07/25/2023
What's great about posters is that they are BIG and in your face. What's bad about posters is that they are BIG and in your face.
There's no escaping it; either you did a good job or it sucked. I've always found that the impact a poster has makes it more like art. Art is meant to be seen and appreciated. If you're not creating art, you're creating pollution. Usually, you'll see posters in public places or bus shelters, and I would even say in some cases billboards. I believe many people would agree with me that there should be a hefty fine for people who cause pollution.
Posters need to get your attention from a “distance” much like a billboard. Unlike billboards, posters allow you to get closer, spend more time with it. With billboards headlines shouldn’t be more than 9 words, unless you are a very fast reader or a very slow driver.
Not only should the goal be to grab the readers attention and communicate message, but make them want a copy of the poster.
I find that it’s rare to see a good poster these days. I believe this law factors, for that, lack of skill, lake of time for craft, low resolution and maybe too much of the design is done on the computer and not working actual size. Most designers don't realize the importance of seeing something an actual size before they get it printed.
I have a passion for all things branding, and I always start with the strategy and follow the same process on every project. I ask five simple questions: Who are you talking to? What do we want to tell them? How do we tell them? What do we want them to do? Was it effective?
What sets me apart is that I can ensure that both the concept and the design elements are in line with the overall branding strategy. My portfolio and case studies speak to my expertise in this area.
I'm here to help client and believe it all starts with a conversation. Within 15 minutes, we should be able to tell if we’re aligned. So let's talk!
If you're looking for someone who can create packaging that aligns with your brand's overall strategy, please feel free to reach out to me at [email protected]