Fenix stay true, stay humble, c/o Giovanni Solorio.

AW20: A Wolf In Sheep’s Clothing. Available Saturday, Sept. 19th at Noon Pacific/3PM East Coast time. Pre-Orders start A...
08/06/2020

AW20: A Wolf In Sheep’s Clothing. Available Saturday, Sept. 19th at Noon Pacific/3PM East Coast time.

Pre-Orders start August 15th.

Women’s Butterfly Sweatsuit. Part of AW20: A Wolf In Sheep’s Clothing.
08/05/2020

Women’s Butterfly Sweatsuit. Part of AW20: A Wolf In Sheep’s Clothing.

The Puppet Master. Distorted Visions. The Lone Wolf. Make up the tees for AW20: A Wolf In Sheep’s Clothing. The Puppet M...
08/04/2020

The Puppet Master. Distorted Visions. The Lone Wolf. Make up the tees for AW20: A Wolf In Sheep’s Clothing. The Puppet Master Tee replaces the Anniversary Long Sleeve as part of the collection. Keeping the collection at 12 pieces.

Officially introducing our first ever bottoms. The FNX-01 Cargo Pants. Similar to the Starless Nights Hoodie, these pant...
08/03/2020

Officially introducing our first ever bottoms. The FNX-01 Cargo Pants. Similar to the Starless Nights Hoodie, these pants feature the colors red and white, which represent the constant internal battle you have when you’re in a dark place. Do you learn from the pain and become a better version of yourself? Or do you let the darkness overwhelm you and make you a bitter person full of hate? Time will tell.

T-48 days.
08/02/2020

T-48 days.

AW20 is a creative expression presented through different mediums. The clothing represents the visual component, while t...
08/01/2020

AW20 is a creative expression presented through different mediums. The clothing represents the visual component, while the music represents the audio component. We’re not selling you clothes, a vision, or a movement. Our goal is to simply tell you a story with every collection moving forward, forever inspired by music, and artists’ way of expressing their own personal stories through their art. The AW20 playlist will be available the same day as the collection, exclusive on Spotify.

Developing a brand, an identity, a purpose, takes a lot of time, hard work, and creativity. Developing is going through ...
08/01/2020

Developing a brand, an identity, a purpose, takes a lot of time, hard work, and creativity. Developing is going through the trials and errors, making sure every measurement is exact, it’s being extremely efficient with what you put out when your customer base is extremely small. Developing a brand is more than designing products, or printing onto a t-shirt or hoodie, your ideas and your creativity can be plentiful, but if no one is buying what you’re selling, a brand isn’t a brand, it’s just an empty idea you’re putting out into the world. Developing a brand is being 3 steps ahead of any possible mistakes, because the wrong designs or the wrong fabrics can set you back financially and creatively. Developing a brand is using the best of what you know, with the best of what you can do, and combining it with a team to showcase your talent with confidence to the world.

And at the end of the process, it’s reminding yourself that you’re only as talented as your work ethic, you can be talented but what is talent if you aren’t putting it to use? Remember, everyone has talent, but not everyone works hard, not everyone is willing to take risks to get to where they’re at in their dreams. People see the finished product, but behind the curtains there’s the going to sleep at 5am then waking up 9am everyday to make sure the dream doesn’t die. There’s creating, and then there’s creating with a purpose, just like there’s being alive, and there’s living with a purpose. This is our story. As Fenix presents you with the art of storytelling, starting with the AW20 collection.

Some things are better off from a distance. This black denim jacket was inspired by the black widow spider. A spider wit...
07/31/2020

Some things are better off from a distance. This black denim jacket was inspired by the black widow spider. A spider with an interesting design, but only from a distance, as the closer it gets, the more dangerous it becomes to your well-being. Similar to people. Some people are meant to be in your life, while certain others, it’s best to keep your distance, because the idea of them is nice, but you don’t want them in your life. As we continue creating with a purpose, this is part of AW20: A Wolf In Sheep’s Clothing.

The Red and Black Dahlia Flannel combines plaid, denim, and a tan leather into a checkered piece inspired by the Red Dah...
07/30/2020

The Red and Black Dahlia Flannel combines plaid, denim, and a tan leather into a checkered piece inspired by the Red Dahlia and Black Dahlia flowers. The Red Dahlia serves as a symbol of power and strength. While the Black Dahlia serves as a warning of incoming betrayal to those who receive it. Perfect for the theme of AW20: ‘A Wolf In Sheep’s Clothing’.

Putting the finishing touches. Official Announcement tomorrow.
07/30/2020

Putting the finishing touches. Official Announcement tomorrow.

Our most expensive piece yet is also Giovanni’s most personal. Full reveal August 1st at noon.
07/28/2020

Our most expensive piece yet is also Giovanni’s most personal. Full reveal August 1st at noon.

You are about to witness greatness Sept. 19th, 2020. Chapter 7 of AW20.
07/12/2020

You are about to witness greatness Sept. 19th, 2020. Chapter 7 of AW20.

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