11/02/2026
The solution is right here: https://get.ptpracticesuccess.com/pt-recruitment-strategy
If you think direct mail recruiting is some outdated gimmick, think again.
This approach built entire staffs long before job boards were even a phrase anyone used. It worked back then for one simple reason — it reached people who weren't looking. Nothing about that has changed. 📮
Hiring was never treated like an expense here. It's a marketing spend, same as advertising for patients — and most owners only fund one side of that equation.
Growing the patient list isn't the hard part anymore. Finding the people to treat them is.
Save this post if you've been putting off building out your hiring pipeline — you'll want it when you're ready to start. 📌