Virginia Brewers Conference

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Virginia Brewers Conference

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09/04/2026

Join us for Practical Financial Leadership for Breweries w/ Kary Shumway (Beer Business Finance) at the Virginia Brewers Conference (Sep. 21-23)

Great breweries are built on more than great beer—they’re built on financially informed leadership. This presentation shows brewery owners and managers how to strengthen financial literacy across the organization, connect daily decisions to profitability and cash flow, and build a culture where every department understands the numbers that matter most. Attendees will walk away with practical tools and frameworks to improve accountability, decision-making, and financial performance throughout the brewery.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

09/02/2026

We are so excited for The Cone of Truth: Smarter Yeast Harvesting for Better Beer w/ Nate Ferguson (Escarpment Laboratories) at the Virginia Brewers Conference (Sep. 21-23)

Yeast harvesting is one of the most impactful — and misunderstood — processes in modern brewing, with small differences in harvesting technique, storage conditions, cell health, and fermentation stress significantly affecting beer quality, consistency, and contamination risk. This session explores practical, science-backed strategies for smarter yeast management, including yeast vitality vs. viability, harvesting timing, settled yeast volume (SYV), storage methods, and the tradeoffs between plastic and stainless systems. Attendees will also learn the causes of common harvesting issues such as inconsistent crops and cone “tunneling,” while gaining practical tools to improve fermentation consistency, reduce risk, and produce better beer through more effective yeast harvesting practices.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/31/2026

You don’t want to miss Protecting Your Brand On Tap: Trademark Essentials For Breweries w/ Nicole Harrell (Kaufman & Cannoli, P.C.) at the Virginia Brewers Conference (Sep. 21-23)

In today’s crowded craft beverage market, your brand is one of your most valuable assets—but also one of the most vulnerable. This session provides a practical, business-focused overview of trademark law tailored specifically for breweries. Attendees will gain insight into how to select strong, protectable names for beers, spirits, and businesses; conduct clearance searches to avoid costly disputes; and navigate the federal trademark registration process.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/28/2026

We are so excited for this panel conversation Staffing, Management, and Culture For Small Breweries That Can’t Overpay w/ Jon Wright (Redbeard Brewing), Mike Pensinger (Parkway Brewing Company), Seth Caddell (Coastal Fermentory) and moderator Dorian Cunion (Your Path Executive Solutions) at the Virginia Brewers Conference (Sep. 21-23).

Small breweries often struggle to compete with corporate hospitality groups on salary alone. But the most effective way to attract, develop, and retain talent isn’t just the paycheck. It’s a clear, documented path to professional growth.

This panel brings together brewery owners and managers who’ve figured out how to build that path without breaking the budget. We’ll cover what’s worked for them: documenting roles so training doesn’t live in one person’s head, tying raises to real skills instead of time served, and creating growth opportunities that don’t require a corporate org chart to pull off.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/26/2026

You don't want to miss this panel conversation Brewing For Your Market, Not Just Your Palate, w/ Brett Robison (Silver Branch Brewing), Erik Flep (Patch Brewing), Savannah Roberts (Triple Crossing) and moderator Russ Sabbag (Settle Down Easy) at the Virginia Brewers Conference (Sep. 21-23).

Every brewer has a beer they’re proud of that just doesn’t sell. Maybe it’s the dry-hopped saison nobody orders twice, or the barrel-aged stout that wins awards but sits on the shelf. It’s a hard thing to admit, but the beer you love and the beer your market wants aren’t always the same thing.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/24/2026

Join us for Current Regulations & Common Questions About Virginia ABC, w/ Kevin Anderson, (BreweryCompliance.com) at the Virginia Brewers Conference (Sep. 21-23).

This session gives Virginia breweries a chance to get current on ABC regulations and get real answers to the questions that come up in day-to-day operations. Kevin Anderson, former Virginia ABC agent and consultant with BreweryCompliance.com, will cover recent regulatory updates, common enforcement pitfalls, and open the session for Q&A. Join us to better understand Virginia regulations and how staying compliant helps you run a stronger brewery.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/21/2026

We are so excited for Moving Forward Together: Collaboration in a Changing Beer Market, w/ Keynote Speaker, Lisa Parker (Executive Director, North Carolina Craft Brewers Guild) at the Virginia Brewers Conference (Sep. 21-23).

As we move forward into a new era of craft beer, what can we learn from the path that brought us here? Throughout the many shifts and cycles in our industry, collaboration has remained one of the most powerful constants driving progress, innovation, and resilience. From the early days of shared knowledge and coopetition to the coordinated efforts that helped breweries navigate recent challenges, working together has consistently strengthened the broader craft community. What does meaningful collaboration look like today, and how can we use it intentionally to build stronger breweries and a more unified industry tomorrow?

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/19/2026

You don’t want to miss this panel conversation Turning Casual Guests in Brewery Superfans, w/ Jake Abell (Scuffle Hill Brewing), Josh Evans (Afterglow Brewing), Madeline Dulaney (Chilly Hollow Brewing) and moderator, Ross Stensrud (TapWyse) at the Virginia Brewers Conference (Sep. 21-23)

What if you never had another new customer? How would you make your current audience even more valuable?

In this session, you’ll learn actionable strategies from some of Virginia’s finest breweries on how to increase guest spending, build loyalty, and keep people coming back more often. From creative promotions to enhancing the guest experience, you’ll walk away with tools to drive more visits and higher revenue per visitor. Discover the power of focusing on your current audience and turning them into passionate super fans. It’s about making every guest count.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/17/2026

Join us for When (And When Not To ) Rebrand Your Brewery: How to Evolve Your Brand Without Losing Fans Along The Way w/ Cody Fague and Isaac Arthur (CODO Design) at the Virginia Brewers Conference (Sep. 21 -23)

Rebranding can be one of the most valuable moves your brewery ever makes.
If handled well, this process can breathe new life into your business, drive an increase in sales, and position your brewery for years of success.

However, if mismanaged, you risk seeing a decline in sales, alienating long-time fans, and failing to recruit new drinkers — all while investing tens of thousands of dollars. (No pressure.)

Join beer branding experts from CODO Design to learn best practices gleaned from branding or rebranding more than 100 breweries to date.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

08/14/2026

Join us for FROM TAPROOM TO ACCOUNT: TRAINING BREWERY STAFF TO SELL LIKE REPS

Presented By: Dakota Rust (Virginia Beer Distribution Company)

At the Virginia Craft Brewers Conference, September 21st -23rd!

In a self-distribution-style model, brewery staff are often the front line of sales, account management, and brand building. This session will explore how to train taproom and brewery teams to sell with confidence, communicate value to accounts, and support growth without relying on a traditional distributor sales force. Attendees will leave with actionable ideas for building sales habits, strengthening account relationships, and creating a more consistent approach to representing the brewery in the market.

View the complete schedule
https://craftbeerprofessionals.org/.../2026-vbc-session.../

Register Today:
https://tickets.beertrail.com/e/vbc2026

Huge thanks to Craft Brew Prints!

Address

9901 Midlothian Turnpike
Richmond, VA
23235

Website

https://virginiabrewersconference.com/

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