Geneva Maresma, Copywriter and Small Business Strategist

08/29/2025

True story. I landed a fractional corporate writing stint 3 years ago that profited me 30K, because the HR executive (the who-to-hire for this project decision maker) connected with me on my weather obsession. 🌪

He told me of all the recs they had for a copywriter, that after reading my About page, he could see WHO he'd be working with if he brought me on his high-stakes project.

Sooo...Are people connecting with your About content? People want to jive with who they hire.

👉Did you know your About page is usually the second most visited page of your website?

That means people want to know the story, person, and values behind the business. Your ideal client is looking for a compelling and warm connection.

✨️Your About page is where your cold visitor becomes a warm lead or a warm lead tips in your solid favor.

👩‍💻If your About page needs a refresh, maybe it's time we talked 😉.

08/27/2025

Facts: I've been in the business of communication for a hot minute or 20-ish. USF grad school class of "03 here. Go Bulls!

✨️And now, I'm channeling all my years as a speech-language pathologist and my years in marketing and copywriting into helping students nail their college essays.

🙌I launched this offering a few days ago, and thanks to YOU liking, sharing, and shouting it from the virtual rooftops, I've onboarded students who are going to dive in with me into story strategy, personal voice, and what will make their applications stand way out from the stack.

🎓If you know a rising senior who's staring at a blinking cursor and thinking, "Umm ...what do I even write about?" send them my way.

💪We're not just writing essays over here. We're building confidence, clarity, and connection-skills for a lifetime of success.

👩‍💻 My DMs are open. My calendar's filling. And I'm so, so grateful. Let's help your student write something unforgettable!

08/25/2025

🎓✨ It's official! I'm now offering College Essay Coaching for high school students—and I couldn't be more excited to help the next generation of thinkers, dreamers, and doers tell their stories with confidence.

As a professional copywriter and speech-language pathologist, I've spent years helping people find their voices. Now, I'm bringing that expertise to students preparing for one of the most high-stakes pieces of writing they’ll ever compose: the college personal statement.

I work one-on-one with students to:
✔ Turn raw ideas into refined narratives
✔ Coach them through content and structure—without taking over their voice
✔ Strengthen both their essay and their confidence as a writer
✔ Meet early application timelines with clarity, calm, and strategy

Let's face it. Good grades and test scores alone won't make the cut in the competitive college admissions scene. I offer structured, supportive packages designed to get results—without the overwhelm.

🗓 Early Decision & Early Action deadlines are just around the corner (hello, November 1!). Now’s the time to get started.

📍 Learn more + book your student's spot: DM me today or visit genevamaresma.com/college-essay-coaching

07/28/2025

It'd be an understatement to say that it's been a hot minute since I've been active on my socials.

🙂In my business, yes.
😏On my outlets and in marketing, ummm... no.

I think I put this, "Hey, I'm back!" post on the back burner for a while, because I was conflicted on what to share.

❔️Do I speak to business happenings?
❔️Do I mention anything personal?

The answer I came up with is both. When you're an entrepreneur, the parts of your life are inevitably intertwined. And, if you're going through a tough life season, though it's wise to have discretion and hold much privately, we each also have to determine our own comfortable authenticity.

I went through a divorce last year. It shook me and tested every bit of my inward fortitude. My energy and creativity were zapped, and I had to hit the pause button on community involvement and big business goals, because I needed to put on my own oxygen mask.

✨️I needed to survive before I could revive my hopes, dreams, and goals.

If I'd try to push it all at once, it would have all gone up in flames🔥-self included.

🙏Prayer, faith, therapy, friends, and family ensured I got my mojo back. But I came back changed-a different me. I like this version of myself best.

I've learned to be and let it be.
I've gained wisdom.
I believe more in my God-given design and stress way less.
I'm a quieter but much stronger human for what I endured.
My love tank is full, and my joy abounds.

✨️And in that stillness of spirit (ooh, it was a longer span of time than I thought it would be and so uncomfortable initially for this normal go-getter, but I yielded), my creativity was reignited.

🙌Stay tuned! A new service is on its way. I'll reveal it on Friday, 8/1.

But, more than that, a new season is here, and I'm ready to be back in full color.🌈 If you're a business owner going through some life WTH moments, I hope you can take hope in my story.

Be still. Time is your friend. Heal, and then you'll once again rise to do the assignment that's meant only for you.

Peace and blessings ✌️
Geneva

07/25/2023

4126. That's how many words have flown from my mind through my fingers to the keyboard for my clients since yesterday morning.

🌟3 blogs for small business owners with 9 corresponding captions
⭐ an email sequence for a launch
📝an article for a franchise educational company

The days are long, but the work is always interesting 💭😊.

🕑Maybe you feel like you've been waiting 4,126 hours to get a blog started, your website rewritten, or your client welcome packet together.

✨That's a lot of time that you could have been working in your genius zone, while letting me partner with you and working in mine.

Your message could have been selling you months ago.

What isn't written isn't profiting you.

Don't wait another 4,126 hours.

🕑💵Time is money. Let's move your ~waiting for when I'm not so busy~ project to my plate. I'll handle your words, adding them to my done count, while you handle your business with ease.

⭐DM me to set up your complimentary call today.

07/24/2023

Ready to close a sale this week? I am!

Hold up. Let me guess. You like the idea of the sale but maybe not the process.

If I had a dollar for every time I heard, "But, I don't want to come across as salsey," I'd be writing this post from Paris comfortably on my balcony eating a croissant🗼🥐.

But, selling is simply serving. It's knowing how to show up and what to say to make someone feel super awesome about what's to come. And even if they choose "not you" or "not now," it's leaving them with an unforgettable impression.

That sounds good, right? Not salesy at all.

And I'm sure when you do close a sale, you're cheesy-grinning with extra pep in your step all day long😁.

If you need a confidence boost to make this week a winner (have more money in your pocket and a client that can't wait to work with you), I have the blog for you📝!

⭐https://genevamaresma.com/2023/07/23/overcome-buyer-objections/

Give it a skim-through, apply a strategies this week, and let me know in the comments what resonated most with you!👇

07/19/2023

💋Completely apropos for the release of the is my latest blog!

Meet a real-life Barbie with a style studio, Barbara Ellis .

I had the pleasure of writing for this pink-loving, fashion + confidence forward personal stylist.

📝The blog just dropped on my website, and it highlights ideas for mixing professionalism with a pop of fun for a memorable message💓.

You can read all about it on my website at https://genevamaresma.com/2023/07/17/fashion-copywriting/.

07/18/2023

☀️This opportunity is as hot as these summer temps! So, drop your shades and put down your margarita (just for a sec!).

💭What could you begin to DREAM and DO if you had a collab coaching session with a 👩‍💻 brand and website designer, 📸a brand photographer, and 📝 a copywriter?

🙌Yes! We’re talking about a whole team behind you!

🌊We’re Tampa-based brand experts who love encouraging, inspiring, and helping other businesses grow and shine! So, we’re joining our business-building superpowers to help a lucky business owner unlock their brand’s potential.

👉Take these 3 simple steps, and you could be the lucky winner!

1. Follow EACH of our accounts.
2. AND tag your business besties in the comments (each tag will give you one entry). Tag ‘em all!
3. Like this post.

⭐This opportunity starts right now and runs through Friday at 5 pm. Keep entering all week!

☀️Here’s what the winner will receive to get their summer brand glow-up!

will give you a website and SEO audit and provide you with actionable steps to turn your business into a brand.

will guide you on how to show up with branded content that people won’t soon forget.

will show you how to whip your words into wins on your website and anywhere else where you speak to your audience.

👉One more thing- you’ll also receive a wrap-up guide of our suggestions to implement immediately!

🌟Who’s ready to vibe with us for a brand boost?

*This giveaway is in no way sponsored, endorsed, administrated by, or associated with, Instagram or Facebook.

07/17/2023

🌟Who needs some good news to start their Monday?

Well, I'll gladly be your happy pill today 😊.
⭐⭐A BIG opportunity for someone's small business is coming tomorrow!⭐⭐

And, that's all the tea I can spill for now!

But that doesn't mean we can't have a little fun today!

👇Drop 3 emojis to show me what kind of Monday you hope to have! 👩‍💻☀️🥕

07/13/2023

Some time ago, you started a business and married a website.

It's never *exactly* felt right.
It doesn't say the right words.
You wonder what it might be like to have another website.

🌟Why don't you leave it behind and walk into the second half of 2023 with something new? A website with swoon-worthy design and verbiage will give you brand
confidence at first sight - and certainly at first conversion🤑.

🙌And if you breakup with your website, I can get you hooked up with good looks and all the right words with a 2-Day VIP Experience.

In partnership with , TWO Days is all we need to deliver the whole package- a beautiful website that speaks what you'd always hoped your website would say.

Go ahead. Break up. Walk away. You know you want to. Make you website your ex-website.

👩‍💻Have the website you deserve.

DM me for details on a VIP Experience.

If you're left staring a blank cursor wondering how to get your brand's message across, you're in the right place. Give me a call, write me a message or send me an email! I'm ready to help you get you results.

07/12/2023

2023 has been filled with 🌟DREAMY🌟 clients.

The Stylish Chicks is certainly no exception.

Ellis, a personal stylist and color expert, let me in on the stories that woven together create the fabric of her personal brand.

👗Barbara was on the track to a career in styling from a young age. Inspired by her Grandma Betty who owned a dress shop and landing a teen girl's dream job at a Beverly Hills boutique, fashion has been a long-time love for her.

Thanks, Barbara, for allowing me to bring your pinkalicious brand story to life💗🌈!

Stay tuned next week for a blog to break down this copy project!

07/11/2023

☀️New Blog☀️

When people talk about "doing SEO," they're often missing that SEO is not about Google.

👉SEO is about people.

People drive search engines, and Google is doing its dardest to match people's needs with the best information. So, your website marketing efforts need to start with people in mind ahead of keywords or meta descriptions. When you know your people and their behaviors, you'll know how to optimize your site and create useful content.

👩‍💻🥕Whether you're searching "how to scale my small business" or a midnight quiet-the-mind search of "how to grow a carrot from the carrot top" (may or may not have happened last night), Google finds rich info sources to deliver as its top results.

⭐That's why the quality and organization of your content matter above all else.

📝My latest blog will give you 7 actionable steps you can take to be search-engine friendly and gain more organic site traffic.

Read on to give your website some SEO love.
https://genevamaresma.com/2023/07/01/7-on-page-seo-factors-to-boost-your-small-businesss-organic-traffic/