Everlasting Perception LLC

Everlasting Perception LLC Social Media Campaign Development
We recommend social media platforms best-suited to share your message. We produce result-oriented content for our clients.

Everlasting Perception guides emerging entrepreneurs, business owners and non-profit leaders to success by identifying digital marketing strategies, developing marketing campaigns, managing social media accounts and producing results oriented content! Strategic Digital Marketing
We identify your target markets, then develop strategy to best reach, connect and communicate with them

Copy Writin

g Services
We develop strategic copy for your landing pages, blogs, social captions, Ad copy and product descriptions. We manage your social media and host LIVE online events

Content Development
We unify your message to be featured on social media platforms. We write posts, Blog posts and manage your frequency of posts on social media sites. Consultation
We listen, learn and get clear about your goals. We develop then discuss unique digital marketing strategies to create marketing campaigns and manage your social media to grow your business!

Like, Save, and Share this with someone who needs it! ❤
06/03/2022

Like, Save, and Share this with someone who needs it! ❤

📝 Word of the Day: goal/ɡōl/A goal is defined as the object of a person's ambition or effort; an aim or desired result.I...
06/01/2022

📝 Word of the Day: goal/ɡōl/

A goal is defined as the object of a person's ambition or effort; an aim or desired result.

I believe in the past I’ve had a tendency to let the influence of someone’s intense passion for a particular goal or certain life outcome influence how I define my own goals and the timeline I associated with it.

I believe that mentorship is an amazing thing and it’s important to seek guidance from those who have been where you have been and have achieved certain milestones you desire you want to achieve.

However, my life experiences have taught me that goals should be designed with who we are in mind.

We should take inventory of what makes us who we are, and what desires align most with our morals, passions, and strengths. What makes us tick, what pulls at our heartstrings - that’s where I believe my goals should stem from.

When it comes to online marketing, small business owners have a lot of options. One option that is often overlooked is p...
05/30/2022

When it comes to online marketing, small business owners have a lot of options. One option that is often overlooked is pay-per-click (PPC) advertising.

PPC can be an effective way to reach potential customers who are searching for products or services like those offered by your business.

With PPC, you only pay when someone clicks on your ad, so it can be a cost-effective way to reach your target market.

But, it can be tricky to know where to start and how to make sure you're getting the most out of your PPC campaign. Here are some tips to keep in mind when choosing someone to set up their PPC ads:

1. Make sure they understand your business and your goals.

2. Choose someone who has experience with your type of business.
3. Get a proposal in writing. This may seem like a no-brainer, but it's important to get everything in writing. That way, you'll know exactly what you're getting for your money and there won't be any surprises down the road.

4. Ask for references.

5. Check out their online portfolio.

Keep these things in mind when choosing someone to set up your PPC ads, and you'll be well on your way to a successful campaign!

A brand story is the narrative behind a brand. It's the history, the experiences, and the values that make up the brand....
05/27/2022

A brand story is the narrative behind a brand. It's the history, the experiences, and the values that make up the brand.
A strong brand story can forge an emotional connection between a customer and a product or service. It can also be a powerful tool for differentiating a company from its competitors.

There are many benefits to having a strong brand story:

First, it can help customers understand and connect with the brand.

Second, it can help employees feel proud to work for the company and be more engaged in their jobs.

Third, it can attract investors and partners who believe in the company's mission.

Finally, a strong brand story can help a company weather tough times and emerge even stronger.

There you have it! This is the final post in my Branding Series. Hope you enjoyed this journey with me as much as I enjoyed sharing it with you.

Till next time!

Hey y'all,This is my last post for the Email Marketing Series, once again, if you want to learn more about this series o...
05/26/2022

Hey y'all,

This is my last post for the Email Marketing Series, once again, if you want to learn more about this series or any other series - my inbox is always open!

Personalization is key when it comes to email marketing. By tailoring your messages to each individual recipient, you can increase engagement and conversions.

There are a few different ways to personalize your emails, including using the recipient's name, location, or purchase history. You can also segment your list to send more targeted messages.

Personalized emails can have a significant impact on your bottom line. In fact, they can generate 6 times higher transaction rates.

So if you're not already personalizing your emails, now is the time to start. Your customers will thank you for it!

Before we dive into what Guerilla Marketing is and why it's important...This is my last post of the Marketing Strategy S...
05/24/2022

Before we dive into what Guerilla Marketing is and why it's important...

This is my last post of the Marketing Strategy Series, if you'd like to see my previous posts, you can find them on my page!

So let's get into it -

Guerilla marketing is an unconventional, low-cost marketing technique that can be used to generate buzz and increase visibility for a product or brand.

Some common examples of guerilla marketing include street art campaigns, flash mobs, and guerrilla performances.

While traditional marketing techniques can be expensive and require a lot of planning, guerilla marketing is all about being creative and thinking outside the box.

So there you have it! A quick overview of guerrilla marketing and why it can be such an effective tool for promoting your business!

Here’s an interesting topic for today - SMS Text Marketing! This will be my last post on Marketing Automation Series. If...
05/23/2022

Here’s an interesting topic for today - SMS Text Marketing!

This will be my last post on Marketing Automation Series. If you’d like to see my other posts, go check out my page!

SMS marketing is a powerful tool that can help businesses of all sizes to reach and engage their target audiences.

Here are some of the businesses that stand to benefit the most from an SMS text marketing strategy:

1. Retailers & Restaurants: a great way to reach out to customers with special offers and discounts, and coupons. As well as remind customers about upcoming events or specials.

3. Service businesses: appointment reminders, service updates, and special offers are just a few of the ways service businesses can use SMS text marketing to their advantage.

4. Event planners: this is a great way to stay organized and keep their customers in the loop.

5. Real estate agents: can be used to reach out to potential buyers or sellers, or stay in touch with past clients.

If you're in these industries and not already using this powerful tool, now is the time to start!

Differentiation is key when it comes to branding. It is the creation of a unique and differentiated identity for a brand...
05/20/2022

Differentiation is key when it comes to branding. It is the creation of a unique and differentiated identity for a brand in order to make it stand out.

In today's increasingly competitive marketplace, it is more important than ever to make sure your brand stands out from your competitors.

So, why is differentiation important?

1. It helps you capture market share. If your brand is differentiated, it will be more visible and attractive to potential customers.

2. It builds customer loyalty. When customers feel strongly about your brand, they are more likely to remain loyal and make repeat purchases.

3. It increases profits. A differentiated brand typically commands a higher price point, which means increased profits for your business.

When it comes to email campaigns, planning and strategy are everything. Without a clear plan, your campaign is likely to...
05/19/2022

When it comes to email campaigns, planning and strategy are everything. Without a clear plan, your campaign is likely to flounder… But with a well-thought-out strategy, you can set your campaign up for success!

There are a few key elements to consider when planning an email campaign.

First, think about your goals. What do you hope to achieve with your campaign?

Once you know your goals, you can develop a targeted list of recipients. This list should be comprised of people who are likely to be interested in what you have to offer.

Next, craft compelling content that will grab attention and encourage recipients to take action.
Your content should be clear, concise, and persuasive.

Finally, make sure you have a strong call to action that motivates recipients to follow through.
Planning an email campaign can seem like a lot of work, but it is worth it to take the time to do it right. With a solid plan in place, your email campaign is sure to be a success!

Hey y’all 👋🏾! I know how crazy life can be for all of us; especially with the crazy times, we’ve journeyed through these...
05/18/2022

Hey y’all 👋🏾!

I know how crazy life can be for all of us; especially with the crazy times, we’ve journeyed through these past 2 years, and still to this day - I know how powerful encouragement and uplifting words can be.

So with that being said, I decided to launch Uplift Wednesday. Every Wednesday I will share a word for the day and a few of my own thoughts that I hope will be of benefit to you guys

📝 Word of the Day: in·sight/ˈinˌsīt/

Insight is defined as gaining an accurate and in-depth understanding of a person or thing.

I don’t know about you, but I know sometimes I can have the tendency to question my God-given discernment on things related to my purpose or any complicated situation I face.

Over time this has become less of a thing in my life, but it still lingers from time to time due to things in life not happening as I expect them to or that little thing we call “doubt” bursting through the cracks. Well, I say all this to say that and maybe you can agree that we need to remind ourselves to listen to the insight that we have been given, take note of what you know intuitively and let’s make a promise to ourselves to choose not to overvalue others’ thoughts over our own.

There's no doubt that word of mouth is one of the oldest and most reliable marketing strategies out there. It's a tried ...
05/17/2022

There's no doubt that word of mouth is one of the oldest and most reliable marketing strategies out there. It's a tried and true method that continues to stand the test of time!

Examples of word of mouth marketing can be seen all around us. From personal recommendations to online reviews, this type of marketing can be extremely impactful.

A great example is Airbnb! They grew their business by offering Referral Bonuses emphasizing the importance of word-of-mouth marketing. For every person that you refer to Airbnb who signs up and books a stay, you get $20 in travel credit.

This referral program was so successful that it helped them acquire millions of users and become one of the most popular vacation rental platforms out there.

So why does word of mouth continue to be so effective? There are a few key reasons -

First, it's a very personal form of marketing.
Second, word of mouth is persuasive.
Finally, word of mouth is viral. A single positive review can quickly turn into dozens, even hundreds, of new customers!

If you're looking for a marketing strategy that is effective, personal, and has the potential to reach a large audience, look no further than word-of-mouth marketing!

CRM systems play a critical part for businesses in managing customer relationships and sales processes. They can help bu...
05/16/2022

CRM systems play a critical part for businesses in managing customer relationships and sales processes.

They can help businesses keep track of customer interactions, understand their needs and preferences, and manage sales pipeline activities.

However, CRM systems can also be time-consuming to maintain, especially if they involve manual tasks such as data entry and report generation.

When used correctly, automation can help businesses streamline these processes and make it easier for businesses to get the most out of their CRM system.

For example:

Sales teams can use Salesforce, an automation platform, to manage their contact lists, automate repetitive tasks such as data entry, and generate reports on sales activity.

In the customer service industry, Agile CRM or other platforms that provide automation can be used to manage customer queries and complaints, track customer interactions, and provide automated responses.

And in the marketing industry, platforms like Hubspot can be used to manage email campaigns, social media campaigns, and target potential customers with personalized messages.

Let me know in the comments what your opinions are about CRM systems and what platforms you use! 😊

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Roswell, GA
30076

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

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+16786317246

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