06/03/2026
A lot of conversations have been had about the new brand... The words that keep coming out of my mouth without thinking are roughly "I can't keep wondering how many dead-ends I've hit because of the 'demon' thing" maybe in 5 years I'll see it wasn't a necessary effort; people ignore the name and keep coming because of the work. Or maybe it'll immediately be obvious that I unintentionally disrespected/ was coming off sacrilegious towards people of faith.
Victory Wrap isn't a business decision first and foremost.
It's an identity decision that will force better business decisions.
and lastly... I want my kids/grand-kids to know me as "the victory guy" not "the demon guy".
-Damon