04/30/2026
What happens when you have to relaunch a major event after two years of silence? 🦞 The Maine Lobster Festival faced a big challenge: getting the word out across the country that the 2022 festival was back and truly a can’t-miss event after a two-year pause due to COVID.
With the right strategy and paid media approach, the festival came back bigger than ever. Take a look at the full growth story to see how it all came together: https://bit.ly/4c7eWrj
The Maine Lobster Festival is an annual festival taking place on the coast of Rockland, Maine. It's five days of fun, feasting, and celebrating Maine's lobster industry. In 2022, after a two year hiatus due to Covid, the Festival celebrated its 75th anniversary. OBJECTIVES - The Festival came to Dre...