Test Triggers

10/27/2021

My absolute favorite survey to run on e-commerce stores asking customers on the order confirmation page:

"What hesitation nearly stopped you from buying today?"

Why is it so good:

1. It occurs on the order confirmation page, so it doesn't run the risk of turning away any sales
2. Because you are dealing with actual customers, you don't have the non-buyers that only say "price" is the concern. (which it's not, because that just means the value didn't exceed the cost)
3. You get the best answers to why those that abandon didn't persevere
4. You will always find broken s**t on your site that can be fixed for big $$$ (thanks to Craig Sullivan) for this tip.

11/13/2019

Struggling to write high-converting copy?

Sit down w pen & paper. Write a letter to a real person you know in your target market. Sell them on why they should buy your product.

You won't use it word for word, but it'll be much better than writing to your entire "audience"

09/06/2018

Here's an example of a landing page where it's clear 95% of the time was spent on the design and about 5% was leftover for copy. Vague, not benefits based, it's hard to tell what this tool even is. Live chat?

11/14/2017

Putting together Black Friday care packages for our eCommerce clients this week. What would you include?

06/05/2017

Tuesday Tip: Own your statistical significance

05/30/2017

Tuesday Tip: What if this test wins?

05/09/2017

Tuesday Tip: Looking for mobile optimization ideas?

09/29/2016

Great article from Craig Sullivan on something we all wish Google would take a look at.

I’ve written a long explanation of some of the issues I’ve found in the device model within Google Analytics. You can read more in my…

08/17/2016

Learn how to get higher conversion rates with our **free** 5-day CRO crash course: http://bit.ly/29N6hcy

Enter your email below to get access to our Free 5-Day CRO Crash Course and get lessons like: Lesson #1: The biggest mistake rookie optimizers make Lesson #2: How to find CRO ideas that don’t stink Lesson #3: Why small a/b tests are for wimps, real winners test BIG Lesson #4: How prioritizing your t...

08/01/2016

Check out our new post: Our Agency Stack: The 24 Tools We Use At Our CRO Agency http://buff.ly/2aoqMiw

07/26/2016

Great video from Baremetrics founder Josh Pigford. See a lot of businesses get REALLY wrapped up in this, don't be one of them.

“Startup Tip #5: Stop chasing the competition! https://t.co/tXFkdJsEmd”

07/23/2016

Sneak peek of some copy for a project we're working on.