Simplified Metrics

Simplified Metrics Writing and development that converts and simplifies.

Do you ever have a morning where you can tell everything is about to change? Big things are coming… :)
06/19/2025

Do you ever have a morning where you can tell everything is about to change?

Big things are coming… :)

Okay... I've boiled down all the noise into actionable steps. Ready?So I've been watching the entire marketing industry ...
01/30/2025

Okay... I've boiled down all the noise into actionable steps. Ready?

So I've been watching the entire marketing industry (ads/outreach/sales pieces/etc.) as they've been REELING (pun unintended) from ChatGPT and LLMs for the last 2 years. I have friends that are leaders in each space > SEO, Outreach, Ads.

Let's get real actionable now.

1. "Be authentic" You've probably heard this again and again. Here's what it actually MEANS >> Show you're human. Personal stories. Analogies. Lessons. The things that go wrong. a.k.a. Show us you're not ChatGPT making your content (more on using ChatGPT in another post).

2. Have a Googe My Business page. It's silly, but seriously - this will help SEO, the information fed into LLMs (ChatGPT, Claude, Perplexity, etc.). Doesn't matter if you have a website already. Get a Google My Business if you're a local service provider.

3. Double down on nurture campaigns. How's your engagement? Make sure you sound real. There's a lot of noise on socials, everyone's kind of overwhelmed. Email is still a NUMBER 1 converter for new sales.

Need help getting the basics setup?? I have this 1-day intensive where we go through the basic systems you need to start getting consistent leads. Check it out in my bio if you're interested. :)

But WAIT. There's MORE. Seriously. Give me Billy Mays all day. Or the ridiculous examples of people trying to unstick th...
01/28/2025

But WAIT. There's MORE.

Seriously. Give me Billy Mays all day. Or the ridiculous examples of people trying to unstick things from pan that used to air on cable.

Oh. Wait... Am I showing my age?

(younger gen translation) No cap. These type of ads are so cringe. It's giving desperate. frfr

These might seem basic, but if you don't have these you maaaay be leaving money on the table. And they don't have to be ...
01/27/2025

These might seem basic, but if you don't have these you maaaay be leaving money on the table.

And they don't have to be complex!

1. An automated email nurture campaign after their visit.

Imagine... you get your hair cut, and if you didn't schedule their next appointment when taking payment, then what? You're waiting for them to call...

No sir. No thank you.

Setup an email nurture campaign. Most CRM's have this function where you can set triggers based on inactive times.

2. Loyalty Program

Visit 6 times and on your 7th receive a free [x].

It's so simple, but as long as it's valuable - people. will. show. up. And you end up with more money than if you didn't provide that free [x].

3. Cancellation call script to reschedule.

Dude.. Why is this not done?!? I've had two calls where I had to cancel due to a schedule conflict and the person who answered goes, "Okay. You're cancelled. Have a great day. -click-"

Uh... what?? No. "Do you have another time that works better?" "Can I pencil you in for the week after?" Or maybe ask some other questions if you think there's something else going on.

Now... Are you ready to get the basics down to attract new customers? (Ads, email nurture campaigns, a simple funnel for capturing leads) I'm offering a new 1-day intensive. It's in my bio if you're interested!

Fast ex*****on > Perfection. Every. Time. Part of why you haven't gotten ads (social or search) to work for you yet is y...
01/04/2025

Fast ex*****on > Perfection. Every. Time.

Part of why you haven't gotten ads (social or search) to work for you yet is you're not testing enough.

Big brands spend THOUSANDS on testing different copy, different images, different approaches. Because they know that one tweak can equal a compounding return.

They're not scared of failure. They KNOW that the first copy is probably not going to be the one that makes the difference.

How can this help you ( )?

1️⃣ Test small: Just $1-2/day can show you what works.

2️⃣ Fail smarter: If something doesn’t perform, pivot fast. Change the copy, image, or audience—don’t repeat what didn’t work.

3️⃣ Learn from the pros: The ads you see repeatedly from big brands? They’re proven winners. Use them for inspiration.

Imagine discovering your winning ad strategy for the cost of a coffee ☕.

🎯 Ready to master ads for your small business?

Join my January 13th workshop to get all the pieces in place for growth this year. Spots are limited, so click the link in bio and secure your seat now.

Here's what I mean...You know your customer best. You spend most of your time with them! But most of my clients don't kn...
12/31/2024

Here's what I mean...

You know your customer best. You spend most of your time with them!

But most of my clients don't know to ask the following questions...

Do you know how your ideal customer acts online? What kind of content are they consuming? How would they find you? What do they use when they need something done? What kind of emails do they open? What would incentivize them to take the leap from finding someone online to actually using them in person?

So it's not that you're bad at marketing! You just don't know how to put what you do in a way that builds awareness, affinity, and confidence (know, like, and trust).

Want to learn how to break that down? Follow along!

And if you want help - I'm leading a masterclass on building your local business January 13th and we still have a few spots left. DM me "Masterclass" for more info!

Here's what I mean...You know your customer best. You spend most of your time with them!But most of my clients don't kno...
12/31/2024

Here's what I mean...

You know your customer best. You spend most of your time with them!

But most of my clients don't know to ask the following questions...

Do you know how your ideal customer acts online? What kind of content are they consuming? How would they find you? What do they use when they need something done? What kind of emails do they open? What would incentivize them to take the leap from finding someone online to actually using them in person?

So it's not that you're bad at marketing!

You just don't know how to put what you do in a way that builds awareness, affinity, and confidence (know, like, and trust).

I'm leading a masterclass on building your local business January 13th and we still have a few spots left. DM me "Masterclass" for more info!|

We want the best things for you. More leads. More business. Beautiful connections and super aligned opportunities. We al...
12/27/2024

We want the best things for you. More leads. More business. Beautiful connections and super aligned opportunities.

We also know that sometimes it's really hard to find these things...

So we wanted to gift you our exact ad playbook we use to get conversion rates over 40% to drive super qualified traffic to your website.

Just comment, "STRATEGY" and we'll shoot you a message with the playbook.

When was the last time you were intentional with your play? Making a point to make space for fun. You'll find connection...
12/24/2024

When was the last time you were intentional with your play? Making a point to make space for fun. You'll find connection easier, and the work goes faster.

So during this holiday season, be sure to make time for play and watch as connection happens and you end up with more sales. :)

I thought this product was a great idea, but then quickly realized there was a fatal flaw... A lack of anticipation, cur...
12/12/2024

I thought this product was a great idea, but then quickly realized there was a fatal flaw...

A lack of anticipation, curiosity, or - to put it another way - tension, created something indulgent - but there was no pull to buy.

When I buy an ice cream, the bottom part is the bonus.

When we're deploying and managing marketing campaigns, the results are the bonus - the tension, the build, is the fun part that makes those results even more satisfying.

As with anything, the more you expect it, the less you appreciate it.

If this resonated, be sure to share it with someone else who might need the reminder.

OMG. We almost missed I hope everyone is getting some cookies today
12/05/2024

OMG. We almost missed

I hope everyone is getting some cookies today

Do you have any lessons you wish you had learned earlier? 🙋 Yeah. Me too. These are just 3. And here's a bonus lesson fr...
12/04/2024

Do you have any lessons you wish you had learned earlier? 🙋

Yeah. Me too. These are just 3. And here's a bonus lesson from my father, which is a different approach to number 2.

"Everyone wants to help me. They just don't know it yet."

So many doors have opened because of these 3(more like 4) lessons.

What's 1 lesson you wish YOU had learned earlier??

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