Mobile Apps for Real Estate Agents

07/21/2016

02/17/2016

So what’s the apple of every digital marketer’s eye in 2016? Mobile marketing of course! Here’s why:

1. Mobile-Only Internet Users Outnumber Desktop-Only Users

Desktops have always been primary venue for internet access, but for the first time ever, the number of users who only access the internet on mobile devices exceeded the number of users who only access internet on desktop devices. Mobile has gone through a huge makeover in the past few years: smaller devices with better processing systems, 4G data speed, and an all-around improved design. These advancements, paired with users’ desire to have all the world’s information conveniently stored in their back pocket, has caused mobile to eclipse desktop in multiple capacities.

2. Mobile Marketing Improves Your Connection with Customers

If mobile is the sweetheart of digital marketing, then customers are the sweetheart of digital marketers. What better time to talk about our love for customers than Valentine’s Day? A company can’t get much closer to a customer than being permanently attached to their right hand. Mobile allows brands to implant themselves in the customer’s daily life. It also allows brands to gather information about each individual that they’ve never had access to before. We can finally give our customers the personalized experience they want and deserve.

3. Mobile Apps Are Replacing Mobile Optimization

Many businesses are beginning to see the light! Mobile apps look awesome, are user-friendly, and have greater functionality than mobile-optimized sites. As businesses realize the value of a mobile app, mobile-optimized sites are becoming irrelevant. Additionally, there have been drastic advancements in app indexing—which is similar to SEO—for apps on Google and in the app store. This evolution of app discoverability will give businesses the kick they need to add an app to their digital marketing strategy.

4. Apps Will Become an Integral Part of Our Lives

I have an app for everything: an app that wakes me up in the morning, an app that sends me live updates about bad routes, an app that stores the podcasts I listen to on my way to work. Without my apps, I would be late every day, and even worse, bored during my 40-minute commute. Apps have become so interwoven into the fabric of our daily lives that many of us wouldn’t know what to do without them.

01/21/2016

Are you in real estate?

Looking to grow your firm and attract new customers, while offering exclusive perks to your loyal clients?

A mobile app is definitely the answer.

There are many perks to having a mobile app for those in real estate. For starters, having a mobile app can greatly improve customer service and communications for your business. Your phone number, address and email will be right at the fingertips of interested clients, and they’ll be able to reach you at the touch of a button. Realtors need to be easily accessible, and with a mobile app, you’re always right there.

With younger clients looking to get into the housing market, you’ll want to evolve your business to cater to them. Younger customers are more likely to use smart phones and utilize mobile apps. Having this marketing tool is a strategy that will really help you bring in young business and stay relevant to the ever changing market.

Mobile apps have a wide variety of handy tools and easy to use features that your clients will find beneficial. These include loan calculators, which can help you calculate mortgage payment costs no matter where you are, and so clients can review this information privately without scheduling a meeting.

You can also enable push notifications, which will alert clients as they travel to certain areas about local real estate they may be interested in. You can choose any location, and send all sorts of messages, including reminders, promotions, incentives, and more.

All these cool app features will help you retain your existing clients, but an app can also help you attract new ones. Simply by having an app in the app store for Android, iPhone, etc, you will be making your business more visible and available to potential clients. You’ll have a distinct advantage over other real estate firms that do not offer mobile apps.

If you’re in real estate, you should get a mobile app. Even if your app generates just one lead in a year’s time, it will pay for itself forever! Check out CherryPic Apps today, and watch your business grow.

11/26/2015

What makes your listings different?

10/27/2015

I have a Smartphone. My coworkers have Smartphones. In fact, everyone I know my age has one model of smart phone or another and we use them all of the time. This shouldn’t be a surprise, Millenials own the mobile market. Oracle recently found that 85% of young people (ages 18 – 34) own a smart phone and marketers are quickly learning that it isn’t ads that drive young people – it’s apps.

Millenials cannot be discounted as an important market to tap into but you don’t have to be a marketing expert to take advantage of this growth. That’s where mobile apps come in handy. If you’re a small business owner you can get an awesome app that generates interest from young people. There’s a common misconception that apps are high-maintenance in nature and they cost an arm and a leg to develop. This is simply not true. Small business apps are easier than ever to design and publish.

The study showed that this group of people are using their smart phones for a wide range of uses; everything from paying bills to interacting on social media and much more. The majority of these functions are done via apps, rather than a web browser simply because it’s easier and safer due to security protections built into the apps.

Top items millenials prefer to do or have in-app (by percentage):

74% – Purchase a product or service through a company’s app

65% – Flag issues or raise complaint/concerns that are submitted directly to the company

62% – Receive notice of upcoming deals/offers

60% – Advice on how to best use products/services received from the company

We believe you have to try to maintain a balance as well, make sure your apps highlight your client’s business. Keep clear functionality and a clean layout with an aesthetically pleasing design. If you build it they will come. Just give them a reason to keep coming.

10/20/2015

Modern real estate is all about the user. No one attends open houses anymore without checking Zillow, Realtor or another real estate database. Real estate agents and properties, much like the restaurant industry, must work to differentiate itself in the market. Signs outside the houses and print ads just won’t cut it anymore; there’s no way to track these efforts besides attendees of open houses, so why gamble? Don’t. Go mobile.

A mobile app for an agent, or their firm, would drastically distinguish them from the rest of the industry. As more and more time is spent on the phone, users want their search to be easy and not in a silly newspaper or tabloid. You, the realtor, need to think outside of the box and get yourself a mobile app. It’s the way of the future as well as the present.

08/31/2015

You NEED to know what this is all about. How much easier can it be than getting a FREE DEMO?

08/08/2015

Message me and get a Free Demo right now! IF you don't step forward you are falling back.

08/08/2015

Take a look at this. Utilize IDX integration to easily upload listing to the App!

http://www.mediajunctionadvertising.com/apps-for-real-estate.html

Being a Real Estate Agent is about Leads, Leads, Leads! This is how you differentiate yourself and take advantage of the new technology!

08/03/2015

There is no denying that mobile is big. But what does that mean for real estate agents? When you’re a real estate agent, you need three things: leads, leads, and more leads.

When you’re selling a home, you need as many buyers as possible to know about it. When you’re assisting a buyer, you need to use all the tools at your disposal to help them find a property that suits their needs. And all along the way, you need a steady flow of new prospects and clients to keep your business strong.

A mobile app will help you with all three of these things!

A Mobile App Makes it Easier to Sell

An app allows you to display current listings so users can browse pictures, descriptions, and learn more about your available inventory – right from their phone. While many users will focus on browsing the larger public databases, some buyers will download your app to keep up with the latest additions to the local market, hoping to get a jump on the competition.

Once they’ve downloaded your app they can send you messages about listings, which makes it easier for you and for them! They may also be unrepresented, which could lead to a new client. Lastly, you can send messages to users through push notifications to highlight listings, inform people of open houses, and otherwise promote your business.

In short, you are making it easier for clients to find you and buy! Mobile usage continues to grow, and a mobile app is a robust avenue for connecting with sales leads, promoting listings, and potentially earning new clients.

Your Mobile App Helps Buyers Find What They are Looking for

Just as unknown buyers can use your app to browse listings, current clients can use it to view inventory, flag listings, and ask questions. It opens up a communication channel that can help you deliver better client service. You also can send push notifications if you come across a new listing that a client should see.

You can even include a mortgage calculator, or other useful resources, to add value for your users.
Earn New Clients

STAND OUT FROM THE COMPETITION

As discussed above, by offering an app, you create a number of opportunities to connect with prospects. Apps also help you stand out from your competition. In a highly competitive industry, every advantage you can get is worth having. As users continue to increase the amount of time they spend on mobile devices, the value of publishing an app also increases. Simply put, they offer you a chance to connect with people on one of their favorite platforms.

As any agent knows, giving clients what they want is one of the best ways to keep reviews and referrals high. With a dedicated mobile app, you can better serve and better connect with your market – and that’s good for business.

Drop me a message. Let's talk about the different ways you can get ahead of the crowd and help your customers.