Storable Easy

05/28/2026

The most common mistake first-time renters make is picking a unit that's too small.

Then they come back a week later needing a second one…

SpareFoot put together a useful guide on unit sizes, what to expect on pricing, and when rates are historically lowest (November–March, for the record!).

Good one to have in your back pocket when a new customer calls and has no idea what they need 👉 https://hubs.li/Q04hRfcy0

Estimating how big of a storage unit you need can be hard. Our storage unit size guide breaks down how much stuff each storage size can hold.

05/26/2026

There is one more day until we go live with Randy Weissman, COO of National Storage.

Sign up now to save your spot: https://hubs.li/Q04hRftC0

Then join us tomorrow May 27 at 1:00PM for a tight 30-minute conversation on what operators are up against right now, where efficiency gains can be found, and how AI can help inform smarter decisions.

05/14/2026

58% of self-storage renters choose the first facility they contact.

Not the one with the best reviews. Not the cheapest option. The first one that actually responds.

And consider who's contacting you: 63% of customers start with an online search, millennials make up 38% of all renters, and nearly half of them plan to stay more than a year…

These aren't abstract industry stats – they're a pretty clear picture of who your customer is and how they make decisions.

Get the full rundown: https://hubs.li/Q04gg8Jy0

05/12/2026

There's a steep learning curve in the business that nobody really warns you about…

The stuff that trips up new operators isn't usually the big things. It's the hundred small decisions that compound.

What locks to require. How to structure collections. When to overlock. Which software actually talks to your access control. How to show up in local search without spending a fortune.

(You get the gist).

We've put together a proper quick-start guide covering all of it – facility basics, tech stack, daily operations, and marketing – specifically written for operators running one or two locations.

Get the Quick Quick Start Guide for New Self-Storage Operators: https://hubs.li/Q04gcKPY0.

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05/06/2026

Tenants are staying longer right now.

With the housing market effectively frozen, people aren't moving – which means they're not emptying their units either. For smaller operators, that's actually a stabilizing force if you're managing retention well.

Storable's Q1 2026 Industry Pulse tracks length-of-stay trends, occupancy, and move-in/move-out patterns across 30,000+ facilities: https://bit.ly/4exJGDz

04/28/2026

Half of Americans say having too much stuff is part of why they haven't moved.

Not the only reason…but a factor. And when a bigger home isn't coming anytime soon, people get creative.

32% have renovated, 22% converted rooms, and 16% rented storage.

That last group isn't your traditional customer. They're not between moves. They're staying put and trying to make a home that doesn't actually work.

Full data here: https://hubs.li/Q04dPv5s0

04/22/2026

Most storage operators didn't get into this business to think about Google rankings.

But if people can't find your facility when they search, it doesn't matter how good your operation is.

Storable Easy's SEO and digital marketing team handles it for you — keyword strategy, Google My Business, paid ads, conversion tracking. The whole thing. You don't have to touch it.

One team, already built into your Easy platform. No separate agency, no extra tools. If your website isn't pulling its weight, worth a conversation: https://hubs.li/Q04d5KtJ0.

Self-storage SEO services and digital marketing expertise that improve your online presence and generate more leads. Increase your search visibility today.

04/16/2026

109 empty units is a real problem when you've just finished building.

That's where Anderson Street Storage was in the summer of 2024 — 66% occupied, brand new inventory sitting idle, and revenue on the line.

Storable Easy's digital marketing team launched a targeted Google Ads campaign. Twelve months later: occupancy up to 81.8%, 31 confirmed online rentals, $42,160 in estimated lifetime rental value, and a 728% return on ad spend.

If you're sitting on empty units or just opened a new phase, check this out: https://bit.ly/4mnehWc

04/14/2026

For the past few years, the story in self-storage pricing was mostly grim. Rates falling, markets oversupplied, operators playing defense.

That's starting to change.

53 of the top 100 markets saw rental rates grow year-over-year in January and February. Last year at the same time? Only 17.

Storable just published a breakdown of the five markets leading that recovery — Durham, DC, Pittsburgh, Wichita, Reno — and what's actually driving it.

Check it out here:
https://bit.ly/4mzXf7C

Self-storage pricing power is returning in most mid-sized markets. These conditions signal a possible overall trend of pricing stabilization as the market recovers from the recent boom-bust cycle.

04/02/2026

We’re heading to ISS World Expo (April 7–10) in Las Vegas—come say hi!

Find us at Booth 708 to meet the Storable Easy team, swap stories, and connect with other operators. Whether you have questions or just want to chat, we’d love to see you.

See you at the show 👋