High View Strategies

11/23/2023

From all of us at High View Strategies, we wish you a Happy Thanksgiving.

11/11/2023

Happy Veterans Day from High View Strategies!

10/11/2022

Marketing through multiple media channels is efficient and effective.

Digital marketing is the greatest form of marketing today. All internet and electronic marketing is considered digital marketing, and to be successful, you must market through multiple channels. The three media channels you will use are owned media, paid media, and earned media.

It’s is all about delivering the right content, to the right person, at the right time.

Learn more here!

Digital advocacy is NOW.   High View Strategies Digital advocacy amplifies impact with greater access to legislators and their influencers, more public visibility for your cause, and increased opportunities

10/04/2022

"We're in the people business and we need to connect with people". Networking is important, reach out as much as possible.

Part of networking is connecting, and you can do so easily with podcast clips like this with Jarhett Blonien on SacTown Talks.

09/30/2022

One of the more exciting developments in energy in the last few years is hydrogen fuel cells. It ticks several boxes necessary to address climate change. It can be safely produced, stored, and transported around the State. It has drawn billions of investment dollars in Europe, Australia, and Asia. Closer to home both President Biden and Governor Newsom have committed billions of dollars to the technology.

But what is Green Hydrogen?

Hydrogen is one of the most abundant elements in the Universe. In order for it to be used as a useful fuel, it has to be separated which is an energy-intensive process. When that energy is produced using renewable electricity we call it green hydrogen.

You can learn more here:

I was a utility lobbyist for 5-years. I learned a lot about energy which at its base is a tool to help people get things done. One of the more exciting developments in energy in the last few years is hydrogen fuel cells. It ticks several boxes necessary to address climate change. It can be safely

09/27/2022

You love the content others create, but who has time for that?

Our podcast product efficiently transfers the knowledge in your head to engaging content for your website, social media, pitch decks etc. When thinking about podcasting, the first word that comes to mind is "connection".

Podcasting allows you to expand your reach, grow your online reputation, and increase your value. It's a tremendous resource to solidify your position as a thought leader. You do not have to be Joe Rogan to have an effective podcast.

We take your expertise and turn it into brief clips. Clips are short, easily digestible bites of info that get right to the point. People will see a clip, quickly hear your message and recognize your expertise.

The primary reason more people don't podcast is the hassle of it all. That's where we come in. We do it all for you, all you would need to do is share your expertise and approve the final products that we produce. That's it.

We have a variety of starter and trial packages to get you started.

You can contact us here:
https://lnkd.in/gEpzpfux

09/22/2022

When we think of the most common mediums of professional communication, email is top of mind. Due to email prevalence in the workspace, it is important to be sure your email marketing strategy is clear, concise, and organized.

How can you be sure of this? With the implementation of the three pillars to email strategy: segmentation, personalization, and data-driven analysis.

Read more about these three pillars and more:

Empower public & political support Elevate your brand Energize members & donors SERVICES The RIGHT message. The RIGHT people. The RIGHT time. Digital Advertising Explainer Videos Coalition Building Social Media Influencing Interviews & Podcasts Collateral Materials

09/20/2022

The rapid growth of social media and information sharing has shortened audience attention spans. Amid a sea of competing content, how can you increase the chances your message will stand out? Visual storytelling.

Successful visual storytelling captures audience attention, helps them retain information, and in the case of digital advocacy, moves them to action. Visual storytelling comes in a few different forms, but the favored ones tend to be explainer videos and podcast videos.

See some examples here:

Empower public & political support Elevate your brand Energize members & donors SERVICES The RIGHT message. The RIGHT people. The RIGHT time. Digital Advertising Explainer Videos Coalition Building Social Media Influencing Interviews & Podcasts Collateral Materials

06/27/2022

Gathering places have historically been where most conversations are facilitated. Now, it’s social media platforms. How can you be sure you’re using to your advantage?

There are 3 steps: create buyer personas, set your goals, and track your success.

Step 1: Create buyer personas

Buyer personas should include customers’ age, gender, location, relationship with you, and interests. This will allow you to engage in the most meaningful conversations with the right people at the right time.

Step 2: Set your goals

Your buyer personas should align with your SMART goals. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. All posts should be SMART. Set overall goals and ask yourself, “what am I trying to achieve”?

Step 3: Track your success

Track key performance indicators (KPI) to measure and evaluate success. Your KPI should include your followers and mentions, how many people are engaging and interacting with you, any direct sales (ROI), retention and loyalty.

After following these steps, you must set a budget, and consider paid advertising or any other software tools to help. These steps will provide success by allowing your content to be seen by a larger audience, build brand awareness, and connect with your buyers.