Swim We are a higher education consulting firm helping colleges acquire, convert, and retain students.

We believe education changes lives and strive to make it accessible to all, transforming futures and generations. Swim Digital Group is a higher education consulting firm, deeply rooted in our mission to support colleges and universities acquire, convert, and retain students to their institutions. We believe strongly that higher education can change a person's life and the generations that follow. Because of this steadfast belief, we work to provide access to higher education for all.

06/17/2026

Every institution faces its own challenges, opportunities, and goals. That's why meaningful change starts with understanding the people, processes, and experiences that make each campus unique.

At Swim, we don't believe in cookie-cutter solutions. We take the time to listen, learn, and work alongside our partners to build strategies that reflect their reality, not just industry theory.

Hear from Dr. Michael A. Baston, President of Cuyahoga Community College, on what it was like partnering with Swim.

If you've ever admired a Swim design, there's a good chance Elena had a hand in it. She brings creativity, thoughtfulnes...
06/15/2026

If you've ever admired a Swim design, there's a good chance Elena had a hand in it. She brings creativity, thoughtfulness, and a fresh perspective to every project, helping turn ideas into visuals that tell a story.

What is a typical day like for you at Swim?
As Graphic Designer, I work within our marketing team on a mix of internal and client projects, which means every day brings something new! Some days I’m creating billboards or T-shirt designs; others are spent designing brochures, event materials, social graphics, and more. A through-line in all these projects is to create visuals that support our mission and the message behind it.

What's something that makes our workplace unique?
The team culture is amazing. One of my favorite examples is our monthly team-wide challenges. We’ve held a March Madness competition, and this month we’re doing a cross-country food hunt. It’s a great way to connect and bring the hardworking energy we share in our work to a friendly competition.

If you could describe yourself in three emojis what would they be? 🧩🐞🎨

Leadership has a ripple effect.The priorities leaders set, the culture they cultivate, and the support they provide shap...
06/12/2026

Leadership has a ripple effect.

The priorities leaders set, the culture they cultivate, and the support they provide shape the day-to-day experiences of faculty and staff. When people feel valued, empowered, and connected to a shared purpose, they are better positioned to do their best work.

Students feel that impact.

It shows up in the classroom, in advising conversations, and in the countless interactions that influence a student's ability to persist and succeed.

Student success doesn't happen by accident. It grows from environments where leadership invests in people first.

That's the power of impact.






Hard conversations rarely get easier by avoiding them.Whether it's addressing a challenge, navigating conflict, or shari...
06/10/2026

Hard conversations rarely get easier by avoiding them.

Whether it's addressing a challenge, navigating conflict, or sharing difficult feedback, those conversations often carry more weight in our minds than they do once they're actually happening.

What comes next is one of the most underrated leadership moments: making a plan.

There is something powerful about moving from uncertainty to action. A clear path forward doesn't solve everything overnight, but it creates momentum, restores confidence, and reminds people that progress is possible.

The conversation may be difficult. The plan that follows is often where growth begins.





Some accomplishments deserve more than a congratulations...Today, we're celebrating Chippewa Valley Technical College an...
06/09/2026

Some accomplishments deserve more than a congratulations...

Today, we're celebrating Chippewa Valley Technical College and their recognition as an Aspen Prize Top 10 Finalist!

This distinction represents years of leadership, commitment to students, and an unwavering focus on outcomes that matter.

We are incredibly proud to work alongside President Sunem Beaton-Garcia, Ed.D and the entire CVTC team as they continue to raise the bar for what community colleges can achieve.

Congratulations on joining an elite group of institutions recognized for excellence in student success and community impact.

Keep Swimming!

The work only works when institutions are willing to stay in it.That's one of the things we appreciate most about Front ...
06/08/2026

The work only works when institutions are willing to stay in it.

That's one of the things we appreciate most about Front Range Community College

They haven't approached this work as a checklist item or a short-term initiative. They've committed to the process, stayed focused on ex*****on, and continued moving forward even when the path wasn't always simple.

That's where progress comes from.

We're proud to be alongside a team that understands that real change doesn't happen in conversations alone. It happens when the work moves into action and stays there.

Thank you, Front Range, for trusting us to be part of the journey. The progress you've made is a reflection of your team's commitment to making the work function better for the people it serves.


The work we do is serious.The dogs are not!Meet the Dogs of Swim... the four-legged teammates who keep us grounded betwe...
06/01/2026

The work we do is serious.

The dogs are not!

Meet the Dogs of Swim... the four-legged teammates who keep us grounded between meetings, strategy sessions, campus visits, and the everyday work of helping institutions move forward.

Because behind every proposal, presentation, workshop, and partnership is a team of people... and behind many of those people is a dog demanding attention during a work call.

Swipe through and meet the crew. 🐾

17 emails doesn’t equal a communication plan.Students aren’t disengaging because they don’t care. They’re disengaging be...
05/22/2026

17 emails doesn’t equal a communication plan.

Students aren’t disengaging because they don’t care. They’re disengaging because they’re overwhelmed.

More emails.
More texts.
More reminders.

At some point, support starts feeling like noise. We know that’s frustrating, because everyone behind those messages is trying to help.

But students don’t need more communication. They need clearer communication. Communication that meets them where they are.

At Swim, we help colleges step back and look at the student experience through the student’s eyes.

"More" is not a strategy - Connection is.






Meet Holly: the one who bringing organization, collaboration, and a whole lot of team spirit to Swim Digital Group.What’...
05/20/2026

Meet Holly: the one who bringing organization, collaboration, and a whole lot of team spirit to Swim Digital Group.

What’s a typical day like for you at Swim?
As a project manager, my day-to-day really centers around making sure the team feels supported and informed in everything they’re working on. That can look like managing deliverables and timelines for contracts with our institutional partners, coordinating action items for conference planning, or supporting our internal Swim Digital Group infrastructure. The specifics will shift daily, but the constant includes taking time to check in with the team, staying aligned across projects, and making sure everything is moving forward as planned.

What’s a moment at Swim that made you feel proud to be part of the team?
There are a lot of moments that come to mind. I always feel proud when we celebrate individual and company wins together, or when the team jumps headfirst into a project with such a strong collaborative spirit. I also really value the time we set aside to just talk, brainstorm, and think about how we can make our work even stronger. A recent example that stands out is when we all participated in a company-wide March Madness bracket. There were fun daily activities that kept everyone engaged and laughing. The work still got done, and done well, but we also made space to enjoy being a team. That kind of intentional balance is really special.

Coffee order or go-to snack during the workday?
Right now, I’m switching it up depending on the day: either a Scooter’s Honeycomb Mocha (so good) or a Dunkin’ Dunkalatte (a classic). It really just depends on what kind of boost I need that morning. :)

We’re grateful to have Holly on the team, and for the energy, care, and collaboration she brings every day!




05/18/2026

“I was really excited when I joined Vol State as the fifth president that Swim was already in place. They had been doing the work for us for our strategic enrollment management plan and really had put us on a pathway to be successful.”

That’s what President Dr. Wendi Tostenson walked into on day one. Not a blank slate. Not a stalled initiative. A partnership already in motion, with Swim Digital Group actively building the foundation for long-term enrollment and student success.

From there, it wasn’t about starting over. It was about leaning in. Building on that momentum to drive stronger results across enrollment, retention, and completion, while continuing to evolve how the institution works together to support students.

This isn’t surface-level strategy. It’s real work that shows up in how teams think, collaborate, and move forward together. It means having the hard conversations, staying close to the work, and committing to change that lasts.

That kind of partnership isn’t for everyone. It asks more. It challenges what’s comfortable.

But if you’re ready to build on what you have and take it further, Swim is ready to get in it with you.

Let’s talk.






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