Prentice Wealth Management

06/03/2026

Have you considered starting a business in your retirement? You might wonder how AI can help you accomplish that goal. The short answer is: more than you might imagine!

Many tech leaders are cheering on the latest phase of AI. A few AI tools can help an individual create an idea, including researching their customer base, locating suppliers, and creating branding and packaging.

AI tools can be very easy to use but require careful supervision. They can also be too effective in some ways, and an entrepreneur may find themselves starting to copy an already-popular model for a similar business. While emulating a popular business model may be ideal in some circumstances, some entrepreneurs may prefer to stand out. One way to avoid that sort of market saturation is to use the AI to enhance the talents you bring to the table; as a retiree, you have a career’s worth of experience and knowledge behind you that cannot be as easily copied.

Source:
The Economist, August 11, 2025

05/29/2026

Financial wellness isn’t just about the numbers; it’s peace of mind and options. When your money is in a good place, stress levels drop and freedom grows.
Start small:
• Track spending
• Pause before impulse buys
• Add a little to savings weekly
• Set one simple goal

Consistency beats perfection. Small habits today can make a big difference in how secure and confident you feel tomorrow. What small money habit has helped you most? 💬

05/28/2026

A calm summer reminder: Enjoy the barbecues and ballgames. Enjoy the long evenings. Enjoy the trips and the family time. A well-built plan anticipates market challenges and doesn't require perfect timing to work.

A calm summer reminder: Enjoy the barbecues and ballgames. Enjoy the long evenings. Enjoy the trips and the family time. A well-built plan anticipates market challenges and doesn't require perfect timing to work.

05/22/2026

Memorial Day invites us to pause, not just for a moment but with intention.
Across generations, brave service members have carried burdens most of us will never know, giving their lives in service to something greater. Today, we honor their sacrifice and remember the families who carry that legacy every day. May we live with gratitude, act with purpose, and strive to be worthy of the freedoms they secured.

05/18/2026

🎉 We’re honored to share that our firm has been recognized by the Better Business Bureau of Upstate New York as a 2026 Torch Award for Ethics in Business winner! This award is especially meaningful to us because it goes beyond performance, it speaks to how we serve our clients. Upholding the highest standards of integrity, transparency, and accountability isn’t just a goal; it’s the foundation of everything we do.
At the heart of our work is a commitment to placing clients’ best interests at the forefront of every decision. This recognition reinforces the culture we continue to build, one grounded in trust, continuous improvement, and doing what’s right. We’re grateful to our clients, partners, and team members who live out these values every day. This award belongs to all of you!

05/15/2026

Auto debt continues to climb as higher vehicle prices and interest rates put pressure on household budgets.

A recent report found that total auto debt reached $1.68 trillion at the end of 2025, up 37% from late 2018. Nearly 86 million Americans, or about 1 in 4, now carry auto loan or lease debt.

Monthly payments have also increased. The typical auto loan payment rose from about $506 in 2018 to more than $680 by the end of 2025.

Several factors are contributing to the shift, including higher vehicle prices, fewer lower-cost new car options, and longer loan terms. More buyers are also taking on larger monthly payments, with $1,000 auto loan payments becoming more common for financed new-vehicle purchases.

For many households, higher transportation costs can affect other parts of the budget, including groceries, rent, savings, and emergency funds.

These trends highlight how vehicle affordability can play a larger role in everyday financial decisions.


Source:

Auto debt has swelled to $1.68 trillion, a new analysis finds. Americans face costlier vehicles, higher interest rates and lengthier loan terms.

05/14/2026

AI isn’t just replacing jobs, it’s reshaping how work gets done. With nearly 1 in 4 roles exposed to generative AI, the real difference-maker isn’t technology… it’s how quickly people and organizations can learn, evolve, and adapt.
💡 Economies that invest in skills, workforce development, and responsible AI use are more likely to see AI augment jobs, not eliminate them.
The takeaway? Adaptability + continuous learning = long-term resilience.
But here’s where it gets interesting: AI’s impact won’t be equal everywhere. Outcomes depend heavily on how we prepare people, share productivity gains, and guide adoption responsibly.
👉 So what’s one skill you’re focusing on right now to stay adaptable in the age of AI?
Drop it below 👇

05/08/2026

Here’s a number worth sitting with for a moment: as of late 2025, the U.S. homeownership rate stands at 65.7%. That means roughly two out of every three households in the country own the place they call home. What’s especially...

05/08/2026

Mothers are everyday planners, balancing what the family needs today while keeping an eye on tomorrow. Whether it’s stretching a budget, cheering on big dreams, or making “just in case” decisions, their love shows up in steady, thoughtful choices and quiet sacrifices.

This Mother’s Day, we’re grateful for all moms and mother figures for the care, strength, and foresight they bring to their families and communities. 💐❤️

Wishing you a warm, well-deserved day of appreciation.

05/06/2026

We’re honored to share that Prentice Wealth Management was recognized by USA TODAY as one of the Best Financial Advisory Firms for 2026 - our 4th year in a row (since the ranking began in 2023). 🏆 In our AUM category (“up to $500 million”), we ranked top 15 and top 125 overall. We’re also proud to be top 10 in NY ( #1 in NY in our category) and #1 in Rochester overall.

This annual list (developed by Statista) evaluates registered investment advisory (RIA) firms using two independent measures:
• Recommendations gathered through a survey of 30,000+ individuals (including advisors, industry professionals, and clients—no self‑recommendations permitted)
• Growth in assets under management (AUM) based on publicly available SEC IAPD data, measuring both short‑term (Jan 2025–Jan 2026) and mid‑term (2023–2026) growth 📊

This recognition would not be possible without our clients. You’re the inspiration and the reason behind everything we do and we're grateful to share this achievement with you.

Disclosure: This recognition is not indicative of future performance or any one client’s experience. No fee was paid to obtain, use, or promote this ranking. The USA TODAY Best Financial Advisory Firms 2026 list was published April 15, 2026 and is available at usatoday.com.

https://www.usatoday.com/story/money/2026/04/14/top-best-financial-adviser-firms-2026/89482619007/

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