On Hold Marketing

07/09/2026

What New Phone Systems DON’T DO ~~~~~
Few things please us more than hearing the joy of a client telling us how much their callers like the On Hold program playing on their telephone system. The opposite of that is when a client tells us they got a new phone system that they were told would “do the on hold for them,” only to find out that’s not even close to being the case. As we move into the second quarter of the 21st century, there’s no doubt that advances in technology have brought along some amazing conveniences. But it’s not all created equal. And often, there is still no replacement for the human touch you get from On Hold Marketing. Don’t let yourself and your business fall victim to a sales pitch that equates your customized On Hold program with the dreary funeral music that is the default option on many new VOIP and Hosted telephone systems. Before making a switch, ask your potential provider to share with you three or four existing clients where you can call and hear what they have On Hold, so you can compare it with what you have. We have the professional studio software that allows us to create On Hold audio in any format for any phone system on the market today. If you are upgrading your telephone system in 2026, be sure to let us know so we can pro-actively assist you with a seamless transition On Hold.

12/08/2025

Rich and Allen spent the weekend at 2nd Baptist Church performing in A Jazz Christmas with David Esleck. Proceeds from the five sold out shows go toward supporting Rise Academy, a fully accredited, tuition-free Christian school that prepares students to lead, and meaningfully engage with the world around them. We had a blast playing with some really talented musicians, making music for a very worthy cause.

05/28/2025

Do you ever think about the Importance of Internal Communications? How many people in your business answer the phone? How many of them are intimately involved in your day-to-day sales process, and sales success? Are all of those folks in the loop regarding the contents of your On Hold program and your other external marketing efforts? Today’s business climate is more competitive than ever. You can’t afford to have one missed sale, or one missed opportunity. Internal communication is a primary key to success, and a lack of it can contribute to difficulties. So be sure to spread the On Hold script around to everyone who’s in touch with your public. Ask us to e-mail you a copy of the current script if you don’t have it on file. And be sure to include everyone on your staff with regular updates on all of your other marketing efforts. How can you expect your customers to know if your staff doesn’t know?

12/03/2024

Did you ever wonder why we say "'TIS THE SEASON?"
The phrase ’tis the season comes from one of the most famous Christmas carols, "Deck the Halls with Boughs of Holly." The contraction ‘tis for “it is” was overtaken by it’s in modern speech and remains mostly only in the phrase ’tis the season. CHEERS!
What's clearly been lost to modern hummers of "Deck the Halls" is the importance that harps historically played in renditions of the song. Composer and conductor John Rutter explained it to National Public Radio's Bob Edwards on "Morning Edition" in December, 1994:
'Deck the Halls With Boughs of Holly.' Well, that certainly originated in Wales, and that much we do know, but, it was originally meant to be performed by a group of singers and a harp, and the idea was that the singers would come up with the first line, 'Deck the hall with boughs of holly,' and then the harpist would improvise the next line, and then they'd sing the line after that, 'Tis the season to be jolly,' and the harpist would play something. And, you know, a few drinks would be taken and everybody would have a wonderful time, and you'd get a carol out of it. But, of course, that only worked in Wales where they had harpists on every street corner. You see, it's the national instrument. Well, outside Wales, what do you do when you don't have a harp? So, what people did was just sing 'Fa la la la la.' So, actually, when you sing 'Deck the hall with boughs of holly, fa la la la la, fa la la la,' you're actually filling in for a harpist that is missing. And so it's worth remembering that if you ever want to do that you should really find the budget to hire a harpist.
THANKS to Merriam-Webster for today's post!

03/04/2024

Upgrade your on hold experience when you update your on hold messages and music. Your customers will notice your new program and wonder what else is new. It's a great way to start a conversation about services or products, and yes, more revenue for your business. Give us a call at 804-273-6900 and find out how we do it!

11/24/2023

Happy Thanksgiving from our home to yours!

11/01/2023

Do you really need Monthly or Quarterly Updates?
It’s a good idea for your On Hold programs to mirror your other marketing, in terms of both content and frequency. If you’re already doing a quarterly or monthly newsletter, updating your website that often, or updating any other external marketing on a similar schedule, quarterly or monthly On Hold updates make sense for you. The messages in your program should change in concert with everything else. But if your overall marketing, or offering of products and services, stays essentially the same during the course of the year, you probably don’t need to update that often. There are a number of reasons that frequency can and will work for many clients, and we can show you how to make the process easier and more efficient. We also offer ala carte update pricing in case you’re not quite sure what your update needs will be for the coming year. We can help you make sure you’re getting what you really need before you jump in head first!

10/02/2023

Is it time to freshen up your message on hold program? Is your on-hold information current and up to date? Simply let us know of any revisions you'd like to make, and we'll make it happen. Got a supplier or customer who needs to improve the "On Hold" experience of their customers? Share this post with them! We'll be glad to share our On Hold Marketing story with them.

10/02/2023

Is it time to freshen up your message on hold program? Is your on-hold information current and up to date? Simply let us know of any revisions you'd like to make, and we'll make it happen. Got a supplier or customer who needs to improve the "On Hold" experience of their customers? Share this post! We'll be glad to share our On Hold Marketing story with them.

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08/29/2023

Considering A Change In Your Phone System?
It’s happened several times over the past few years – long time, satisfied On Hold Marketing clients switched to a new phone system only to find that they’d lost the capacity to have their customized On Hold program play on their new, "all the whistles and bells," phone systems. This doesn’t have to be the case. There are many reasons to upgrade to the various new technologies available today. But be sure to bring On Hold Marketing into your planning process early. Here's why. A new telephone system could drastically change how your On Hold messages are heard by your callers. In some cases, the new telephone system may simply not provide On Hold Messaging the way you're accustomed. It all depends on the details and features of the new system. Don't wait until the new system is in to find out how it may affect your callers’ “On Hold” experience. Please call us to discuss before you make the move! We'll share our experience with the new VoIP, Hosted and "cloud based" systems and help you discuss your options with your team members.