Michelle Gifford Creative

Michelle Gifford Creative Helping mompreneurs take the next step in their online business. Helping you take the next step in your business.

04/28/2026

Yapping videos are taking over for a reason. Ai.

You’ve got to figure out your perspective and then filter your content through that.

Find your magic messaging that gives your content weight and purpose.

Do the research, look at analytics, and hit post.

04/15/2026

What does the Instagram update and adding links in reels actually mean for you? How is it different than TikTok shop?

04/06/2026

Huge instagram update! You can now use affiliate links to tag products on your reels. This is huge for creators and influencers because there is so much less friction from seeing a product and buying a product.

I also see this as a huge shift in an effort to keep creators on the app. Instagram for Business

03/20/2026

Come joins the creator fast track program and get paid for posting 15 reels per month.

2 years later and I still cannot believe it. Creating an Instagram strategy has changed the game and I’m giving all the ...
09/23/2024

2 years later and I still cannot believe it. Creating an Instagram strategy has changed the game and I’m giving all the secrets.

1. Decide to figure it out. You’ve spent too much time second guessing yourself. Commit and make it happen.

2. Niche down. I know, you don’t want to. Neither did I, but it has been the ticket to my growth here.

3. Use my attract, nurture, sell method to have content work for the different phases of the content funnel.

4. Double down on what works and test, test, test until you find what works.

5. Analytics are your bff. Hang out with them, listen to them. They can help you make better content faster after you’ve tested out different content.

Why should you grow? Why shouldn’t you be content with where you’re at?

My belief: women entrepreneurs can change the world. The more influence the better. That’s why I show up every day, because I believe in you and your message.

Want to get my instagram audit checklist? Comment “checklist” and I’ll send it over.

Wait 🛑 Before you hit post, do you have a scroll-stopping hook?If there's one part of your Instagram post you should spe...
12/23/2022

Wait 🛑 Before you hit post, do you have a scroll-stopping hook?

If there's one part of your Instagram post you should spend time on, it's the hook.

Try this! next time you're creating content, write out a few hook ideas for one post. Coming up with more than one idea will help you get creative with your headlines.

If you want my 131 Hook Guide for Free, leave "hook" in the comments. Yep! Just that word and nothing else and I'll send you a DM.

How often do you look at your insights?Analyzing your insights can help you build a strategy around the content that is ...
12/20/2022

How often do you look at your insights?

Analyzing your insights can help you build a strategy around the content that is actually working to bring you more followers and to nurture your current followers.

But, all of those numbers can feel confusing.

Check out the pics above to see a breakdown.

Have any Insights questions? Leave them below and save this for later.

There are a lot of lies swirling about what happens when you go viral on Instagram. Let's break them down. Myth 1. Your ...
12/19/2022

There are a lot of lies swirling about what happens when you go viral on Instagram. Let's break them down.

Myth 1.
Your content has to be recent to go viral.

Truth:
Instagram content is starting to last longer. My reels started gaining traction two weeks after I posted them.

Myth 2.
Going viral means you'll make more money.
Truth:
Followers and views do not equal money in the bank.
You need a strategy to get the right followers and turn them into customers.

Myth 3.
It doesn't matter what you post about, just do what you need to do to get views.
Truth:
Reels are for reach, so creating content on the edges of your niche is okay, but don't stray too far.

You want the followers that you do get to be followers that will want your future content and products

Want to stay up to date with all of the Instagram changes? Text "marketing" to 951-309-7885 to get my free weekly email.

Save this for later and share with a friend.

Wanna know the best Christmas gift you can give a fellow Biz Sister?Yesterday, I received a DM telling me "thank you" fo...
12/18/2022

Wanna know the best Christmas gift you can give a fellow Biz Sister?

Yesterday, I received a DM telling me "thank you" for my recent podcast episodes. It was only two sentences, but it meant a whole lot to know that the work I put in to teach was being received and used.

It is a week before Christmas and I know you are all a buzz getting the last presents and cooking all the treats, but if you have a few minutes while you're scrolling, consider doing one of these:

-commenting on a post that you usually scroll by
-send a dm when you watch someone's stories
-share a post
-don't share a post (if you're doing it to say something mean)
-talk about another business on your stories
-unfollow someone who you compare yourself to
-thank someone who has impacted your life and business

I know you're busy, but your scrolling anyway and it could very well make someone's day.

We need more women who for reals support other women.

🚨iPhone friends! Check your settings The latest iOS update automatically turned on “precise location” sharing with Insta...
08/25/2022

🚨iPhone friends! Check your settings

The latest iOS update automatically turned on “precise location” sharing with Instagram. This means that if you tagged a location in your post and it was San Diego, it would actually share your precise location.

Having people know exactly where you are and when can be dangerous.

Don’t panic. If you haven’t shared your location since the update, you are fine. You do need to turn off the feature.

Go to:
Settings
Instagram
Location
Then turn off “precise location”

Instagram should be fun! Let’s keep it safe.

Share in your stories and tag a friend.

Address

Riverside, CA
92506

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