GRIDS Consulting

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GRIDS Consulting We are a boutique Brand Marketing and Public Relations firm based out of Washington, D.C., and serving nonprofit clients globally.

We have worked with local, national and international brands and continue to commit ourselves to bringing success and growth to any project we put our hands on. We enjoy the diversity of working in diverse industries, from Entertainment to Healthcare. We Think Outside the Lines | Not Just the Box (sm) and encourage our clients to do the same.

09/22/2026

Mission oriented organizations deserve a partner that emotionally engages with their cause and works with them to increase their awareness and fundraising efforts.

For nonprofit organizations , a powerful mission needs , clear messaging, content marketing and communication strategies that help their donors understand their impact on the lives that matter the most.

At G.R.I.D.S. Consulting, we use brand marketing strategies to effectively reach scaling objectives. Working alongside global nonprofits for almost twenty years has allowed us to champion causes through creative campaigns, video marketing telling stories of impact, and use visuals to authentically highlight the realities of underserved communities worldwide.

Is your nonprofit ready to strengthen its strategy and expand its impact?

Connect to partner with us.

NonprofitStrategy
NonprofitMarketing

A marketing plan details what needs to happen, while a marketing strategy determines what is worth doing, why, where to ...
08/18/2026

A marketing plan details what needs to happen, while a marketing strategy determines what is worth doing, why, where to focus, and how those decisions will move your for-profit or nonprofit organization forward.

You can maintain a full content calendar, run active campaigns across multiple platforms, and execute a long list of deliverables but still miss meaningful progress toward growth, awareness, engagement, revenue, fundraising, or impact. Unlike a plan, strategy bridges the gap between activity and outcome. It defines the target audiences that matter most, where the brand should compete, the positioning that creates differentiation, the opportunities worth pursuing, and how time and resources can be allocated for greater return.

At G.R.I.D.S., we look beyond the next campaign or deliverable to understand your larger business or organizational goals, then build a unified marketing direction and ex*****on framework around them. Our focus is not simply on doing more marketing but on making better marketing decisions that move your organization forward.

If your marketing is active but results are not improving, it may be time to revisit the strategy behind the plan.

08/05/2026

Leadership often comes with an unspoken pressure to be more acceptable: soften one part of yourself, conceal another, and present only what appears professionally relevant.

For women in decision-making positions, that pressure can be even more pronounced. Culture, family, hobbies, personal roles, and ambitions are sometimes treated as distractions from competence. But authenticity is not the absence of professionalism. It is the confidence to lead without fragmenting your identity.

For Divya Gupta (Divya Gupta ), her love for sarees, music, sports, relationships, and lessons learnt along the journey has shaped her perspectives and strengthened her discipline and values as a leader.

The goal is not to fit the expected image of a leader. It is to know your value, understand your worth, and allow that certainty to influence how you show up while remaining grounded in integrity, respectful of the people and environments around you, and accountable for the impact of your leadership.

From all of us at G.R.I.D.S. Consulting, we wish our clients, partners, team members, and community a wonderful Fourth o...
07/04/2026

From all of us at G.R.I.D.S. Consulting, we wish our clients, partners, team members, and community a wonderful Fourth of July.

As the United States marks 250 years of independence, we celebrate freedom while taking a moment to recognize the courage and sacrifices of the generations who have carried its enduring spirit forward.

Happy Independence Day.

Today, GRIDS Consulting recognizes Juneteenth as we reflect we reflect on the continued power of community.We are gratef...
06/19/2026

Today, GRIDS Consulting recognizes Juneteenth as we reflect we reflect on the continued power of community.

We are grateful to work with clients, partners, and communities from diverse backgrounds and ethnicities. Their vision, leadership, perspectives, and commitment to progress continue to inspire the solutions we build and the impact we help create.

We are equally appreciative of the diversity within our team whose experiences, ideas, and expertise enrich the way we think, collaborate, and serve our clients.

As we celebrate this day, we reaffirm our appreciation for inclusive collaboration, shared growth, and the value of bringing different voices together to move organizations and communities forward.

Happy Juneteenth!

05/18/2026

A temporary pivot is not the same thing as abandoning your vision. Between the integration of AI into our workflows and an employment landscape that feels more like shifting sand than solid ground, the anxiety is palpable. Roles are evolving, companies are restructuring, and many qualified, capable people are finding themselves asking difficult questions about stability, purpose, and what the future of work even looks like anymore.

Today, our President and CEO, Divya Gupta, shared her story of experiencing her version of that reality during the 2008 economic recession. After building a strong career with Adventist HealthCare and Marriott International, she suddenly found herself restarting from the ground up, taking a waitressing job at Taco Surf (Surfside, CA) as she tried to find her footing.

Sometimes, the opportunity in front of you may not look like the career path you imagined. It may feel smaller, unfamiliar, or disconnected from the long-term goal. But Divya’s journey proves that your value is not your job title; it is your grit. Whether in 2008 or 2026, adaptability is just as valuable as expertise. Believing in your ability to keep going is often what moves the needle when the path unexpectedly changes. Stay the course!

We’re so excited to welcome Joy Ware to the GRIDS Consulting team as our Brand Marketing & Operations Coordinator. Based...
03/26/2026

We’re so excited to welcome Joy Ware to the GRIDS Consulting team as our Brand Marketing & Operations Coordinator. Based in Maryland and a graduate of the University of Maryland, Baltimore County (UMBC), Joy is a strong addition to our global team.

Joy’s experience of creative storytelling and years of experience working in branding, video marketing, strategic social media marketing, and communications will be a great asset to our clients and us. She joins the team with a mix of curiosity, depth, and charisma. We’re excited to have her contribute to the work we do in support of mission-driven organizations around the world.

Welcome to the team, Joy!

As the year comes to a close, we’re grateful for the work, partnerships, and trust that shaped it. To our clients, busin...
12/25/2025

As the year comes to a close, we’re grateful for the work, partnerships, and trust that shaped it. To our clients, business associates, and team, we wish you a restful holiday season and a strong, focused start to the year ahead.

We look forward to continuing the work together.

Across content, video, campaigns, and even the quieter touchpoints, storytelling works when every choice is intentional ...
12/17/2025

Across content, video, campaigns, and even the quieter touchpoints, storytelling works when every choice is intentional when:
🧩 The message is clear,
🧩 The structure is deliberate, and
🧩 The audience’s attention is treated like a resource.

Great storytelling is strategic. The more clarity you have on what you want your audience to understand, feel, or do, the more effective your communication becomes across every channel.

Save it. Use it. Share it.


This Thanksgiving, we are grateful for our relationships, our clients, business associates, and, team. Thank you for you...
11/27/2025

This Thanksgiving, we are grateful for our relationships, our clients, business associates, and, team. Thank you for your trust, partnership, and shared commitment to meaningful work.

Wishing all a season filled with warmth, rest, and gratitude.

Address

909 Rose Avenue Suite 400
Rockville, MD
20852

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+13016784888

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