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The Role of Sales DNA in Predicting Performance
02/03/2026

The Role of Sales DNA in Predicting Performance

You can train skills. You can teach process. You can provide tools and coaching. But if the Sales DNA isn’t there, performance will always be fragile.

01/27/2026

Sales Assessment vs. Aptitude Test: What’s the Difference?

Not all “sales tests” are created equal. If you’ve ever Googled sales assessment tools, chances are you’ve seen a confusing mix of various kinds of tools from Assesments to cognitive tests. They often get lumped together and treated as interchangeable.

10 Costly Mistakes in Sales Hiring (and How to Avoid Them) draft
01/13/2026

10 Costly Mistakes in Sales Hiring (and How to Avoid Them) draft

Hope is not a hiring strategy. Objectivity is. If your sales results feel inconsistent, unpredictable, or fragile, the issue may not be effort, motivation, or training. We break down the 10 most costly sales hiring mistakes I see organizations make—and exactly how to avoid them.

01/20/2025

What’s holding your sales team back from achieving consistent revenue growth— could it be something you haven’t considered?

I’m hosting a live Executive Briefing for CEOs and Sales Leaders called…

Why Your Sales Team Isn’t Driving Enough Revenue:
The 3-Part System Proven to Boost Revenue by at least 15% and
Fix Broken Sales Forecasts…

Discover a trusted framework that CEOs and sales leaders use to transform underperforming sales teams into consistent top performers.

It’s happening live, January 29, 11AM PT / 1PM CT / 3PM ET.

Here's some of what we'll cover…

• Learn how to identify and overcome the hidden constraints that sabotage your sales pipeline accuracy and cost you revenue.

• Uncover the power of a milestone-centric sales process that ensures precise tracking and forecasting of your sales pipeline.

• Discover what it means to implement a data-driven sales strategy that transforms guesswork into informed decision-making.

Put the word “Briefing” below in the comments section if you're interested in attending and I'll get you the link to register.

05/31/2024

How much do you like answering questions for someone who is not listening to you? 😠

Your customers don’t like it either.

I talked with Trevor Lee on his Better Presentations More Sales Podcast about training your sales team to ask more compelling questions in order to get the customer thinking about their pain points, talking about them, and then LISTENING to what they have to say!!!

Don’t be so focused on the next question you’re going to ask, or on what the customer has already identified as their issues. 🛑

I have a FREE 10 step guide to help you incorporate this advice with your team and increase your sales! I’ll leave it below for you!

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Training your salespeople starts way before you tell them what to say to a potential client.  You need to recognize that...
05/30/2024

Training your salespeople starts way before you tell them what to say to a potential client.

You need to recognize that each member of your sales team may have limiting beliefs that hold them back from closing a sale. 🛑

I had the chance to talk this over with Trevor Lee on his Better Presentation More Sales Podcast and it was insightful!

Find out the correlation between mindset shifts and internal revenue! All the info is down below for you!

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Trevor Lee Podcasts

05/29/2024

When a salesperson talks to a prospect with a memorized speech about the details of their product or service, they “show up and throw up” …. and it can really put the prospect off. 🤢

I talked about this ineffective approach in depth with Trevor Lee on his Better Presentations More Sales Podcast recently.

What it means is, a salesperson needs to get curious and ask questions to discover the prospects' needs and pain points.

Once they have created this basic relationship, they can work some sales magic by customizing their presentations and turn conversations into conversions.

Want to know how?

I’ll put the episode details below so you can take a listen.

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Trevor Lee Podcasts

You know your sales team needs better closing rates. The question is, what is the more effective way to help them brush ...
05/28/2024

You know your sales team needs better closing rates. The question is, what is the more effective way to help them brush up on their skills and close more sales?

Recently I talked in depth with Trevor Lee on his Better Presentations More Sales podcast about this very thing.

In this episode you’ll learn how to teach your team to:

👏 Ask compelling questions to understand the prospect's needs and pain points.
👏 Use impactful stories to engage the audience and share your message
👏 Evolve your sales approach, adapting to prospect’s needs
👏 Avoid the "show up and throw up" trap

Find out how you can incorporate these changes and increase your team’s sales here:
https://assess.smartmovesinc.com/blog-2/sales-presentations

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Trevor Lee Podcasts

05/10/2024

I’ve seen this so many times...

The leader ‘thinks’ the problem is one thing, so they spend time and money on training, but nothing changes..
It all starts with asking good, great, and tough questions, along with using diagnostic tools to find the REAL reason your top line revenue isn’t up to s***f.

Imagine how much time and money you’d save AND how much quicker you’d be able to meet those sales targets! 📈

Boy was that client happy to get his win rate up 50% in 6 months! 🎉

Let’s start with asking the right questions to diagnose how to turn your sales around - book a discovery call ☎️ with me to chat.

I’ll put the info below to grab a spot on my calendar.
Your revenue numbers will thank you!


Freedom Nation

05/08/2024

Pointing fingers at your sales people will not motivate them to improve or sell.

Empathetic leaders create the space to improve all aspects of your business.

Let me help you build empathy into your leadership style to build a high performing team.
Book a discovery call with me to connect. I’ll put the information below!

You know when someone tells you how good you are doing at something, you want to keep doing it it even better!  starts w...
05/06/2024

You know when someone tells you how good you are doing at something, you want to keep doing it it even better!

starts with how comfortable and confident your salespeople feel working for you.

When your salespeople feel supported by YOU they are more likely to perform better.

I discuss how to improve , how to identify pain points of your team through assessments and evaluations to improve your results on the Freedom Nation podcast with host Jeff Kikel.

I’ll put the information below for you to listen to the whole episode!


Freedom Nation

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