09/28/2021
The vast majority of grocery shoppers create a list before they go to the food store. But, marketing researchers are finding that those lists are not written in stone, so to speak. Our latest blog post takes a look at what factors influence shoppers' in-store purchasing decisions:
The vast majority of grocery shoppers create a list before they go to the food store. But, marketing researchers are finding that those lists are not written in stone, so to speak.