What’s Up Rochester

06/04/2026

This Saturday June 6th on What's Up Rochester, we're excited to welcome Andrea Colaruotolo O'Neill, President and Director of Marketing at Casa Larga Vineyards!

As a second-generation leader of one of the Rochester area's most beloved family-owned wineries, Andrea has helped carry forward the vision her parents established when they founded Casa Larga in 1974. Growing up in the family business, Andrea has dedicated her career to preserving the winery's rich Italian heritage while helping it evolve and thrive in today's changing marketplace.

We'll talk about the history of Casa Larga, the challenges and rewards of operating a family-owned business, the Finger Lakes wine industry, and the award-winning wines that have made Casa Larga a destination for wine lovers throughout New York and beyond.

Join us as Andrea shares stories about her family's legacy, the traditions that continue to shape the winery, and what the future holds for one of the region's most recognized names in wine and hospitality.

Tune in Saturday from 11 AM to 1 PM on Rochester Free Radio 106.3 FM or listen online at rochesterfreeradio.com.

Supporting local businesses means supporting the families, traditions, and communities that make Rochester special. Don't miss this inspiring conversation with one of our region's premier business leaders.

06/02/2026

Join us on Saturday, June 6th from 11:00 AM to 1:00 PM on What's Up Rochester as we welcome Michael Murano, a Rochester entrepreneur whose passion for building businesses and creating opportunities has made a lasting impact throughout our community.

Michael is the owner of Fine Touch Painting, The Contractor Store, and Rushwood Barn & Event Venue. As a successful business owner, landlord, and father of five, he has spent decades identifying opportunities and turning ideas into thriving businesses.

During the show, we'll talk about his entrepreneurial journey, the inspiration behind The Contractor Store, and how he's helping independent contractors gain access to resources, buying power, and new opportunities for growth. We'll also discuss his vision for connecting homeowners with trusted local professionals and his plans to expand this innovative concept across New York State.

If you're a business owner, contractor, entrepreneur, homeowner, or someone who loves hearing inspiring local success stories, this is an interview you won't want to miss.

Tune in live on Rochester Free Radio 106.3 FM or stream online. As always, the episode will also be available on Spotify the following week.

Supporting local businesses starts with getting to know the people behind them. Join us as we learn more about Michael Murano and the impact he's making in our community.

06/02/2026

Join us on Saturday, June 6th from 11 AM – 1 PM on What's Up Rochester? as we welcome the powerhouse team behind Brown Baddie PR!

Brown Baddie PR is a boutique public relations and branding agency dedicated to helping women-owned and minority-owned businesses stand out, get seen, and get paid. Through strategic storytelling, media placements, brand partnerships, and social visibility, they help transform small brands into recognized names and position their clients as leaders in their industries.

Their mission is simple but powerful: making sure every "baddie" in business gets the recognition, opportunities, and spotlight she deserves.

We'll be talking about the power of branding, building visibility, securing media attention, creating authentic connections, and what it really takes to stand out in today's crowded marketplace.

If you're a business owner, entrepreneur, nonprofit leader, or anyone looking to grow your brand and make a bigger impact, this is a conversation you won't want to miss.

Tune in live:
Saturday, June 6, 2026
11 AM – 1 PM
106.3 FM Rochester Free Radio

Listen live at RochesterFreeRadio.com

Can't catch it live? The episode will be available on Spotify the following week.

Supporting local businesses starts with learning their stories. Join us as we spotlight another organization helping entrepreneurs succeed and thrive in our community.

05/31/2026

NOW AVAILABLE ON SPOTIFY!

Looking for some inspiration and a reminder of what makes Rochester such a special place to live, work, and connect? This week's episode of What's Up Rochester? is now available on Spotify.

Join us as we sit down with Betty Dolce, founder and magazine editor of ROC City Lifestyle, to discuss the power of positive storytelling and why celebrating our local community matters.

We also learn about the incredible impact Camp Haccamo has had on children and young adults with special needs, creating unforgettable experiences and lifelong memories for generations of families.

And Sarah Pavia, founder of Second Look Boutique, shares her entrepreneurial journey, her passion for sustainable fashion, and how she has built a business centered around authenticity, empowerment, and community.

This episode is filled with inspiring stories, community connections, and local leaders who are making a difference right here in Rochester.

Please take a moment to listen, follow, and share. Every download helps us continue our mission of giving local businesses, nonprofits, and community leaders a platform to tell their stories.

Search "What's Up Rochester?" on Spotify and tune in today.
https://open.spotify.com/episode/5ZMc0eODmZroU9it1upGK6?si=d3hZDPW0QCukRqH6sIx7aA

05/30/2026

This is the song I played today. It hits home for alot of us, just know you are not alone.

Step into the world of Marina Sway — where soul meets real life. H...

05/28/2026

This Saturday on What’s Up Rochester, we’re bringing you another incredible lineup of local voices making a real impact in our community!

Join us Saturday, May 30th from 11am–1pm on 106.3 FM Rochester Free Radio or stream live at www.rochesterfreeradio.com.

This week’s guests include:

Betty Dolce – Founder of ROC City Lifestyle
A lifelong Rochester resident with a passion for positive storytelling and community connection, Betty created ROC City Lifestyle to spotlight the people, businesses, nonprofits, and events that make Rochester such a special place to call home. We’ll be talking about local media, uplifting stories, and the importance of celebrating our community.

Camp Haccamo
For decades, Camp Haccamo has been creating life-changing summer camp experiences for children and young adults with special needs. We’ll learn more about their incredible mission, the memories they help create, and how they continue making a difference for families throughout our region.

Sarah Pavia – Founder of Second Look Boutique
Sarah is a powerhouse entrepreneur, creative, and community connector who turned her vision into one of Rochester’s most talked-about boutique experiences. Through Second Look Boutique, she is redefining sustainable fashion while creating a welcoming space centered around empowerment, authenticity, and creativity.

This is going to be a fun, inspiring, and community-focused show you won’t want to miss.

Tune in live Saturday from 11am–1pm on 106.3 FM, stream at www.rochesterfreeradio.com, and catch the podcast on Spotify the following week!

05/28/2026

We’re excited to welcome Betty Dolce to What’s Up Rochester this Saturday, May 30th!

Betty Dolce is a lifelong Rochester resident with a deep passion for this community and the people who make it special. After a successful corporate career, Betty made the bold decision to step away from the corporate world and focus on something much more meaningful — creating a platform that brings people together through positive, community-centered storytelling.

That vision led to the launch of ROC City Lifestyle, Rochester’s luxury community magazine and digital platform that highlights the people, businesses, nonprofits, and events shaping our city every day. As part of the nationally recognized City Lifestyle network, ROC City Lifestyle combines beautiful print publications with a strong digital presence to celebrate everything that makes Rochester unique.

Betty believes Rochester is filled with incredible stories that deserve to be told, and through her work she is helping connect, inspire, and strengthen our community one story at a time.

Join us Saturday from 11am–1pm on 106.3 FM Rochester Free Radio or stream live at www.rochesterfreeradio.com. You can also catch the episode on Spotify the following week!

This is going to be a great conversation about community, media, local storytelling, and why supporting local matters more than ever.

05/27/2026

We are excited to welcome Sarah Pavia to What’s Up Rochester this Saturday, May 30th!

Sarah Pavia is one of Rochester’s leading female entrepreneurs and creative voices. She is the founder of Second Look Boutique, a curated secondhand consignment shop located in the South Wedge that is redefining sustainable fashion, community connection, and creative expression.

With a background in higher education, marketing, communications, PR, and events, Sarah brings more than a decade of experience as a writer, speaker, mentor, and business owner. In just its first year, Second Look Boutique earned two Best of Rochester nominations, and Sarah herself was honored with a Women of Distinction Award.

More than just a boutique, Second Look has become a vibrant community hub focused on empowerment, styling, creativity, and helping people feel confident and seen. Sarah is known for her authenticity, heart, and ability to make everyone feel welcome the moment they walk through the door.

Join us Saturday from 11am-1pm on 106.3 FM Rochester Free Radio or stream live at www.rochesterfreeradio.com as we talk entrepreneurship, community, creativity, and the passion behind building something meaningful right here in Rochester.

Miss the live show? The episode will also be available on Spotify the following week.

05/26/2026

05/26/2026

We’re excited to welcome Camp Haccamo as a guest on What’s Up Rochester this Saturday, May 30th from 11am–1pm on 106.3 FM Rochester Free Radio!

For decades, Camp Haccamo has been creating unforgettable summer camp experiences for children and young adults with intellectual and developmental disabilities, giving campers a place to build confidence, friendships, independence, and lifelong memories in a safe and supportive environment.

Tune in as we talk about the incredible impact Camp Haccamo has made in our community, the importance of inclusion, and how this amazing organization continues to change lives for so many families throughout the Rochester area.

Listen live on 106.3 FM or stream at www.rochesterfreeradio.com. The episode will also be available on Spotify the following week.