Blue Lilac Marketing Group

Name: Blue Lilac Marketing Group
Address: Rochester, NY, US
Telephone: +15852698193

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United States
Rochester, NY
Blue Lilac Marketing Group

www.bluelilacmarketing.com Mary Sperr and Laurie Enos launched their marketing business as Blue Dog Marketing in 2012.

In 2017, they rebranded the firm to Blue Lilac Marketing Group to reflect their growth and expanded client base.

Some of the things that we are excited to create include unique logos, outstanding brochures, and elegant and functional websites.

Our goal is to help businesses succeed by developing effective, applicable, and affordable marketing strategies.

We provide the most up-to-date and

relevant advice on how to increase your brand exposure and grow your business.

We're fun to work with and we'll have an enjoyable time creating the marketing that will take your business to the next level.

04/28/2023

Content should educate, inform, and entertain your audience.

04/26/2023

Website Branding

Having a digital presence is an essential part of running a business.

Your social media can influence a large part of your online presence, nut a good website is extremely important. Why? Because you own it! You can control the way visitors interact with your brand and how they purchase your products. Plus, you don’t have to deal with social media’s ever-changing algorithms.

Website branding puts the visual and non-visual aspects of your brand identity into one digital space.

Since many potential customers first interact with your brand through your website, you have only a few seconds to make a good first impression. Your website should clearly communicate brand messaging right from the start of their experience.

Why you need a branded website

There are approximately 1.14 billion websites up and running today, with 175 new websites created every minute. As this competitive space grows, you need to stand out from all the others.

Your website is available 24/7 for both potential and returning customers who want learn more about your brand or for them to make purchases.

What makes up a well branded website?

First, you need to define your brand identity. Your brand identity is all the visual and non-visual aspects of your business. It is your logo, your brand colors, your fonts, and the images you use.

Make sure your website is mobile-friendly. Mobile traffic accounts for almost 55% of total web traffic.

Demonstrate brand trust by integrating customer reviews and testimonials into your website. Reviews can be video testimonials, case studies, interviews, press reviews and social posts. Authenticity is key here, so be as transparent as possible.

Keep your website up to date. You need to give your website the same attention as everything else for your brand. Refresh content, check for broken links, add new client testimonials.

By making your website work for your branding, you will engage more with potential and current customers.

04/24/2023

Invest in online events, such as webinars. They are a great way to show off your expertise and spread the word about your brand!

04/22/2023

Celebrate Earth Day!

04/19/2023

Write your content with the intent of giving value to your audience.

04/17/2023

B2B content is often neglected. Many B2B businesses don’t appreciate it and base their choice on a wrong belief that “businessmen don’t search online to find answers,” thus they invest tons of time and effort in cold-calling and emailing.

04/14/2023

Email marketing is an effective tool to reach customers. The content you share there should also educate, inform, and entertain the reader.

04/12/2023

Grab Your Data Differently!

The GDPR laws are being tightened by governments and big tech companies are cracking down on third-party cookies. This all makes for a lot of marketing date being lost to marketers.

How can you still gather data from and about your target audience? Interactive quizzes are the answer for right now.

Using interactive quizzes on social media is the most effective way to gather the data you need. Not only do the quizzes give you data but they also engage consumers. Data shows that interactive content receive 28% more views than static content. Plus, the average person spends 4.6 more minutes watching interactive content than static content.

Some interactive content that you can try are games, quizzes, polls, surveys, software demos, interactive maps and infographics, and image sliders.

Give these a try to gather more data on your target audience and increase your engagement along the way.

04/07/2023

Create trust by giving valuable content to your audience.

04/05/2023

Happy Passover!

Address

Rochester, NY

Telephone

+15852698193

Website

http://www.bluelilacmarketing.com/

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