Idea Farming, Inc

Idea Farming, Inc We bring ideas and solutions to the food industry and help them grow. We work with clients that have problems and need some outside help.

Wasson Idea Farming is a strategic consulting agency that works with clients in the Wine and Agriculture Industries. We work from the creation of new ideas, through the cultivation to the harvest. Whether in Marketing, Branding, Strategic consulting, PR and Promotional work, ideas must be grown.

03/23/2025

Same content and conversations, but now with further distribution to reach even more audiences that would like to know more about their food and where it comes from!

12/05/2024

  When you choose tomato products labeled “Made in the USA,” you’re not just supporting American farmers—you’re prioritizing transparency, ethical labor practices, and sustainability in your food choices. Recent investigations have revealed the growing practice of deceptive labeling in th...

New opportunities in ag with drought tolerant new crop.
08/09/2024

New opportunities in ag with drought tolerant new crop.

In the face of a diminishing water supply, the state’s homegrown agave spirit has an opportunity to thrive.

Agave and Tomatoes living together in harmony in California.
06/22/2023

Agave and Tomatoes living together in harmony in California.

06/16/2023

We can't say enough about how inspiring Chef Santana Diaz is and the amazing work he is doing for UC Davis Health. Follow him closely because he's the Most Impressive Star of the Farm to Fork Capital of America

Valley Vision Agricultural Sustainability Institute at UC Davis Visit Sacramento Farm to Table Talk Slow Food Sacramento Food Tank Roots of Change Tomato Wellness California Young Farmers and Ranchers

“If they gave restaurants a pass during the pandemic because everybody was trying to survive, we're not seeing that anym...
02/07/2023

“If they gave restaurants a pass during the pandemic because everybody was trying to survive, we're not seeing that anymore,” Kostyo says. “They want to see conspicuous . We’ve seen a return to the conversation around what upcycling means and how brands can use ingredients that might otherwise be wasted in a way that gives them new life.”

To draw consumers, operators may want to incorporate some of the anticipated 2023 foodservice trends — ranging from global menu items to new tech tools.

01/31/2023
07/12/2022

This gets a little beyond the buzz word of "sustainability" and explaining the real meaning to a farmer including the workers, and the business.

04/27/2022

Mixing it up.

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Sacramento, CA
942XX, 958XX

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