High Road MC

12/19/2025

The Happiest of Holidays to You - https://mailchi.mp/151dfa314321/the-happiest-of-holidays-to-you-2025-13909134

12/22/2024

The Happiest of Holidays to You - https://mailchi.mp/89bd059cbe7f/the-happiest-of-holidays-to-you-2023-13902531

12/21/2023

The Happiest of Holidays to You - https://mailchi.mp/b34e231a20f1/the-happiest-of-holidays-to-you-2023-13518906

12/13/2022

The Happiest of Holidays to You - Our very best to you at the turn of the season and the coming of the New Year. We look forward to working with you in 2023 and beyond. - https://mailchi.mp/f4914364bd50/the-happiest-of-holidays-to-you-13486453

04/04/2022

Worried about SEO? This is a must read (fairly short too). From the article:
"Being an SEO writer is an exercise in imagination. I’m a city dweller who’s never owned a home, yet I pay my rent by writing home improvement articles. I once wrote a Christian book review right after writing about language hacks that men can use to pick up women. I’m a former physical education teacher with expired personal training credentials, yet from 2018 to 2021, I wrote hundreds of health articles.

When clients ask me to conduct research before writing an article, the instructions are usually pretty simple: “See what the top articles are doing, and do it better. ...

For some time I haven’t felt great about the work I’m doing. I may spend my workday writing, but I’m not writing for artistic expression. I’m marketing my words to a search engine. In that sense, I’m more of a literary salesman than a writer, using industry-standard sentence structure and similar tactics to sell Google’s algorithm on my product.

In addition to the spread of low-quality, zero-accountability information online, I wonder if SEO harms us in other, subtler ways. It’s entirely possible that the mental health crisis in America is being exacerbated by our efforts to fix complex life problems with “Seven Simple Steps” how-to articles. Even though a lot of us know these bullet-pointed formats are superficial, they’re great for SEO.

I used to think of Google as the information superhighway — an unbiased resource where you could go to find the best answers to your questions, ranked in terms of quality. This is not to say that Google turns a blind eye; the spokesperson said that the company believes it’s cut in half the number of “irrelevant results” on searches over the past seven years. Even so, I have come to believe that Google’s primacy as the default search engine comes at the expense of quality information."
You might need a subscription to read this article but probably not.

Thanks to Google and some canny search engine optimization, my articles are read by hundreds of thousands of people a month. Just don’t mistake them for the best information.

12/17/2021

We know it has been another crazy year. But it is fast approaching its end and the holidays, however modified, are upon us. So we wanted to take a moment and return to a bit of our normal holiday routine with our annual greeting.

We hope you are all well and as unaffected as possible by the pandemic. We know many of you have had another rough year. We hope your holidays will be merry and bright and your coming New Year filled with delight and a return to normality and prosperity. We wish you continued success in all your endeavors.

Our very best to you at the turn of the season and the coming of the New Year. We look forward to working with you in 2022 and beyond.

Helen Granger and Denn Santoro
High Road Marketing & Communications

12/23/2016

Happy Holidays from High Road MC!
http://highroadmc.com/hol/hr-hol-2016.html

Our very best to you at the turn of the season and the coming of the New Year. We wish you continued success and prosperity in all your endeavors. We look forward to working with you in 2017 and beyond.

06/16/2016

The Joseph X. Vasconcelos Scholarship Foundation is a charity in Wareham MA. They called us for help when their website disappeared 2 weeks before their big fundraising event. They needed their site back up—fast! Because of some poor communication from the developers of their web site, the site hosting was taken down from the internet. This developer had also failed to keep a backup of the site or send it to the foundation, so they had nothing to restore. High Road to the rescue! We donated our services and established a hosting presence and put up a basic, responsive site the next day so that they would have the core information available on the foundation and the fundraiser. It is a great cause, feel free to share this post and come out and enjoy some baseball this Saturday!
http://jvasmemorial.com/

The Joseph X. Vasconcelos Scholarship Foundation

12/17/2015

Season's Greetings to all or clients, partners and friends!
http://highroadmc.com/hol/hr-hol-2015.html

Our very best to you at the turn of the season and the coming of the New Year. We wish you continued success and prosperity in all your endeavors. We look forward to working with you in 2016 and beyond.

09/21/2015

Do you have trouble with self promotion even when you know you should do it to help build your business? This article we stumbled on may help! From the article:
“How do we establish top of mind awareness for our brand, either personal or corporate? Do we just sit on the sidelines while those comfortable, confident and adept at self-promotion get all the good gigs? The answer is no.” “We don't tout our value; we just add it.” “How do we accomplish this, you ask?” “We pull from our own expertise and those of others. We commit to consuming information and sharing it openly with those we feel it may serve or help.” So read on....
http://huff.to/1Plud4G

This is article is for those, who like me, have struggled to stand out in a way that does not stand apart from who they are. Throughout my career I found it difficult to self-advocate or self-promo

09/14/2015

Earlier this year we posted about a project where we upgraded the Sea Turtle Sighting Hotline’s web site to make it fully responsive. More boaters are heading out on the water with their phones and tablets. It is important the site work well on those devices. Traffic on the site is up and they are also getting more great pix and videos. See the new video of a Leatherback turtle feeding on a Lion’s mane jellyfish. While you are there check out some of their other great sea turtle pix submitted by boaters. High Road MC is proud to be part of this effort to raise awareness and protect endangered Sea Turtles.
http://seaturtlesightings.org/tileatherback.html

Videos of Swimming and feeding Leatherback Turtles. Photos of free-swimming leatherbacks and a dead, boat-struck leatherback on the beach