Roy Sencio

10/17/2024

𝐇𝐨𝐰 𝐈 𝐂𝐫𝐚𝐜𝐤𝐞𝐝 𝐭𝐡𝐞 𝐂𝐨𝐝𝐞 𝐟𝐨𝐫 𝐕𝐢𝐫𝐚𝐥 𝐏𝐨𝐬𝐭𝐬 𝐢𝐧 𝟐𝟎𝟏𝟓—𝐚𝐧𝐝 𝐊𝐞𝐩𝐭 𝐭𝐡𝐞 𝐋𝐚𝐰 𝐅𝐢𝐫𝐦'𝐬 𝐁𝐫𝐚𝐧𝐝 𝐎𝐮𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐫𝐨𝐬𝐬𝐟𝐢𝐫𝐞

Back in 2015, while working as the marketing guy for a personal injury law firm in downtown Los Angeles, I stumbled upon a formula for creating viral Facebook posts that not only attracted massive attention but also avoided the traps that brands often fall into today.

You’ve seen it happen—someone posts something controversial, and suddenly, they’re identified as part of one side of a heated debate. The people engaging with the post align with the opposing side, and the conversation spirals into negativity.

But the post I crafted for the firm didn’t suffer that fate. Instead, we stayed completely neutral. While opposing sides argued passionately in the comments, the law firm stayed on the sidelines—our role was just to facilitate the conversation. The engagement skyrocketed, and the post gained massive visibility.

Fast forward to today—I’m still using the same formula. It’s all about sparking meaningful discussion without taking sides. When done right, your brand can capture attention and become the center of a viral moment, without becoming the target of negativity.

Now the question is… should I tell you what the post was about? 😉

10/17/2024

𝟑 𝐎𝐮𝐭𝐫𝐚𝐠𝐞𝐨𝐮𝐬𝐥𝐲 𝐇𝐢𝐥𝐚𝐫𝐢𝐨𝐮𝐬 𝐅𝐚𝐜𝐞𝐩𝐚𝐥𝐦 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 𝐟𝐫𝐨𝐦 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐀𝐮𝐝𝐢𝐭𝐬 🤦‍♂️

After auditing tons of Facebook ad campaigns, you start to imagine the wildest things that could go wrong. Here are three of the most ridiculous (but almost believable) ad fails I’ve "seen" 😂

1️⃣ 𝐓𝐡𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐡𝐚𝐭 𝐖𝐚𝐬 𝐍𝐞𝐯𝐞𝐫 𝐓𝐮𝐫𝐧𝐞𝐝 𝐎𝐧

The client spent HOURS crafting the perfect ad—killer copy, stunning visuals, brilliant targeting.

Fast-forward two months:

"We’ve been waiting for leads, but nothing’s happening..."

Me: The campaign was never ON.

Yes, folks. Two. Whole. Months. Running in their dreams.

2️⃣ $𝟏 𝐁𝐮𝐝𝐠𝐞𝐭 𝐭𝐨 𝐂𝐨𝐧𝐪𝐮𝐞𝐫 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 🌍

Strategy: Target everyone on Earth.

Daily Budget: $1.

Expectation: "This is gonna go viral!"

Reality: 3 impressions… one in Antarctica.

Client: "Facebook ads are rigged!"

Me: "No, you gave them less than a McChicken." 🐔

3️⃣ 𝐓𝐡𝐞 𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐏𝐢𝐱𝐞𝐥 𝐇𝐢𝐣𝐚𝐜𝐤 ☕

Imagine this: Instead of tracking leads for a law firm, every ad conversion goes to… a local coffee shop.

Client: "Wow, all these leads! But why do they keep ordering caramel macchiatos?"

Me: "Because your pixel is logging espresso orders, not clients."

OK, these never actually happened (although I’ve seen some pretty close calls 🥲).

But what is true is that I do rock-solid Facebook ad audits to uncover the real issues holding your campaigns back.

👉 Want to know what’s really going on with your ads?
Order an audit here... https://roysencio.com/social-media-ad-campaign-audit/

Send a message to learn more

01/19/2021

>>>>>CLIENT ACQUISITION COST ALERT

11/18/2019

We are looking for an experienced sales professional who "knows" how to sell digital advertising management services. You need to be familiar with Google Ads, Facebook advertising and SEO.

This is a remote position and you can work from home and will be responsible for selling digital marketing services to local business owners.

Directly relevant experience is a plus.

You will be expected to hop on sales calls, it typically takes 2-3 sales calls that last 30 minutes on average.

You will not be prospecting. The people you are going on a call have requested a sales call and were scheduled by an appointment setter.

Compensation:
1. You will be paid $15 for every call you go on (that lasts under 60 minutes).

2. If you close a sale, you will get a bonus of $300.

Our best salespeople are closing 1 out of 5 prospects each week and earning $525 on average to bring in one client.

Please send your resume, tell us about your sales experience --- we want to hear about your successes in phone sales and generating business for the products you were selling.

11/13/2019

We are in need of a cold caller and appointment setter to work part time and remote, with flexible hours and starting 10-15 hours a week.

Your tasks involve:
1. Calling prospects from a list, to offer them services.
2. Schedule and confirm appointments with the people who expressed interest.
3. Save prospect and call information on a Google sheet.

We would like the Cold Caller / Appointment Setter to have a naturally warm personality who can easily relate to people. Someone who does not mind hearing multiple "no's" in a day and does not get discouraged easily when people are not interested in what is being offered.

A plus if you have telemarketing or phone sales experience.

10/26/2019

This is a part-time role ideal for a college student pursuing a degree in marketing or a person who wants to develop their digital marketing skills and learn how to run successful advertising campaigns on Facebook and Google Ads.

Requirements:
- you must have some experience with the Facebook and Google advertising platforms
- you can write advertising copy in both English and Spanish
- you know how to create engaging content for use on social media platforms

What You'll Be Doing:

1. Campaign Strategy
- you will develop advertising strategies on Facebook that achieve our lead generation goals, within the forecasted CPL

2. Copywriting
- you will develop copy ideas, write copy and submit them for approval before going live
- you will be developing new ad angles and copy every week, for testing

3. Campaign Management
- you will take ownership of ad campaigns and ensure the campaigns are profitable and within budget, your success at what you do is measured at how many qualified leads you were able to attract through your campaigns, and how much it cost to acquire those leads

4. Lead Conversion Monitoring
- you will make sure that you are able to measure the success of your campaigns by tracking all lead, assigning traffic attribution and tracking the CPL over time

5. Reports
- you will prepare reports that show key metrics of interest to us and the client

We are currently interviewing and will hire within the next 2 weeks. The role will require 10-15 hours a week to start but will eventually increase.

Telecommuting is ok but we'd need to meet once or twice a week.

To apply, please reply to this job ad and send your resume and cover letter.

10/10/2019

***This is a "100% commission basis" role that will eventually become a paid, full-time position located in Roseville, CA.***

If you close 2 clients, you will make $1,000... that's at 20% commission of a $2,500 sale of two new clients, and you work on your own schedule.

This opportunity for a goal-driven sales professional whose main goal is to bring in new business for a digital marketing services agency, working directly with the company's founder with 25 years of success and experience, and responsible for generating hundreds of millions in business for personal injury law firms.

We have been very successful in helping personal injury lawyers attract leads using the Facebook advertising platform and Google, and our goal for the next 6 months is to transition from being a "work from home" setting to holding office in a convenient business location in Roseville.

Our ideal candidate knows how to talk to clients, can effectively sell digital marketing products such as PPC management, review and reputation management, website development and SEO.

Appointments will be booked already with warm leads.

Your tasks include:
- speaking to a lead on a discovery call to see if they are a fit for what we do
- speaking to a lead on a second call where you present our services offer and close that client on the call
- communicating periodically with clients to address concerns, or upsell other services

The ideal candidate must:
· Have a thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.)
· Have a demonstrable experience in marketing data analytics and tools
· Have solid computer skills, including MS Office and Excel, marketing software
· Have Knowledge of HTML, CSS, WordPress and web development tools
· Have exceptional communication and writing skills
· Have strong organizational skills, attention to detail, ability to multitask and work well in a team environment
· Be a self-starter

Requirements:
· Bachelor’s Degree, ideally in Marketing or Communications.
· 3+ years’ experience with PPC (Google Ad Words), in executing social media campaigns, increasing follower counts, and engaging with customers.
· Experience with Google Ads, Facebook Ads, WordPress, and Linkedin Ads
· A sense of humor, independence, and creativity.

07/15/2019

Want to win more personal injury clients? You can start by not losing them to competitors.

Let me explain.

A potential client typically contacts 3 attorneys before hiring one, and the attorney who is fastest to follow up has the highest chance of meeting that person first, and potentially closing them.

Most law firms that are great at follow up typically reach the lead within 15 minutes.

But what if you could reach them in under a minute, while they still have their phone in their hands and are still on your website.

Watch this demo... all the way to the very end for information on a free trial.

If interested in the free trial, please send us a private message.

07/08/2019