guilty pleas and grants of immunity lately, a certain orange official has got to be soiling his Depends. This is like watching Law & Order SPU (Special Presidential Unit) and there is no break for commercial.

08/23/2018

Finally, after years of madness, I finished a book of fiction called The Tourniquet Bouquets. So far, 27 shoot-me-downs, 2 partial-manuscript requests, and 1 gut that won't stop churning. MYLANTA, for the love of God somebody send me a case of Mylanta!

08/23/2018

It seems Coke has stopping running that "Because I can" campaign. For all of humanity, I thank you.

Sita Nermalla Sewnarine was 37 years old and from Brooklyn, New York. (Born: Berbice, Guyana). Sita worked as a disaster...
09/11/2013

Sita Nermalla Sewnarine was 37 years old and from Brooklyn, New York. (Born: Berbice, Guyana). Sita worked as a disaster recovery agent for Fiduciary Trust Company International on the 97th floor in the South Tower of the World Trade Center.

Sita was a single mother to 5 year old Vicky. Sita tried to give her daughter the best of everything, working long hours in the information technology department of Fiduciary Trust, yet still finding time to take her to ballet and swimming classes, and on vacations to Florida. - http://remember911tribute.blogspot.com/2012/01/in-memory-of-sita-nermalla-sewnarine.html

Sita tried to give her daughter the best of everything, working long hours in the information technology department of Fiduciary Trust, yet still finding time to take her to ballet and swimming classes, and on vacations to Florida.

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Richmond, VA
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