“Specialist Marketing Group works alongside entrepreneurs and specialists who are either starting up or making moves!”
Our role as consultants:
We help clients decide on a destination, make a map, and then help carry a lot of the load while we work towards the goal. We are paid for our time, our tasks, and/or our tools, depending on the project and agreement. We don't just DO marketing or sell ma
rketing tools… rather, we help our clients and partners build a marketing engine, build their team, and TOGETHER find and use the right tools. This is the best way to make a big impact on the business in the short term while building and improving for the long term. Regular tasks we perform for our clients:
- Write strategic plans: brand documents, keywords, basic content outline, etc.
- Create & execute Social Media programs: graphics, posting schedules, client/team training, outbound campaigns, analytics.
- Social media post schedule: Writing, posting, interacting on social Facebook, or Linkedin.
- Lead/Support Brand development: build on and create vision/goal statements, keywords, calls-to-action, company/team values, etc.
- Design Printed materials: continue to support things such as sales flyers, business cards, posters, banners/billboards, etc.
- Website strategy: ensure the successful management of the website.
- Search engine strategy: Make sure that rankings, traffic/analysis, Google analytics, Yext, etc, are all in line with the overall strategy.
- Copywriting: We write blogs, articles, posts, emails, press releases.
- Video content: Bi-weekly Zoom, FB live, and/or Youtube work.
- Event Marketing: Working on an event idea, invite list, copy, or email blast.
