11/04/2026
A successful event starts before attendees reach the show floor.
Air Canada and United leaders shared a clear message at IMEX America: involve airline partners early. Their advice includes starting conversations about 12 months ahead for large events, understanding booking flexibility, and coordinating with local convention bureaus.
For meeting planners and trade show teams, travel belongs in the event strategy—not on the last-minute checklist.
Read more: https://hubs.li/Q04BkpT20