Total BS

10/06/2026

Thinking about selling? Contact Tyrone James to find out what you could potentially net from the sale of your home.

https://www.facebook.com/share/p/19Wzw59pF2/?mibextid=wwXIfr

Even tho rates are up slightly, Rochester is still seeing 2.4x the viewers per listing and averaging less days on market when compared to the national average (Realtor.com). If you’d like to discuss where your home is valued and what you could net by selling give me a call or message me! 🏡🔑

10/06/2026

Sometimes the best thing you can add to your life is a well-placed “no.” Edward Abrams at Wise Financial Coaching w/Eddie and Kelsey Abrams shares a great reminder about protecting your time, energy, and priorities. Check out his post and let us know—what's something you need to start saying no to?

https://www.facebook.com/share/p/1dTqa28D6E/

What’s something you need to start saying “NO” to?

Most of us are really good at adding things to our lives.

One more commitment.
One more responsibility.
One more favor.
One more thing on the calendar.

But sometimes improving your life isn't about adding something new.

It's about deciding what needs to go.

Saying “no” doesn't always mean something is bad. Sometimes it simply means you're protecting your time and energy for the people, responsibilities, and priorities that matter most.

So here's today's challenge:

Think about everything competing for your time right now.

If you could say “NO” to one thing this week and feel absolutely ZERO guilt about it…what would it be?

10/06/2026

Our Flour City MNO chapter has a few seats open, and each one is exclusive. One bookkeeper, one business coach, one mortgage broker, and so on. When you hold the seat, every member in the room refers to you and only you.

Seats open right now: bookkeeper, business coach, business consultant, digital marketing, health insurance agent, mortgage broker, and property and casualty insurance agent.

We meet Mondays at 7 PM, and we have an in-person lunch mixer coming up Thursday, October 29, 12 to 1 PM at The Distillery in Henrietta if you'd rather see it before you decide. I've been in the chapter since September and I've already got referral partners I didn't have a month ago.

If you're in one of those lines of work in the Rochester area, send me a message and I'll get you a guest spot. If you know someone who is, tag them below.

10/05/2026

Looking to connect with an accountant or bookkeeper who works with small businesses in Monroe County.

You're the first call when QuickBooks breaks, email goes down, or a client gets a fake invoice that looks real. You don't want to fix the tech; I don't want to touch the books. I'm looking for someone to send my clients to, and to take the tech headaches off your plate.

If that's you, message me. If you know one, tag them. Lunch is on me.

10/05/2026

"The password you've used since college is the one that gets your business hacked."

Heard a version of that from a colleague years ago and it's never stopped being true. The person who broke into a client's email this week didn't need to be clever. They just needed one reused password and one convincing link.

So, real question, no shaming: when did you last change the password on your main email account? A year? Five? "What's a password manager?"

10/05/2026

Three weeks out. If you own a business in the Rochester area and most of your new customers come from word of mouth, this is an hour worth taking.

MNO Lunch Mixer, Thursday, October 29, 12 to 1 PM at The Sheffield. Real local business owners, no sales pitches from the stage, just a room full of people who refer work to each other. I'll be there representing Total BS.

Bring cards, grab lunch, leave with a few new names. Details and RSVP here: https://www.facebook.com/events/2337686866968076/

10/05/2026

Quick Monday question for every business owner reading this: if someone got your email password right now, what could they get into?

For most small businesses the honest answer is everything. Your bank sends reset links there. Your Google listing, your website, your QuickBooks, your social accounts all lead back to that one inbox.

October is Cybersecurity Awareness Month, so here's the one thing to do this week. Turn on two-step verification on your email. It takes five minutes, it's free, and it means a stolen password alone can't get anyone in. Use the Microsoft or Google Authenticator app if you can. Text message codes are better than nothing, but the app is better.

Then do the same for your bank and your Google Business Profile.

That's it. One change, and you've closed the door most small business break-ins walk through.

If you're not sure where the setting is or you want someone to walk through it with you, send me a message.

10/02/2026

New site launched this week: www.lisatette.com, built for Lisa T***e, a Rochester-area realtor working with buyers, sellers, and investors everywhere from Webster to Brockport.

Lisa's situation is one a lot of agents are in. The brokerage gives you a page, but it looks like every other agent's page and it's not really yours. She wanted something that makes her stand out, shows the listings she's actually selling, and is easy for people to find when they search her name.

So that's what we built. A clean, mobile-first site under her own domain, a simple backend where she can add and update her listings herself in a couple of minutes, a lead form that goes straight to her inbox, and a Google Business Profile tied to the site so she shows up in search and Maps.

If you're a realtor, contractor, or any local business running on a page someone else controls, send me a message and I'll show you what owning your own corner of the internet looks like.

10/01/2026

MNO Mixer - October 29th Lunch

Attention Business Owners - Come on out and network with other local professionals!

https://www.facebook.com/events/2337686866968076/

10/01/2026

Three ways small businesses in Rochester are actually using AI this year, no hype required.

Answering the phone. An AI receptionist takes calls after hours, books appointments, and texts you a summary, so you never miss a job because you were on a roof or at a jobsite.

Writing the stuff you hate writing. Quotes, follow-up emails, review replies, social posts. Give it your rough notes and it drafts. You fix the details and send.

Catching problems before they cost you. Modern endpoint protection uses AI to flag phishing emails and odd logins before someone clicks the wrong link.

You don't need to replace anyone or learn to code. You need the right tools set up correctly and someone to show you where they fit. That's what Total BS does for small businesses in Monroe County.

Curious what would actually make sense for your business? Send me a message.