Optimum Marketing Group

07/28/2022

05/30/2018

'Preparing to sell your company?

Congratulations!

You’ve beaten the odds and you’re company has really made a difference.

The next part of your journey is a game changer.

But here’s the thing.

You only get one chance, and you should make it count.

You’ll hear a lot of advice from well-meaning people.

And most of the advice you’ll receive is wrong.

Worst yet, you won’t hear the advice you actually need to make a difference.'

https://app.quuu.co/s/aylggy

06/15/2017

Why CMOs need to take charge of CEOs' social media presence

CMOs need to “operate as the organisation's central social media nervous system, communicating strategy and messaging” so that it is fully understood and supported by the CEO and other members of the executive.

CMOs, you need to step up and operate as the organisation’s central social media nervous system. Also, a list of the most social savvy executives in APAC.

06/15/2017

How Social Media Marketing Improves Your Google Rank

In boosting your search engine ranking, it's almost criminal to exclude social media marketing, especially given its pervasive presence online.

In boosting your search engine ranking, it's almost criminal to exclude social media marketing, especially given its pervasive presence online. Last year, nearly 70% of people worldwide used social media in one form or another…

06/14/2017

Get rid of your new job jitters by following these 7 tips for starting a new marketing role. ahttp://www.toprankblog.com/2017/06/new-marketing-role/

Starting a new job is exciting, nerve wracking and sometimes difficult, and the marketing industry is no different. Use these 7 tips to ease your transition.

06/14/2017

26 Tips for a More Successful Business Website.

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06/13/2017

Is Artificial Intelligence Ready for Social Media?

65% of US population uses social media. Worldwide, the number of SM users has topped 2 billion. That's twice as much as the number of people who own a car.

65% of US population uses social media. Worldwide, the number of SM users has topped 2 billion. That’s twice as much as the number of people who own a car. Every minute social media users generate…

06/13/2017

Our latest infographic: How to transform your website into a powerful lead-generating tool.

Are you creating enough opportunities to convert your website visitors into leads? Follow these steps to help you create a website that converts.

06/13/2017

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media took a peek at the five big social channels in the U.S., and the $117.9 million they spent last year on…

06/12/2017

Buzzlogix Announces 10 Million Free Social Media Mentions Giveaway

Highlighting Media Monitoring, Analytics and Engagement as imperative for effective Social Media Marketing success, Ioannis Makris, Buzzlogix CTO and co-founder, explained that the free mentions offering enables companies to familiarize themselves with ...

Buzzlogix launched the offer to familiarize companies with its new product. The first 500 subscribers will receive additional 20,000 free mentions each

06/12/2017

Measuring social media ROI: Case studies & stats that prove it's possible

Firstly, I was involved in a panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value.

This article was inspired by two events that happened recently.

06/12/2017

How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year

Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest.

Here’s data for Facebook, LinkedIn, Twitter, Snapchat and Pinterest.