06/05/2026
Instagram just gave small business owners a better way to answer the question:
“Are my videos actually working?” 📲
If you are creating Instagram Reels for your business, the newest Insights updates are shifting the focus from just counting views to understanding why people watch, leave, or share your content.
For years, businesses focused on the obvious numbers:
Views.
Likes.
Followers.
But a viral video that doesn’t connect with the right audience is not always a win.
Your analytics are no longer just a report card. They are a roadmap.
A few Reel metrics business owners should pay attention to:
✔️ Skip Rate
Are people scrolling away in the first few seconds?
This tells you if your opening hook, first visual, or message is strong enough to earn attention.
✔️ Share Rate
Did someone find your video valuable enough to send it to someone else?
Shares tell Instagram your content is creating conversations and providing value.
✔️ Views Over Time
Did your Reel disappear after one day, or is it continuing to reach potential customers weeks later?
For Brevard County businesses, this is a huge opportunity.
Whether you are a restaurant showing your specials, a contractor sharing transformations, or a local expert answering customer questions, your goal should not just be to make more videos.
The goal is to make better videos.
Before creating your next Reel, ask:
➡️ Does my first 3 seconds stop the scroll?
➡️ Am I answering a question my customers actually have?
➡️ Is this helpful enough that someone would save it or send it?
Social media is moving away from vanity metrics and becoming a business development tool.
The businesses that grow will stop asking:
“How do I beat the algorithm?”
And start asking:
“How do I create content my customers actually care about?”
