04/02/2026
Why does so much outreach today fall flat—even when you’re using the “right” tools?
If you’ve ever felt like:
• You’re doing the activity, but not seeing the results
• Your messaging isn’t landing the way it should
• Your pipeline feels inconsistent despite your effort
This conversation will resonate.
In this episode of the Business Roundtable Podcast, I sit down with Ben Baker—strategic communications leader and advisor to B2B organizations—to unpack what’s really going wrong.
The issue isn’t effort.
It’s alignment.
We get into:
• Why “spray and pray” outreach is damaging trust
• The difference between brand and marketing (and why it matters)
• How misalignment inside your business shows up in your messaging
• Why short-term thinking increases pressure instead of results
• What it actually takes to build long-term client relationships
Ben brings over 25 years of experience helping organizations when things are “bent, broken, or chaotic”—and this conversation is packed with practical insights you can apply immediately.
If you’re a business owner or leader navigating growth and feeling the pressure of doing more without getting better results, this is worth your time.
� Leadership Clarity Call
If this conversation surfaces something for you…
This 30-minute Leadership Clarity Call is designed to help you:
• Identify where misalignment or friction is showing up
• Clarify what’s actually holding things back
• Determine your next step with confidence
No pitch. Just clarity.
� https://calendar.stewardyourbusiness.com/cc
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