Deborah Brody Marketing Communications

01/18/2023

A thesaurus is a required tool for any writer.

Lovea good synonym and want to know who to thank? Learn about the thesaurus’s creator, Peter Mark Roget, on January 18-National Thesaurus Day!

01/13/2023

It's been seven months since I posted on my blog. It was time for a new start and now, I have a blog post about how to re-start your blog. Check it out:

How to jump-start your blog Leave a Comment / Blogs / By Deborah Brody It’s been [gasp] seven long months since I posted anything on this blog. Before my last post, I had been posting about monthly (ish), but it became harder to come up with good ideas. And I believe if you have nothing worthwhile...

07/14/2022

Some good reminders, since sometimes we write what we hear. https://www.rd.com/list/grammatical-errors-smart-people-make/?trkid=soc-rd-facebook&fbclid=IwAR26LijILXp41dI3vbkr8xHNVo2b7oDgU1GJ_HwOJr55t9GJpmqQLzCMd8A

You may think you’re a stickler for all things grammar-related, but don’t be surprised if you realize you’re guilty of these grammatical errors.

05/31/2022

Number 1 (using apostrophes to make plurals) and number 10 (capitalizing too many words) are my top punctuation peeves. What are yours?

Correct spelling is important if you want to be taken seriously, but punctuation matters, too — especially in resumes and work emails. Grammar experts share the most common punctuation mistakes that make managers and recruiters cringe.

02/23/2022

Are your marketing communications efforts achieving their goal? If not, perhaps these ideas can help:

3 actions to improve your marketing communications Leave a Comment / Communication, Marketing, Plain language / By Deborah Brody Improving marketing means making it effective It’s not enough for your marketing efforts to include a clever headline, a fantastic design or great graphics. Your marketi...

01/12/2022

We saw the phrase "choose kindness" a lot in 2021. This year, perhaps pledge to "choose friendliness."

One attribute to improve your marketing efforts in 2022 Leave a Comment / Marketing / By Deborah Brody First, a story Over the holidays, I flew in and out of Dulles Airport, which has an (exclusive?) arrangement with the Washington Flyer taxi company. I made a reservation for a Washington Flyer taxi...

09/23/2021

Storytelling is the what, and writing is the how.

Storytelling versus writing Leave a Comment / Communication, Content marketing, Good writing, Storytelling / By Deborah Brody I am a huge Scandi-noir fiction fan. Recently, I was reading (yet again) a mystery by an Icelandic author (in translation, of course). I noticed the writing was a bit stilted...

07/26/2021

Failure to market during the pandemic could mean business failure. My post:

4 Avoidable Pandemic Marketing Failures Leave a Comment / Marketing / By Deborah Brody When the pandemic forced the country into lockdown last year, yoga studios were among the many non-essential businesses forced to close. Although yoga is best practiced in person with close instructor supervision,...

07/04/2021

If you can make it simple, it will be easier to understand (and more persuasive).

Using big words might signal intelligence to the writer, but it usually has the opposite effect on readers.

03/17/2021

Happy St. Patrick's Day! May the luck of the Irish be with you.

Capitalize holidays, such as New Year's Eve, New Year's Day, Easter and Hanukkah.
For example: Today is St. Patrick's Day.
We abbreviate Saint as St. and capitalize the D in Day.

02/15/2021

It's a weird holiday nonetheless.

01/31/2021

Just use "use" and don't be icky!

Today guest-writer Bonnie Trenga is helping us talk about two sets of words that listeners get confused: “pleaded guilty” or “pled guilty,” and “use” or “utilize.” “Plead” Versus “Pled” Mike from Georgia is transitioni