Commerce12

11/04/2021

HOLIDAY 2021 SHOPPING TREND PREDICTIONS

According to KPMG, e-commerce holiday sales are expected to reach between $210 billion and $218 billion this year, compared to $189 billion last season. Check out a few 2021 Holiday shopping trends and prepare your ecommerce business this holiday season.

SMS Marketing will Explode: Heading into the 2021 holiday season, it will be important for retailers and ecommerce brands to find ways to lower shipping costs to zero.

Consumers Want Free Shipping: Text messages aren't just delivered. they are being read and they are generating sales. The average open rate is between 90%-98%; consumers like to get information by text. Getting on board with SMS marketing can put ecommerce vendors ahead and make a huge difference during this season.

Tap into Discovery Commerce: A Facebook poll found that 66% of users had discovered a new ecommerce retailer through the site. Utilizing social media and targeting new customers before they even intend to buy can bring you new customers to your products before they even know they're looking for them.

Consumers want authentic, personalized relationships: Consumers are most likely to shop with brands that can fulfill their needs (41%) and improve their lives (20%). But it’s important to remember that every customer is an individual with unique needs, wants, and interests.

What does this mean for retailers? These holiday shopping trends show that, more than ever, shoppers want retailers they can form an authentic relationship with. As a result, retailers need to personalize their marketing campaigns using up-to-date data. With powerful solutions that enable excellent, individualized user experiences, retailers can take advantage of consumers’ increased appetite to spend.

Read more on our blog at commerce12.com

10/20/2021

The purpose of a post-purchase email is to keep customers thinking about the brand through content and new offers. You can use their buying behavior and product interest to tailor your emails to make them more relevant. Check out these top 5 ways to drive customer loyalty using this email series:

1. VIP Offers for Long-Term Customers: Use post-purchase emails to give your repeat customers better deals, special promotions and VIP perks. Make them see the benefits of sticking with your brand.

2. Post Purchase Engagement through Content: Change things up with content. Share any company updates that might be interesting like working on new materials or new partnerships. These types of engagement efforts are perfect for when you want to stay top-of-mind.

3. Ask for Product Reviews: The more involved with something people are, the more loyal they are to it. Feedback is a great way to engage and build trust with your customer. Ask customers what new products they would like to see or any suggestions they have for the future.

4.An Offer to Fight Browse Abandonment: Reach out to the customer via post-purchase email and give them an incentive to go through with an order.

5. Timely Push: If you don't want your emails to be left unread or marked as spam, reevaluate how often you email existing customers. Post-purchase engagement is effective only when people open the emails. The best day for emails is when your customers are ready to shop again.

10/07/2021

Our founder, Adam Hanin recently sat down with Mindful Marketing to discuss his experience and rise through the e-commerce industry! Check out his interview here: shorturl.at/mrvB6

09/28/2021

Our Founder, Adam Hanin recently sat down with Mindful Marketing Co to discuss his experience and rise through the e-commerce industry. Check out his interview here:

We often talk about marketing, but the operations side of the business is equally important. In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses

09/23/2021

Designing for conversions has the power to turbocharge KPIs like open rates, click through rates, and ultimately, revenue. Check out these best practices for optimizing design for conversion. Strategically design your emails from header to footer using these three principles.

1. Determine your purpose - Before you start creating something new, ask yourself what action you want your audience to take. Even if your primary goal is to sell, your email's function is to get the customer to a landing page where they can learn more about your product or service.

2. Know your Audience and your Competition - Audiences convert when they understand what's going on. Knowing which design elements your audience is most familiar with allows you to pick and choose what to imitate and where you can differentiate from the competition.

3. Test Design Elements - Optimizing design relies on continuous feedback. What you can do is choose one design element to A/B test each time you send an email. In addition, pay attention to qualitative data to understand how your users react to emails. Dig deeper by conducting user surveys or interviews with active subscribers.

09/09/2021

Over 90% of the U.S population owns a device capable of receiving SMS messages. The benefit of reaching customers where they are nowadays is obvious. If they're using their mobile device and you send an SMS, the chances of engagement are much greater at keeping your brand at top of mind. Check out these top 3 benefits of utilizing SMS Messaging in your brand's marketing plan:

1. It's a Direct, Immediate Channel: SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes of delivery, you can be reassured that your message will be ready almost instantly.

2. You Can Increase Customer Engagement: Although marketers may feel that texting is invasive; think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle.

3. Response Data Enables You to Monitor, Track and Improve: Tracking meaningful ROI, identifying customers engaging via text message and monitoring delivery rates are all possible through SMS. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database.

08/04/2021

Summer is in full-swing, and e-commerce brands are seeking the best strategies to connect with their audience. Check out these top 3 email marketing trends to supercharge your brand during the summer months! \\

07/21/2021

We are excited to introduce our new client, BallgameX! Take your sports apparel from ordinary to extraordinary. From tees, shoes, tights and more, BallgameX has your next level sports gear covered! Check them out at: https://ballgamex.com/

07/07/2021

Check out these 5 rules to follow when writing product descriptions that sell for your e-commerce business 👇
_

06/22/2021

Whether you have had your e-commerce business for 5 months or 5 years, the main goal is to acquire new customers and keep the existing. Check out these top tips on how to drive repeat sales online!

06/09/2021

For a lot of e-commerce businesses, Summer is traditionally a slower season for online shopping. The summer months are an ideal time for companies to create seasonal campaigns, experiment with new marketing ideas, and engage new customers.

Here are a few tips to keep your e-commerce sales hot this summer 🔥

05/25/2021

We are very excited to announce our newest client, South Moon Under!

South Moon Under's collections are full of curated products that are beautiful, versatile, easy-to-wear and go together in their own unique way. Whether you're looking for that boho beach look, or need something a little more refined, their stylists have got you covered with everything from swimwear and jumpsuit outfits, to denim, dresses, sweaters, outerwear, and more! Check out their website at www.southmoonunder.com