Brand Federation

06/24/2024

Nice to see RVA top the list!

Arts, culture and culinary creations are on display in dynamic neighborhoods across Richmond. And the city is taking a hard look at its complicated history.

01/02/2024

08/16/2021

Very impressed with the work of this organization to bring hope to survivors of human trafficking.

Proud to be able to help amplify their story.

We would like to thank Kelly O'Keefe, Rian Chandler-Dovis, Amanda Yoon, and the rest of Brand Federation for their incredible work and investment of time and talent as they helped us with our rebrand.

We quite literally could not have done this without them!

06/08/2020

Is there something to celebrate about this year? Kelly O’Keefe and Matt Williams have a perspective on this. https://hubs.ly/H0rfH150

04/22/2020

The Customer Experience Challenge: Can You Adapt Fast Enough? https://hubs.ly/H0pN9q20

04/15/2020

Feeling Isolated? Now is the time to work on your relationships https://hubs.ly/H0pwXb50

03/26/2020

How will brands survive the crisis? Brand Federation Managing Partners Kelly O'Keefe and Matt Williams share the answer to this question and more with Roben Farzad: “You’ve got to stop thinking about what we say to the public and start thinking about what we do for the public."

What's a business to do during these unprecedented times? Kelly O'Keefe, Brand Federation Managing Director points out: “You’ve got to stop thinking about what we say to the public and start thinking about what we do for the public."

03/23/2020

Brand Federation Managing Partner, Matt Williams, offers his perspective on the most beneficial way for businesses to respond to the ongoing crisis.

A Memo To Brands: Stay Visible. Do Good.

Businesses are one of the most powerful forces in our lives. By taking the right action at this frightening time, every business, big and small, has an opportunity to prove it’s for the better. Brand Federation Managing Partner, Matt Williams, shares his take on the most beneficial way for busines...

03/20/2020

Yesterday, Brand Federation partners Kelly O'Keefe and Matt Williams sat down with Roben Farzad on NPR Full Disclosure to discuss this new landscape for brands and the rise of the Independent Economy. Take a listen.

Full Disclosure With Roben Farzad from VPM on NPR One | 58:59

03/02/2020

Critical thinking is sustainable thinking. A new article from Brand Federation explains why business leaders must hold themselves to higher standards of research and analysis.

Enhanced critical thinking skills combined with continuous customer feedback loops allow enlightened business leaders to leverage technological change, using it to find and conquer new markets. Brand Federation consultant, Patrick O’Keefe is a passionate cultural translator with a systems-oriented...

02/24/2020

Customer Service 3.0 https://hubs.ly/H0n8mNj0

What is Customer Service 3.0? In this article, Brand Federation consultant and brand strategist Hunter Pechin, explores the evolution of customer service from “instant access” to “frictionless” to “seamless."

Every customer interaction matters for a brand. In his article for Brand Federation brand strategist Hunter Pechin explores the evolution of customer service from “instant access” to “frictionless” to “seamless,” and how to map the customer service journey to provide better customer serv...